Truss

Product Specialist

Founderpath

• Founding sales hire (hand picked by founder); led full cycle sales, post-sales, and renewals
• Led all responsibilities of account executive, sales engineer, & technical support
• Attained 120% annual quota (ACV $500k); quota increased $1M every month
• Improved deal size net margins from 21% to 29%
• Instituted and managed chatbot to generate $6M in 6 months
• Onboarded all new customers; drove 100% retention rate
• Led all discovery and demos with CEOs, CFOs, and Controllers
• Created first Customer Journey Map, Ideal Customer Profile (ICP), and Customer Lifecycle stages in CRM

Account Executive, Business Development, & Support

UpKeep

• Attained 115% annual quota during tenure
• Led full cycle sales, upselling, and expansion post-sales
• Utilized MEDDPICC / MEDDIC, Challenger, & Gap sales methodologies
• Built and delivered custom demonstrations which focused on key business drivers and functional requirements for potential customers
• Collaborated with Customer Success, Engineering, & Security to establish sales processes and solutions for prospects

Account Executive

Chargify

• Achieved 127% team quota during my tenure
• Increased Opps from 70/month to 115/month
• Managed team of 7 BDRs
• Optimized playbook for inbound, outbound, and chat bot activities
• Onboarded new hired & provided routine coaching, professional development, product education
• Tracked reports and communicated weekly goals to team, including forecasting data to C-levels

Manager, Sales Development Representatives & Support Liaison

• Promoted to SDR Manager immediately when previous manager left
• Used this experience to improve handoff process from SDR to AE

• Generated business and garnered quota attainment of 140% during tenure as SDR Lead
• Advised on best practices for sales training & enablement
• Trained incoming SDRs and developed formal and scaleable SDR sales process

Sales Development Representative Lead

• Top SDR for FY19 and FY20 with 140% quota attainment
• Responsible for generating ~50% of SDR Funnel Impact among 3 SDRs

Sales Development Representative

• Utilized front and back-end web technologies to build websites for small businesses
• Used problem-solving skills to create solutions for clients based on customer requirements
• Technologies: HTML, CSS, JS, PHP, Python, MySQL

Contract Web Developer

New World Photographs LLC

• Developed client-focused experience (sixteen 5-star reviews on The Knot)
• Profitable in 1st year--Generated $20k in first year, $50k in second year
• Managed pre-sales to post-sales. Coordinated team, resources, & vendors
• Used relational savvy to network with local wedding vendors and foster business relationships

Owner, Principal Photographer

Northside ISD

• Used creativity to spark interest in a broad scope of subject matter
• Maintained effective communication with students, parents, colleagues and administrators to ensure student success
• Monitored progress and tailored lessons as necessary to make learning engaging for all learners

Teacher, Social Studies

Garcia Guerra Brewing LLC

• Co-created and managed day-to-day operations of brewery including brewing, budgeting, public relations, and online presence
• Researched markets and tastes across the U.S. to formulate our brand
• Designed logo and product according to market research and audience feedback
• Organized community outreach mixers and tastings to promote our brand
• Networked with breweries and bars across central Texas to establish professional relationships

Co-Founder, Marketing Manager, Head Brewer

SaaS sales leader with fintech, education, & product experience. I take complex concepts, break them down, and explain the “why” for people of all backgrounds. Expert communication with C-Levels, founders, finance, and technical personas.

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