Marc Lapides's Linkedin Analytics

After giving up my dream to play shortstop for the Yankees or drums for Bruce Springsteen, I found marketing. :) Whether working with a company in its infancy, or one that started in the 1800's, my focus is growth. I'm proud of the strong, quantifiable growth my teams have been able to achieve at every stop along my way including the National Restaurant Association Show, Cosi Restaurants, Coca-Cola & Hershey's (via ad agencies), the Adler Planetarium, and others, with anywhere from 3% to 22% YOY growth. I'm an experienced B2B and B2C marketing professional and was thrilled to be named Non-Profit Pro Magazine's "2016 National Marketer of the Year." Passionate about building valuable brand relationships and driving measurable business results. Strengths in strategic planning, sales enablement, digital marketing, branding, analytics, and creative problem solving. Entrepreneurial in both spirit and experience. I thrive in high-growth environments and turnaround situations. Specialties: Brand and marketing strategy, sales enablement/ABM, digital marketing, social media, shopper and retail marketing, fully integrated marketing/advertising programs, ecommerce, web development, marketing analytics, donor cultivation/engagement, membership and annual giving management. Verticals with significant experience: CPG including soft drinks and candy/confections, conferences & trade shows, telecommunications, e-commerce, restaurants and foodservice, non-profit, cultural institutions, package delivery. Strong public speaker. In addition to my degree from the University of Illinois, I spent some time in culinary school. Fair warning, I learned a lot more at U of I than I did in culinary school.