Groupe Dynamite

Paid Media Specialist

FromTheShower

- Developed comprehensive marketing strategies for DTC/B2C and B2B brands, working both directly with clients and through agency partnerships. 

- Provided expert consulting on social media management, offering guidance on content creation, community engagement, and platform optimization to maximize brand visibility and audience engagement. 

- Established tracking and reporting procedures to effectively measure and analyze the performance of marketing campaigns, enabling data-driven decision-making and optimization. 

- Managed media spending for clients, ensuring efficient allocation of budgets across various channels to maximize ROI and achieve campaign objectives.

Senior Marketing Consultant

Special Fan

Referente de Marketing

Hippoc

Growth Marketer

Delirium Advertising

- Established tracking and reporting procedures to effectively measure and analyze the performance of marketing campaigns, enabling data-driven decision-making and optimization.

- Managed media spending for clients, ensuring efficient allocation of budgets across various channels to maximize ROI and achieve campaign objectives.

Director of Growth/Performance Marketing

SEKOIA

- Successfully hired and managed a team of growth marketers, overseeing their performance, providing mentorship, and fostering a collaborative and productive work environment.

- Developed and implemented growth marketing strategies for clients, encompassing a wide range of digital marketing tactics such as SEO, SEM, organic social media, paid social media, lead generation, email marketing, and conversion rate optimization.

- Conducted comprehensive SEO audits, optimized website content, and implemented strategies to improve organic search rankings and increase website visibility.

- Created and managed SEM campaigns, optimizing ad targeting, keyword selection, and bidding strategies to maximize campaign performance and drive qualified traffic.

- Utilized paid social media platforms to develop and execute targeted advertising campaigns, expanding brand reach, and driving engagement and conversions.

- Implemented lead generation strategies, including landing page optimization, email marketing campaigns, and lead nurturing workflows, to capture and convert prospects into customers.

- Conducted thorough conversion rate optimization (CRO) analyses, identifying areas of improvement within the customer journey and implementing strategies to enhance website usability and drive higher conversion rates.

Head of Growth Marketing

Future

Marketing Manager | Ecommerce and Insights

Mobile Nations

- Identified and developed growth opportunities across marketing assets, including websites, apps, and other digital platforms, to drive audience expansion, engagement, and revenue growth.

- Created and executed digital strategies for both external and internal clients, leveraging a combination of channels such as SEO, SEM, social media, email marketing, and content marketing to achieve business objectives.

- Implemented performance tracking and reporting procedures to monitor the effectiveness of marketing campaigns, utilizing analytics and data insights to optimize strategies and drive continuous improvement.

- Successfully managed six-figure media spend, allocating budgets effectively across various channels to maximize ROI and achieve marketing goals.

- Managed website and app notifications for a subscriber base of 100k, delivering timely and engaging content to enhance user experience and drive customer retention.

- Optimized social media calendars for brands with over 1 million followers, strategizing content creation, scheduling, and community engagement to maximize reach, brand awareness, and audience engagement.

Growth Marketing Manager

MindGeek

- Developed and executed marketing strategies and campaigns for international brands within the MindGeek portfolio, ensuring alignment with business goals and target markets.

- Coordinated cross-functional teams, including designers, video editors, developers, and PPC specialists, to facilitate the seamless execution of marketing initiatives, optimizing collaboration and delivering high-quality campaigns.

- Mentored and provided guidance to social media managers, sharing best practices, offering strategic insights, and fostering their professional growth to enhance overall social media performance.

- Implemented new procedures for digital marketing reporting, establishing efficient data collection, analysis, and presentation methods to provide stakeholders with meaningful insights for informed decision-making.

- Managed resources, including budgets and timelines, for digital marketing campaigns, ensuring effective allocation and optimization to maximize return on investment.

- Played an active role in the translation of websites and spearheaded special marketing projects, leveraging linguistic skills and marketing expertise to facilitate the adaptation and localization of content for various target markets.

Digital Marketing Specialist

Social Media Marketing Specialist

WHYNOTBLUE Digital Agency

Project Manager

Performance Marketer

Everything started in 2008 when I became a writer for an American Futbol Blog in Spain. Then, thanks to great mentors and opportunities, I became a Social Media Consultant in 2009 and Director of Digital Marketing in 2010.

In 2012, I landed in North America for the first time, and I came to stay in 2013. I started again as a Social Media Coordinator, evolving to Senior Digital Marketing Specialist in four years, learning from the best one more time.

In 2017, I joined the most productive misfits you will ever find. And there, I worked on all the Marketing things I could get my hands on. Then, after an acquisition by the biggest publishing company most haven't heard of, I got myself as deep into Marketing Data as possible. 

Between 2020 and 2021, that's when I returned to the trenches of Performance Marketing. DTC, B2B, eCommerce, SaaS, Recruiting, Cannabis, I worked with all.

This last year, I have been looking for Growth. Personal and Professional Growth. I have tasted different waters while potentially becoming my best self.

Now? I am ready. I look forward to talking to you soon.

Taplio

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