Marco Giacalone's Linkedin Analytics

14 years of P&G experience, in 4 countries (Italy, Switzerland, Russia and USA) and 4 different categories, with increasing responsibilities at every assignment change and constantly pushing my learning curve boundaries to develop my potential. In love with the toughest challenges, I covered all roles within brand management and trade marketing, from global visionary innovation to local P&L general management roles. Among the biggest achievements: - The LENOR new brand launch in Italy: one of the most successful launches ever done in P&G Italy in the last 10 years; - The Feminine Care business turnaround in Russia: bringing the business from deep crisis to sales, profit and market share double digit growth; - The Feminine Care global innovation master plan stepchange: moving from 0 qualified innovations to a plan ready to deliver 200MM$ incremental sales, sustainable competitive advantage and category transformation. Strengths: - Charismatic Leadership: energy & vision that motivates people despite pressure - Passion for Winning: I never give up and never lose, either I win or I learn - Strategic Thinking: great in mixing data and gut to find “the signal in the noise” Failures: - Fairy Detergent in Iberia: "Product superiority is a can't miss" - 1st quarter in Russia: “Never underestimate big challenges; Go big or Go home” Advanced Digital Skills: - 15+ successful campaigns including DTC, data strategy, e-commerce & influencers; - NFT & Metaverse with an avg. NFT portfolio performing 4x in 8 months; - Salesforce Certified. Interests: - High-Tech: especially excited about NFTs, VR, Metaverses, AI and Robotics - Luxury: always in touch with new trends and passionate about leisure lifestyle - Football/Sport: always practiced several sports, reached football semi-professional league and always being the captain of my team - Mentoring: motivated to give back as much as I can and to grow future generations of talents to be better than me so that the world can progress faster and better