Marcy Salo

Lasher Holzapfel Sperry & Ebberson PLLC

Working closely with the firm's Marketing Committee, I plan, coordinate and execute all marketing and business development activities, including development and implementation of practice group marketing plans, individual attorney marketing plans, strategic marketing initiatives, social media presence, events, budgets, brand management and development, and marketing communications.

Marketing Director

Crowne Plaza Seattle - Downtown

Derailed (but not destroyed) by COVID. Actively pursuing my next big adventure! Stay safe out there!

Group Corporate and Business Transient Sales Manager

Crowne Plaza Seattle Airport

Sales Manager

Radisson Hotel Seattle

- I work directly with Corporate, Association and Social, Military, Education, Religious and Fraternal (SMERF) groups to negotiate rates on a year-to-year basis, contract group rooms and assist with rooms for scheduled meetings or evens in our hotel meeting space.
- I analyze and respond to RFPs and send proposals to potential customers, provide site tours, and generally showcase our hotel’s amenities to best suit the needs of potential groups.
- I built rapport with my existing accounts to strengthen customer relationships promoting events and encouraging repeat visits using email, telemarketing, and leveraging databases.
- I prospect for new group business and business transient accounts via networking events, organizational affiliations and sales calls to local market areas, as well as through market analysis and competitive intelligence tools like Salesforce (Delphi) and Hotelligence, among others to:

     •	Increase RevPAR and gather market share from the comp set through aggressive direct sales efforts and strategic e-commerce and marketing efforts;
     •	Utilize revenue management strategies to negotiate profitable room rates and meeting room bookings;
     •	Develop and implement promotions to attract new business and increase repeat business; and
     •	Work with local businesses to develop new Business Travel accounts.

I am proficient in Microsoft Office Suite; Financial applications in Microsoft Excel, Microsoft Dynamics CRM, Salesforce, Delfi.fdc.  I am an active member of Meeting Professionals International (Washington State Chapter), Washington Society of Association Executives and YMRC (Military Reunions).

Group Sales Manager

MSMC Seattle

Full-service sales and marketing consulting, media planning, personal brand-building and creative.

Consultant

Pineapple Hospitality

Led brand development and management across all platforms, including websites, blogs, newsletters, employee communications.  Created and managed marketing operations budget. Conceptualized and developed original campaigns and promotions, including engagement through social media platforms and website content. Managed and collaborated with outsourced creative, including advertising agencies, publications, PR firms and other vendors. Established social media strategy and on-site community launch programs for new properties in new markets.

•	Oversaw creation of organizational brand style guide, including usage of corporate and property brand marks for nine entities 
•	Created and executed PR plan for opening of San Diego property, including press releases, press management, launch event and in-city advertising
•	Refined and expanded social media program and strategy from Seattle to include West Coast coverage
•	Negotiated and managed vendor contracts

Director of Corporate Marketing

Golder Associates

Developed and executed Sector marketing strategies and related activity pursuant to targets identified in the global marketing and business plan; supported sector teams in tracking leads and opportunities; developed integrated campaigns to support objectives in public relations, advertising, direct mail, sponsorship, tradeshows, etc.  

•	Formulated strategic plan to conduct market research leading to development of specific strategies for client and related event management plans
•	Developed and managed project opportunity/lead tracking on major multidisciplinary proposals via Microsoft Dynamics and SharePoint for the sector projects, valued in excess of $32M annually 
•	Developed selling tools (signature projects, focused brochures and modular SOQs, presentations) for subject areas such as bridges, tunnels, buildings, due diligence, brownfields, ASR, and dams/levees 
•	Created event management strategy and provided on-site sales support

Marketing Specialist, U.S. Urban Development and Infrastructure sector

Cairncross & Hempelmann, P.S.

Developed and managed all aspects of brand and voice, including content creation and implementation across all channels (websites, social media, video production). Developed and implemented strategic (earned and paid) digital, social media, and partnerships, including launch of social media platforms through LinkedIn, Facebook, Twitter and two blogs.  Managed a 3-person Marketing Team.  Developed and managed firm-wide business development, attorney professional development and marketing budget. Created business development objectives and strategies for various industry and practice groups, including cross-marketing initiatives and penetration of industry organizations and networks. Planned and organized firm events, in-house seminars, off-site programs, sponsorships and trade events.

•	Created RFP, reviewed proposals, oversaw agency selection, managed national agency process and budget for full, firm-wide rebrand.  Launched successful (1st Place, 2011 LMA Annual “Your Honor” Award for Identity) rebranding and opening advertising campaign on time and on-budget 
•	Developed a uniquely successful nomination and submission process for award programs, including Chambers USA, Best Lawyers in America, SuperLawyers, etc., resulting in one of the highest local percentages of acknowledged attorneys via award programs (40%)
•	Partnered in creation of a Hospitality practice, resulting in a $5M annual revenue stream within 10 years
•	Created one-of-a-kind, custom branded signage for rooftop display at a cost of $200, resulting in broadcast during opening of 2001 MLB All-Star Game in Seattle, aired on FOX, and seen by 16M people in 11.1M households.

Director of Marketing, Business Development and Client Services

After a little "vacation" in hospitality sales and marketing, I'm back in the world of legal marketing, where I bring 20+ years of experience helping law firms and lawyers excel in brand development and recognition, creative content, communications, unique and successful events, corporate philanthropy and community involvement.  I love to help lawyers grow their personal expertise and their brands - it's amazing what some creative direction, well-focused networking, hard work and humble self-promotion can do.

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