OLiV Tasting Room

As an E-commerce Specialist I play a pivotal role in shaping the online presence of the company and driving sales growth. A crucial driver in the execution of marketing projects and initiatives, and provide vital support to regional sales and operations. 

My role encompasses a diverse range of responsibilities, including facilitating the development of impactful marketing collateral, enhancing internal company communications, and maintaining a seamless relationship with third-party vendors. 

My responsibilities include:

* E-Commerce Strategy: Develop and execute e-commerce strategies to maximize online sales and customer engagement.
* Website Management: Manage e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for SEO.
* Product Listings: Create and maintain product listings, ensuring accurate and compelling product descriptions, images, and pricing.
* Customer Experience: Enhance the online shopping experience and drive repeat business.
* Digital Marketing: implement effective digital marketing campaigns, including email marketing, PPC, and social media advertising.
* Analytics and Reporting: Monitor and analyze e-commerce performance metrics, providing insights and recommendations for improvement.
* E-Commerce Strategy: Work closely with inventory production team and Director of operations to ensure product availability and efficient order fulfillment. 

•Eshipper
•Meta Business Suite 
•Shopify
•MailChimp
•Canva
• Microsoft Office
-Google analytics

Marketing and E-commerce Specialist

Blue Mountain Property

Digital Marketer & Executive Assistant for luxury listing Broker, Senior Vice President. President Elect Lakelands Association of Realtors ® 

Drive the overall brand strategy, marketing and sales goals forward with optimized social media strategies and initiatives.

Oversee the tracking and analysis of platform performance and turn those insights into actionable tactics.

Provide administrative support of active listings and closed deals. 


Marketing: 

•Contact Management 
•Lead Generation
•Strategic Marketing 
•Social Media Management
•Digital ad campaigns 
•Digital designs 
•Printed materials
•Market reports 
•Newsletters 

System Applications: 

•Matrix
•Active Pipe 
•Design Vault 
•Canva
•Gateway / Lucidpress 
•BoomTown
•Daylite
•Hubspot

Role also included: 

Project Management 
Content Management 
Automation of Systems
Email Marketing

Digital Marketer

Team Sabharwal

Instrumental role in the streamlining and implementation of automation tools. 

In less than 6 months I established the application of a chat plugin and implemented Salesforce for the seamless integration of leads and marketing tools. 

Increased web traffic by 20%, and Generated over 1.5 million in sales. 

Develop and execute marketing and sales campaigns including digital ads, and direct marketing.

Liaise with external agencies to achieve strategic goals .

Campaign & Content Strategy: develop, execute and optimize content and campaigns (blogs & social).

Social Media: Create and implement an extensive social media strategy. Work with third-party angencies to develop ad campaign strategies

Create, design and update promotional materials.

Lead Conversion Optimization: work with the leadership team and agents to increase conversion and production rates through marketing optimizations.

Website Maintenance: SEO maintenance and optimization 

Copywriting: Write effective and engaging copy for website, ads, listings, launches, social media and blog posts.

Brand Management: maintain brand voice across all channels. Spearhead 2022 brand refresh.

Email Marketing: oversee the planning and creation of effective email marketing programs including updating and optimizing existing workflows, emails and copy.

Competitor Research & Benchmarking: identify and evaluate content, market share, brands and advertising.

Manage team of 2. Delegate tasks. Oversee the completion of assigned tasks

Marketing Manager

David's Bridal

Participated in the ongoing maintenance of the selling floor and fitting rooms, including re-sizing of fixtures, putting go-backs away, executing markdowns, and signing fixtures and windows where needed according to company standards

Maintained proper display of merchandise in the store, ensuring they comply with brand standards

Expedited merchandise transfers, customer sends, and Return To Vendors with urgency

Maintained cleanliness and organization of the back-of-house areas and ensure all duties are completed in a timely manner

Responded appropriately to customer questions, inquiries, and needs

Assisted on the sales floor when required

Adhere to Asset Protection control and compliance procedures

Efficiently completed tasks or special projects assigned by store leadership

Bridal Stylist

Evio Beauty Group Ltd.

Social Media Coordinator 
•Creative scheduling and Content creation
•Ideate and execute unique posts
•Maintain consistent high-quality brand image with every post
•Create posts that meet specific objectives (engagement, clicks, etc.)
•Long form caption writing 
•Podcast Edit + Show notes + Transcribe into stylized blog format
•Write community engaging blog posts 
•Make data-driven decisions to improve engagement and post quality
•Stay current with social media updates and trends
•Later.com, Basecamp


Production Assistant 
•Order pick & pack - get online orders ready for customer pick-up and delivery. Collect items for customers' online orders. Ensure each selection perfectly matches online purchase.
•Product assembly
•Quality Control (QC)

Social Media Coordinator

BAKER REAL ESTATE, LLC

Project Administrator for pre-construction sales
Support Sales representatives and Project Managers  to ensure all deal details are captured
Responsible for vetting all deals for pertinent information
Contribute to overall customer satisfaction by promptly responding to communication from real estate agents.

https://www.baker-re.com

•provide Administrative Support to Project Manager, Developers, and agents during campaign launches and Broker Events  
•Oversee sales administration from purchase through to completion of sale
• Enter sales deal - SalesForce.com SalesXpress, DocuSign
•Complete sales documents, amendments and addenda
•Follow up with agents about outstanding documents
•Manage setup and operation of pre-construction sales offices 
•Handle incoming emails by responding in a timely manner
•Upload documents into a paperless system
•Generate regular sales reports and presentations
•Execute pricing increases/adjustments
•Provide optimal customer experience throughout the sales process
•Review sales documents throughout the sales cycle, coordinate the execution of Agreements and creation of all sales-related templates
•Manage collection of deposits, mortgage pre-approvals and lawyer information
•Produce and distribute project-related communications to purchasers
•Track Tarion Critical Dates and notify relevant stakeholders
•Manage numbering and assignment of parking and locker units prior to Occupancy
• Print and disseminate legal documents related to purchasing
•Enter data for daily sales reports
•Create Deposit Structures for purchasing   
•Foster working relationships with external brokers and project developers 
•Colaborate with IT and Sales Operations

Customer Service/Client Service Rep
•Respond to inbound phone inquiries
•Outbound calls to sales agents to complete onboarding of the new website portal 
•Identify and troubleshoot issues. Initiate solutions
•Forward advance issues to IT
•Support Sales requests to grant access and update portal profiles

Project Administrator

Spencer Magazine Limited

Director of Media, stylist

Storm Cloud Creative Group

Responsible for developing and executing innovative content for brands across social media platforms. •Conceptualize and execute branding and marketing initiatives for clients
•Web design, eCommerce implementation, and content management. 
•Support online team with website maintenance and updates
· Maintain social media calendar. Utilize social media tools such as Later, Hootsuite, Planoly, etc…
•Craft engaging post copy that reflects channel tone of voice and brand guidelines, ensuring alignment with campaigns 
· Grow brand awareness across social media platforms: ensure brand voice is broadcast to the community in an authentic, relatable way. 
•Nurture conversations that engage audiences and add value and meaning. 
· Collaborate with client or marketing team on content creation. Create original social media content for organic and paid efforts
· Support the strategy, execution and coverage of promotional events which include: brand events, media and influencer events, charitable giving events, and other brand communication initiatives
· Support with analytics and activities to determine successes, opportunities, ROI, and coordinate reports
· Grow and lead a high performing team of digital storytellers and influencer experts
· Champion the value of strategic, data-driven influencer marketing internally and externally to drive new and continued business
· Develop and maintain a yearly budget 
· Research and integrate new brand services, technologies and tools to increase online traffic and revenue
•Strategically capture and share content at events (live and/or virtual) that take place with notable influencers (business leaders, government officials)
•Use social media tools and tracking platforms to produce reports featuring key metrics that demonstrate progress against overall business goals
•Location scout
Style clients for tv, film,  photoshoots, branding sessions, and music videos
•Decorate/stage locations for photoshoots and filming

Stylist | Content Curator | Branding & Marketing Strategist

JouJou Hair Studio

•Develop and maintain new website

•Implement and Manage Ecommerce on the website and social media 
•Monitor web-programming and E-commerce
•Manage all social media platforms
•  Design social media calendar 
•Create action plans for virtual events, launches and campaigns
•Engage, recognize, and celebrate staff,  partners, clients on social media platforms when appropriate
•Identify new opportunities (organic and paid) to engage with potential ambassadors (policy and membership), members partners and sponsors through social media
•Monitor social media commentary. Recommend response strategies and escalating issues as they arise
•Track and report impact.  Gather insights from social tools and analytics to use data to educate the team and inform future activity.
•Develop content for online platforms and provide execution support during virtual events. Content (copy and images) for all social media audiences
•Encourage user-generated content creation and sharing from followers, clients, staff, partners, and event participants
•Work closely with graphic designers to create social media advertising assets and deploy them through paid social media efforts
•Strategize and execute branding and marketing initiatives

Social Media & Ecommerce Manager

Toronto Film School

•Maintain adherence to company policies and procedures 
•Ensure proper accounting principles, adequate internal controls, and documentation 
•Daily processing of vendor invoices 
•Obtain appropriate signatories 
•Process cheque runs for Canadian and U.S.vendors
•Distribute cheques in a timely and accurate manner 
•Manage document retention and filing process
•Proactive communication and/or the resolution of identified problems 
•Collaborate across departments, as applicable
•Support Controller, Accountant, and Accounting Director

Corporate Accounts Payable

Digital Marketer | Social Media Manager | E-Commerce Administrator | creative director | published stylist | Accounts Payable & Accounts Receivable specialist

A savvy digital marketing professional who uses both the left and right sides of the brain. 

A creative storyteller with a forward-thinking mindset. 

Excited about opportunities where creativity and business acumen are utilized. 

Enjoys participating in project and content management, road mapping inbound and outbound marketing strategies, and implementing systems to automate and streamline processes.



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