Marc Zarefsky's Linkedin Analytics

Hey, I'm Marc. I help colleges attract prospective students by telling the unique stories of their students, faculty, and alumni. I say "unique" because storytelling is the biggest differentiator a university has right now. Students completing innovative projects. Faculty pursuing transformational research. Alumni applying lessons learned to spark change. Those are the stories schools need to be telling. After all, storytelling has the power to uplift others and transform lives. The trick is knowing how to use them effectively. That's where I come in. I help colleges and universities by: - Developing content strategies - Writing blog posts, articles, and ebooks - Crafting updated copy for institutional websites - Ghostwriting thought leadership pieces for faculty and deans You name it and I've helped create content about it. Artificial intelligence? Yep. Robotics and biotechnology? For sure. Business and leadership? More times than I can count. I've worked with institutions of all sizes, including some of the top-ranked business, engineering, and journalism schools in the country. Here's what some past higher ed clients have said about working with me: "We've heard from multiple students that the reason they applied to our program was that they had read one of Marc's stories." "Somehow, Marc can take even the most intimidating engineering concepts and translate them into engaging, accessible content that resonates with our target audiences — making both our programs and our contributors shine." "Marc created new content and rehabbed existing content to align with a new university brand and content strategy—a steep task that took several months. Marc was responsible for some of our most visible pages and handled every step with aplomb." "I've been working with Marc for several years and it is always a pleasure. He has a special knack for bringing out and telling the story - whether for an event, a scientific accomplishment, or a student achievement. " "His strong journalistic bones and instincts made every project so much better from the start because he's a superior question-asker in pursuit of insight. Taking what can be very detailed research findings and finding the most salient and valued way to tell the story from the work is not easy. Yet, he did this for us and did it so well." We all have stories to share. Want to use yours to inspire your prospective students? Drop me a note here, or visit www.zarefsky.com.