OBVIOUS

Turn LinkedIn Creators into your best Acquisition channel.

OBVIOUS is the creator-led growth engine designed for SaaS companies.
We help you generate 50 to 200+ warm leads per month — not with cold ads, but with trust, visibility and intent.

Here’s how it works:

1. Creators post with smart, targeted angles
We activate LinkedIn creators who speak to your ICP.
Their content builds trust, drives attention, and generates the first wave of inbound leads.

2. We amplify top-performing posts with Thought Leader Ads
We boost what already works — reaching more of your ideal audience.
You get more exposure, more clicks, more leads.

3. We deliver a warm, prioritized lead list
We extract and enrich every profile that likes and comments creators' posts.
You get a ready-to-contact list of high-intent leads. Your sales team reach out to book meetings.

We work with +800 LinkedIn creators on +60 customers campaigns like Pipedrive, Lusha, Welcome To The Jungle, Amplemarket, PayFit, Letsignit.

Follow

Turn LinkedIn post interactions into pipeline. Convert 5 to 10% into meetings.

Goelo

Don't bother taking notes during your meetings anymore.

GTM Advisor

Bangcast

I help sales and marketers in B2B companies build and convert more pipeline.

=> Average improvement after getting trained by Bangcast: +20%

Coach

Captain Data

- Generated +250 meetings in 6 months for the Sales team
- Reduced No-show by 50%
- Increased ACV from 600 to 6 000€ per year
- Doubled Win rate

Growth & Sales Operations Manager

Bonjour.io

eFounders company.

- Generated 40 outbound meetings per month
- Generated +1M impressions from my LinkedIn posts
- Conducted User Research against our target market during PMF phase
- Built Sales Tech Stack
- Built Sales Methodology
- Launched GTM

Go-To-Market

eFounders

Sales Associate

Datananas

Datananas puts your prospecting on autopilot. 

I've helped more than 100 businesses generate +100M€ of pipeline.

Account Executive - Outbound Expert

The Family

Mudita is accelerated by The Family.

TheFamily nurtures Entrepreneurs through Education, Unfair Advantages & Capital.

Moving at startup speed, TheFamily is transforming a portfolio of non-linear companies, special projects and virtual infrastructures into a connected community of entrepreneurs, operators & fellow investors who inspire and support each other.

Family member

Mudita

🔊   Mudita is the next generation of booking management software for the music industry. 

💪   We help +2000 artists, agents, managers and booking agencies to focus on building their artists' carreer instead of the booking management and administration. Be more productive, organized and collaborate on the booking process to gain up to 40% of their time to focus on more important things.

B2B Influencer Marketing @OBVIOUS

I help SaaS build awareness and generate leads through B2B Influence.

Managed +100 campaigns in 2024.

Impressions: 6.4M
Clics: +16K
Leads: +4K
CPM (Average): $32
CPC (Average): $5.4
CPL (Average): $37

OBVIOUS went from €150K ARR to €1M ARR in 2025.

We started the year as a one-man show.
€150K ARR.
Just execution.

Then we built.

First Account Managers.
Then a Client Director.
Then a real team.

Today:

🌐 7 Account Managers, a Client Director and me.
🌐 ~30 clients across Europe & the US
🌐 400+ creators activated in 2025

In 2025, OBVIOUS delivered:

- 8M impressions
- 60K likes
- 70K comments
- 100K clics/website visits
- 3500 leads
- 35M€ Pipeline
- 5M€ Revenue for our clients

⏭️ 2026 target: €3M ARR.

Same focus.

- Deliver for existing clients.
- Add new strategic accounts.
- Structure marketing.
- Structure sales.
- Keep scaling performance via our Creator Led Growth motion 

Creator-led growth is taking off in B2B.

Leads 2–3x cheaper than traditional acquisition channels.
Plus trust.
Plus credibility.
Plus long-term impact.

If you want to know how to generate leads in 2026 with a creator-led growth motion.

Comment “CLG”

We’re just getting started. 🚀

Marc Richard

Creator Led Growth @OBVIOUS

🤯 275 demos booked from a single LinkedIn post.
This wasn’t luck. Here’s why.

• We activated a creator trusted by the client’s ICP
• One specific use case, not the full product
• The goal: engagement and intent
• Warm traffic sent to a dedicated landing page

Organic results:
→ 94K impressions
→ 1,500 clicks
→ 167 demos booked
→ CPL: €5.16

Once organic proved the conversion,
we simply kept showing the same post to the right audience.

Using Thought Leader Ads.

TLA results:
→ €4,028 spend
→ ~60K additional impressions
→ ~108 extra demos
→ CPL: ~€37
(3–4× lower than their best acquisition channel)

Same post.
Same creator.
More volume.

That’s Creator-Led Growth.

If you want to know how to generate leads this way
and see the exact post we used:

💬 Comment “CLG”

We turned 6K€ into 1.9M€ pipeline and 324K€ ARR 
With our own creator led growth motion 

In November, after running Creator led growth campaigns for our +80 SaaS customers for the past 2 years.

We’ve finally did our OWN campaign at OBVIOUS.

Here are the results

Phase 1 - Organic: 

- 11 creators activated over 3 weeks
- 247K impressions 
- 45 meetings booked organically

Phase 2 - Thought Leadership Ads

- 2 of the top performing posts amplified with TLA
- 1300€ invested 
- 17K impressions
- 11 leads
- CPL <150€ for a +40K€ ACV

Phase 3 - Outbound

- Reached out to 500 ICP people that have engaged with creators’ posts (out of the 2000+)
- 27% reply rate
- 15 additional meetings 

If you want to know more, just comment “CLG” ;)

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