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Marco Andre 🤖's Linkedin Analytics

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Marco Andre 🤖

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I remember the first TV ad I got obsessed with: Coca-Cola's "Holidays are Coming". I would record TV ads over my parents' VHS tapes, so I could watch them again and again. The stories. The jingles. The brands. That childhood obsession led me to an adulthood career marked by: Building multi-billion-dollar brands. Marketing products to millions. Creating and telling stories. I worked for and built some of the world’s most reputable brands - Google, Procter & Gamble, YouTube and Novartis. When the world of Consumer Goods changed, I advised Procter & Gamble’s billion-dollar brand C-level execs on digital transformation. When Tech and digital marketing weren’t “a thing”, I brought products to market at Google in country, regional and global roles. When the creator economy was still a distant future, I brought advertisers and creators together at YouTube. Here are some of my stories in numbers: - I led Google’s global multi-million dollar partnership with P&G, advising C-suite marketing execs of billion-dollar brands such as Gillette, Pampers, Ariel and Head & Shoulders ($40B in consumer sales). - I delivered 850 YouTube programmes across the globe, managing teams in EMEA, US and APAC, growing advertiser spend by 120% YoY. - I launched and managed a country marketing operation and P&L, scaling team and revenue 4x in 2 years. - I managed large teams and multi-million marketing budgets across EMEA, launching brand campaigns across 18 markets. - I built my own brand with Imperfect Stories, growing from 2k to 12k Linkedin followers in 1 year. And I’m now at Novartis coaching others on how to build Pharma brands. In the age of AI. If this little story left you curious, send me a DM. I love to chat brands, products and stories. After all, I grew up with them. And that’s what I do. -- Views and opinions expressed are my own and do not represent the views of my current or past employers --

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