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Marcy M

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Blending over 15 years of journalism experience with solid grounding in hospitality analytics and academic pursuits in data science and computer science to provide data-driven solutions. Proficiency in data collection, analysis, and SEO strategies has resulted in exceeding key business objectives by 100%. In the current role at ConsumerAffairs as a Research Analyst, coordination of data collection and delivery of accurate insights are key responsibilities. Complex datasets are transformed into understandable narratives that fuel content creation. Expertise lies in developing performance tracking dashboards with Google Analytics, optimizing in Snowflake, and improving data interpretation using tools such as Tableau, Qlik, and ahrefs. Additional experiences include providing technical guidance as a Data Science Assistant Instructor at Woz-U/Learning Source and volunteering as a Data Analyst at Catchafire.org. In the hospitality sector, significant reductions in costs were achieved through data-driven decisions while managing multi-million-dollar budgets. Academic credentials include a Data Science Certification from ENTITY Academy X WOZ U and an ongoing B.S. in Computer Science at Western Governors University, expected October 2023. Also hold an A.A. in Liberal Arts and English from Lake Superior State University. This unique blend of journalism, data analytics, and hospitality experience positions well for organizations seeking data-driven solutions for business growth.

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