Marc Zarefsky's Linkedin Analytics

Hey, I'm Marc. I specialize in taking complex topics and transforming them into engaging and approachable articles, whitepapers, and ebooks. I partner with executives and communications directors for membership associations, universities, and non-profit organizations. I've spent more than 20 years creating compelling content for brands like the American Medical Association, Northwestern University, and the Chicago Cubs. That means I understand how to communicate with unique audiences and how to tell your story in the most impactful way possible. How do I do that? I use the power of storytelling to inspire action. I believe stories have the power to uplift others and transform lives. People have been telling stories since the days of cavemen, and today they can be one of the most valuable tools in an organization’s toolkit. The trick is knowing how to use stories effectively. That’s where I come in. I help clients by: - Developing content strategies - Writing blog posts, articles, and ebooks - Ghostwriting thought leadership pieces for executives That content has resulted in: - Universities attracting prospective students - Non-profits raising hundreds of thousands of dollars - Professional associations educating and retaining their member base You name it and I've likely helped create content about it. Artificial intelligence? Yep. Robotics and biotechnology? For sure. Leadership? More times than I can count! We all have stories to share. Want to use yours to inspire your audience? Drop me a note here, or visit www.zarefsky.com.