GreenStation Consulting

Armed with my Strategic B2B Go-to-Market Framework, I teach go-to-market teams how to launch products faster, enter new markets quicker and realize revenue sooner.

Founder

DonorDrive 

I led the team with one central mission:  to help nonprofits raise more money and do more good.

From 2019-2023, my team and I doubled revenue, signed the largest account in company history and achieved record sale year after year. 

DonorDrive achieved growth AND profitability through the COVID era during which the Peer-to-Peer fundraising industry lost 35% of its revenue.  And we did it without having to reduce staff or stop our high-powered innovation train.

I was part of the leadership team that achieved a highly successful IPO for our parent company in 2021.

Chief Executive Officer

Blackboard

General Manager and P&L owner of two Blackboard lines of business
- $100M K12 Community Engagement Platform line of business reaching 50% of U.S. public school districts and students.
- $250M Campus Enablement line of business powering the unified commerce and security credentialing at 1,000+ colleges and universities.

Leader of a high-performing Product Management and Marketing Teams that develop and execute the go-to-market strategy for the premier web hosting and content management system in the highly competitive K-12 education market.

Team accomplishments include:
- Delivering revenue-driving, competition-crushing functionality
- Developing and implementing new-product launch strategies that drive revenue and  build market share
- Creating regional marketing plans to increase lead generation for consultative sales team
- Developing a competitive intelligence strategy to help refine product and corporate positioning
- Creating an analytic framework for measuring marketing effectiveness including marketing automation, primary market research and enhanced SEO metrics
- Providing professional development opportunities customized for each team member

Member of CEO's Senior Leadership Team that delivered a successful exit (acquisition by Blackboard).

Vice President, Product Management and Marketing, Community Engagement and Campus Enablement

Red Spot Marketing

Helping Start-Ups and Small Businesses Plan and Execute Winning Marketing Strategies
- Investor fact sheets
- Marketing plans
- Complete business plans
- Go-to-market strategy development

Marketing Consultant

LiveText, Inc.

Developed 3-year company growth strategy for leading provider of campus-wide assessment automation solution.  

Conceived and lead the positioning and go-to-market strategy for new product launch, new market and new channel growth within global higher education markets.

Chief Marketing Officer

Innodata

Drove strategic marketing initiatives for $75MM leader in digital content transformation.  Developed and executed online and offline marketing campaigns, drove lead-generation and brand-building among top publishing, information services and enterprise content providers.  Developed programs that grow revenues in existing markets while developing strategies to break into new global markets and channels.

Vice President, Product Marketing

Blackboard, Inc.

Drove strategic and tactical marketing initiatives for $80MM Transact division of global leader in enterprise level commerce and credentialing software for higher education market.  Conceived and executed new product campaigns for leading edge smartcard hardware and software solutions.  Developed and managed lead-generation and business-expansion initiatives leveraging multi-media approach including online, print, video, trade show, sales collateral and public relations efforts.  Member of President’s Senior Leadership Team.

Senior Director, Marketing

ICG Commerce

Developed and marketed business intelligence products for leading procurement BPO company.  Created new revenue streams by developing new products and product extensions.  Built and executed marketing strategy including direct mail, on-line marketing, sales support, competitive intelligence, pricing and marketing research.  Utilized expert presentation and communication skills to build C-level relationships.

Product Marketing Lead

Maximus

Led and directed all product strategy initiatives for $30M Education Systems Division. 

Developed product roadmap and overall go-to-market strategy for industry leading student information system.  

Built $170MM sales pipeline through strategic and tactical marketing efforts including internet marketing, direct marketing, public relations, sales-force management and business development activities.  

Developed aggressive promotional pricing to drive sales.

Developed strategic partnerships with 3rd party companies to drive sales, develop new channels and enhance product functionality.

Vice President, Product Management and Marketing

American Express

Developed and marketed new B2B point-of-sale applications enabling more than $300M sales

Conceived, launched and marketed leading-edge credit and pre-paid card processing automation products used by 250,000+ merchants, banks and travel companies worldwide

Globalized internet based payment processing product line, reaching new markets including UK, Brazil, Japan, Australia, Mexico, Canada

Managed Strategic Quality planning process ($57M) and Six Sigma planning process ($2M)

Directed strategic effort for $530M pre-paid card global infrastructure replatforming initiative

Received US Patent as part of team that developed unique automated mall gift card sales process

Managed software support and call center operations infrastructure servicing more than 10,000 B2B software users including nearly all leading US retailers, airlines, hotels and online merchants

Senior Director, Business Development,  Product Management and Marketing

More than 250,000 companies, organizations and institutions in over a dozen countries use the products I've launched, managed and marketed.

As CEO I:
- turned around low/no growth companies and driven 40%+ growth.
- steered companies through pandemics, down-turns and challenging macro environments
- repeatedly took down the 800lb gorilla in highly competitive market segments

I was part of the leadership team driving two successful exits (1 IPO and 1 strategic sale).

Above all, I'm most proud of my track record of employee growth and engagement success, developing leaders and watching employee satisfaction scores soar.

Chief Executive Officer; President; Fundraising Technology; Education Technology; Payments; SaaS; Digital Transformation

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