Pathway Solutions GmbH

Nobody should book digital transactions manually, well... welcome to Germany 🚀
The goal of pathway solutions is to automate (manual) accounting for eCommerce and SaaS sales. We are the missing connector between d2c entrepreneurs / retailers and accounting / tax accountants to enable magic in DATEV.

Entertainment Officer & Co Founder

Entrepreneurs'​ Organization

The Entrepreneurs' Organization (EO) - for entrepreneurs only - is a dynamic, global network of over 10,000 business owners in 43 countries. Founded in 1987 by a group of young entrepreneurs, EO is the catalyst that enables entrepreneurs to learn and grow from each other, leading to greater business success and an enriched personal life.

EO Member

Buckle & Seam

Featured in Financial Times, GQ, Forbes 30 under 30, Welt, Business Punk, ARD & others

The social impact brand from Berlin, manufacturing leather goods. We are not simply in the business for the sake of making money or creating beautiful leather bags and accessories. We invest in the foundation of personal and professional development: education.

Our mission is to start change. Therefore we directly invest 3% of our revenue in initiatives and school projects in Pakistan, where our products are manufactured,  enabling young kids - especially girls - to go to school.

buckleandseam.com

Co-Founder

Managing Director

ExpressGroup

Enabling german tax payers to file their tax return in under 10min by combining the best of 2 worlds - Easy to use tax app with the service of a licensed tax consultant. Growth Advisor from proof of concept until Series A. Investors include Project A, Insight Partners & Angels.

Partner & Advisor

Jenah St.

Designer handbags with that little arrow inside as a reminder to go for what matters to you. Made in Italy, animal-free.

Founding Partner

Kult K GmbH

Founding of international classic car workshop specialised on T1 and T2 Volkswagen Bus in Guadalajara (Mexico), export & trade to Germany.

Founder

WirkaufendeinenFlug.de

Flight Delay or Cancellation
in the last three years?

Advisor

Digitalkasten

Advising and marketing growth plan for fastest growing d2c scanning service in Germany at the time. Scaled from 1 - 40 000 users in 6months.

Marketing Advisor

Finiata - Access to cash for small businesses

Performance Marketing Advisor for scale marketing while Series A fundraising and on-boarding of CMO. Investors include Point Nine Capital, Redalpine, DN Capital, La Famiglia, Fly Ventures, Manta Ray Ventures and others

Daraz.pk

Daraz sold to Alibaba 
•       Responsible for the local marketing team (30+) and main organizer of commercial events 
•	Execution of sales, marketing vision and strategy in strong collaboration with global CEOs and local Managing Director
•	Developed strategy, communicate, acquire brand partners and execute the planning of large scale commercial events organized by Daraz 
•	Worked as a communicator between Marketing and Vendor/Brand teams to drive knowledge and enable smooth execution of large scale commercial events
•	Management of Online Marketing Team (SEA, Affiliate, SEO, Display, Social Media), Offline Marketing (PR, Design) and Onsite Marketing (Daraz website and unpaid channels)
•	Monitored sales targets in accordance with overall business goals including acquisition cost and conversion rates, while ensuring strict adherence to budgets
•	Established systems and reports to optimally monitor channel performance and leverage metric to drive optimization and marketing improvements

Head of Marketing

With Pathway Solutions GmbH, I am committed to only creating a fun atmosphere our team but also to revolutionizing the eCommerce and SaaS landscape by automating manual accounting processes Why❓As a former founder of one of Germany's leading D2C brands, I know the pain of manual accounting and time-consuming reconciliations. At Pathway Solutions, we eliminate these hurdles by offering an API to over 15 payment providers. This eliminates the need for unnecessary clearing entries and reconciliations. 
Pathway Solutions is the critical link between D2C entrepreneurs, retailers and accounting/tax professionals. We enable seamless integrations and efficiencies within DATEV systems so you can eliminate tedious manual tasks and focus on growth and innovation.

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