marcoGTM

Go-To-Market Agency

I specialize in helping businesses effectively enter and grow in their target markets. My services are designed to drive growth, increase visibility, and optimize sales through a focused approach.

Market Strategy Development
I craft tailored strategies to ensure your product or service connects with the right audience, leveraging insights from market research and competitive analysis.

Sales Enablement
I provide the tools and frameworks your sales teams need to close deals and boost revenue, ensuring they are equipped to succeed.

Marketing Execution
I implement targeted marketing campaigns to build brand awareness, generate leads, and drive sustainable growth.

Client Successes
I work with Combat Fighting Championship, a regional MMA league in El Paso, helping them sell out events, build a strong local following, and secure sponsorships that drive their growth. I also support an innovative home improvement company offering a wide range of solutions—from roofing to remodels and hardscaping—ensuring their services reach homeowners looking for quality and convenience. Additionally, I assist in lead generation for V Clean, further expanding their market reach.

Business Development Manager

AizenFlow

I lead a team that is revolutionizing the freight industry. With our innovative approach of automated pricing, contract security, and seamless integration, we're reshaping how freight quotes are handled. 

By uniting company divisions for frictionless operations, we're driving efficiency and effectiveness in every aspect of our business. 

Our mission is to transform the logistics landscape and deliver unprecedented value to our customers.

Co-Founder & CEO

Klevy Tea

Founder and Lead Strategist, Functional Tea Company

Pioneered the inception and growth of a leading functional tea brand.

Spearheaded brand identity, design, and comprehensive business strategy.

Architectured a robust end-to-end supply chain, ensuring product quality and efficiency.

Collaborated with a distinguished team of scientists from the USA and Mexico, driving product innovation and research.

Oversaw a strategic partnership with a manufacturing facility in Mexico, enhancing production capabilities.

Established and managed a proprietary bottling and lab operation in Texas to ensure superior product standards.

Founder

Republic Services

Streamlined Customer Deliveries & Services: Orchestrated efficient driver routes and workloads, ensuring timely deliveries in alignment with safety regulations and efficiency standards.

Enhanced Service Levels on Rigs: Monitored and improved service standards, achieving a consistent 10% monthly increase in revenue per location.

Managed Third-Party Collaborations: Directed operations with third-party trucking and service providers, maximizing customer reach and service quality.

Fostered Strong Team Relations: Maintained solid relationships with drivers, managers, and sales representatives, resulting in a service failure rate of less than 5% daily.

Freight Dispatcher

GE Healthcare

Product Owner, Medical Devices

Oversight of Diverse Medical Portfolio: Managed a range of medical devices including pressure cuffs, incubators, ultrasound machines, and associated accessories.

Global Distribution & Implementation: Facilitated worldwide shipping and ensured seamless installations by on-site GE engineers.

Stakeholder Communication & Inventory Management: Established robust communication channels with both internal and external stakeholders, optimized record-keeping, and achieved a consistent 10% quarterly reduction in inventory costs.

Demand Forecasting: Successfully anticipated product demand, resulting in a significant 30% reduction in expedited shipping costs.

Strategic Deliveries Coordination: Collaborated with sales teams to alleviate pressure on overseas manufacturing sites, maintaining a consistent net profitability of 20% - 35% for the division.

Order Fulfillment Dispatcher

Premier Auto Imports

Procured cars from the Southwest US region, arranged transportation, and outsourced body work to Mexico. Built a cost-effective supply chain for the business. It included parts suppliers, mechanics, and body shops.
•	Using financial models, I competed with established car dealers in the area by outsourcing work 
         in Mexico. 
•	Kept a 20% profit margin on all sales of vehicles by doing some of the technical work myself. 
•	Reached an ROI of 30 days per car sold, from purchase date on auction until sales deal closed.

Auto Dealer

SalesMakers, Inc.

Cultivated team and controlled daily operations, trained, scheduled, and recruited for the El Paso event and retail teams.
•	Led team to top rank in the Southwest USA, thriving under stressful situations and remaining impartial when making decisions. Expanded sales monthly by 15% and preserved high service retention of 50%, with national average was 25%.

Event Team Leader, El Paso

Maximized sales, handled complaints, and installed service by understanding social needs of individuals in the workplace and customers. Ranked top 10 in the nation 3 months before eventual promotion.

Optimize sales, galvanize sales force and leverage sales solutions.

Sales Specialist

Forever 21

Ensuring that all products or merchandise are placed in their respective areas.
Helping customers locate merchandise or find suitable alternatives.
Being knowledgeable about the benefits and uses of each product.
Maintaining an enthusiastic and upbeat personality.
Handling sales transactions, which includes operating cash registers.

Sales Associate/ Cashier

Hollister Co.

Accept delivered packages and ensure proper amount is inside.
Unload merchandise.
Mark items with identifying codes, such as price, stock, or inventory control codes.
Stock shelves with unpacked items.
Replenish inventory.

Impactor

Homewood Suites by Hilton

Manage the registration process.
Operate hotel switchboard, take calls and provide information and transfer calls.
Take reservations over the telephone, through emails and in person.
Compute bills and take payments.
Balance cash at the end of the shift and generate accounting reports for the benefit of the next shif.
Perform night audit procedures.

Fronk Desk Clerk/ Night Auditor

I am the Co-Founder and CEO of AizenFlow, a cutting-edge lead generation tool that leverages AI and ML to enhance efficiency and drive deal closures for logistics companies.

At AizenFlow, we have developed an innovative solution akin to ZoomInfo, specifically tailored for enterprise brokerages in the freight industry. Our technology harnesses the power of AI and ML to provide unparalleled insights, streamline operations, and optimize lead generation.

With over six years of experience in logistics, operations, and supply chain management, I hold a Six Sigma Green Belt certification and a BBA in Operations and Supply Chain Management from The University of Texas at El Paso. My passion lies in transforming the logistics landscape and delivering exceptional value to our customers. I lead a team of talented and driven professionals who share this vision and are committed to innovation and excellence.

Additionally, I possess skills in digital marketing, business analytics, and creative problem solving, which I utilized to create and grow Klevy Tea, a leading functional tea brand. At Klevy Tea, I oversaw the entire supply chain, product development, and strategic partnerships.

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