WhereDigitalGoes

At WhereDigitalGoes, we empower forward-thinking leaders to fully leverage social media for sales success.

🔹 𝐖𝐡𝐚𝐭 𝐖𝐞 𝐎𝐟𝐟𝐞𝐫:

•𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: We develop bespoke marketing strategies that resonate with your target audience, driving meaningful engagement and building strong connections. We develop strategies across organic and paid social media advertising.
• 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧: We use tools and techniques to generate high-quality leads.
• 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠: Crafting messages that don't just get read, they get acted on. Whether this is your email marketing, landing pages, sales pages, or social media ads, we create content that speaks directly to your audience's needs and desires, driving them towards that all-important click or purchase. Let's turn your words into your hardest working salespeople!

🔹 𝐎𝐮𝐫 𝐂𝐥𝐢𝐞𝐧𝐭𝐬:

We have proudly collaborated with a diverse range of clients, including Cisco, B2B business leaders, and B2C e-commerce clients, delivering measurable results and an enhanced online presence.

🔹 𝐎𝐮𝐫 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬:

Social Media Management, Social Selling, Content Marketing, Conversion Copywriting, Lead Generation Strategies.

🔹 𝐁𝐨𝐨𝐤 𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐚𝐥𝐥:

Ready to transform your online presence? Let's talk about how we can work together. Schedule a free strategy call with us: https://calendly.com/wheredigitalgoes/60-minute-chat-about-digital-marketing

Founder | Conversion Copywriting |  Social Media Strategy | Content Marketing

I am a certified Sprout Social Agency Partner. I support my clients digital strategy using Sprout Social.  If you would like an overview of what this powerful game-changing social media management tool can do for your business reach out to me.

Sprout Social Agency Partner

Generalist World

The fastest-growing & most-loved generalist community in the world. You'll find deeper connections, lots of learning, supportive peers and incredible opportunities

Early Adopter (First 100 Founding Member)

Exit Five

Member

Dreamers & Doers®

Dreamers & Doers is an award-winning community and diverse ecosystem amplifying extraordinary entrepreneurial women through PR opportunities, authentic connection, and high-impact resources.

Executive Member

Maven

Social Media Sales Mastery
Engage, Attract, Convert - Fuel your sales with a power-packed social media strategy that delivers results!

Instructor

Cisco

Social Media Marketing Manager

Federal Consulting

A federation of entrepreneurs born of M&C Saatchi. We’re an independent team of investors and advisers, creatives and consultants, strategists and salespeople, designers and directors. We are also visionaries. We help bring world changing ideas to life. We create campaigns with reach, salience and impact.

We work with exceptional entrepreneurs, founders, investors and activists with brilliant ideas. We help the change makers that spot social and economic opportunities others overlook. We like to give mission led leaders an unfair advantage, unlocking potential. Incumbent brands get what they need but the rebels deserve better

Director

Oracle

Alliances and Channels sales professional focused on Cloud, Technology growth across the UK and Ireland.

The position requires the enablement of partners within the Oracle channel ecosystem - marketing to, and through our partners. Developing and executing joint marketing programs. Developing sales enablement programs for partners. Managing marketing funds and ensuring ROI performance analysis for partner marketing initiatives and utilising findings to tailor future initiatives.

Cloud Transformation Partner Manager

Generate, manage and close sales opportunities within the UK Retail, Manufacturing, Travel and Transport sectors. The position demands effective management and forecasting of Channel Partner revenue and the driving of initiatives that result in increasing software license sales.

Insight into different market places, prior to RMTT worked on the High Technology and Life Sciences vertical.

Channel Sales Opportunity Manager

Oracle Business Analytics Account Manager

Technology Account Manager at Oracle

Worked closely with distribution partners to generate increasing revenue streams. Built strong networks between the internal Oracle teams and the partner community.   This role developed naturally into other core areas such as campaign and data management.

VAD Channel Manager

This was a prime quota carrying role, requiring execution of direct and channel partner sales models for a range of Oracle solutions. Targeted a broad market and met sophisticated database needs for customers which included multinationals and emerging SMEs. Managed accounts and post-sale services and allocation of resources.

Industry Sales Manager - Business Services

Expanded an established base of Oracle partners through active recruitment and business contacts.  Became a lead player in a team of 6 and successfully generated €2.5 million annually though new sales and repeat licensing.

ISV Partner Manager

Green Cathedral Ltd / Golley Slater Digital Ltd

Responsible for selling online tools across a variety of different verticals. This role involved Cold Calling, Pitch Building, Presentation of Sale and Close.

Sales Executive

DoubleClick International

Established strong relationships with advertising agencies who were clients of DoubleClick and was responsible for all technical and commercial aspects of client communications.

Technical Analyst

You want to get more customers from your investment (time & money) in social media?

I can help. How? By:

▪️ Skilling you up on the digital marketing you need to be doing versus the items you do not need to be doing.
▪️ Helping you (and your team) build a digital system that predictably and profitably closes sales.
▪️ Showing you how each element fits together within the customer value journey/sales funnel and the levers you need to pull where and when.

Don't just take my word for it-hear what my client's have to say…

“Margo is truly amazing, when we were looking for a consultant to help us she gave everything we needed and more. The research and knowledge that this lady has is absolutely thorough."

"Margo’s coaching gave us a new clarity on how to approach and craft our content; detailing what to do, and just as essential – what NOT to do."

“I followed her recommendations and within hours I was getting new leads, my SM profile exploded and my business is now on a different level! Margo really 'Got me and my Business'. Thanks Margo!”

Feel free to book a slot in my calendar and let's grab a virtual ☕️ and have a chat 🙌 https://calendly.com/wheredigitalgoes/30-minute-chat-about-digital-marketing

Think CRMs are just for the corporate giants? Think again. In today’s unpredictable digital landscape, where platforms can drop you faster than a hot potato 🥔🙈, securing your contacts isn’t just clever — it’s crucial.

This is my playbook for future-proofing sales. What’s yours?

Margo Mulvihill

Margo Mulvihill on LinkedIn • 3 min read

Your Competitors Hope You Never Click On This...Uncover the sales tool that’s changing the game!

Every time someone says this, it really bugs me because the advice just doesn't hold up...

Just post content on social media and you'll get sales?

WHAT 🙈 

That's not how it works! 

This 'advice' misses the big picture - real success comes from:
 
→ strategic planning
→ creating targeted content
→ and having a sales funnel that actually turns interest into sales. 

Don't fall for the oversimplified tips!


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The free ride is ending; the algorithms are tightening. Pay-to-play is becoming the only viable path to reach the audiences we've worked so hard to cultivate.

For too long, we've been seduced by the prospect of "free" marketing through rented channels like social media. We built audiences, invested resources, carved out precious mindshare - all on platforms beyond our control.

We've been distracted by likes and follows, losing sight of what's really important—earning the right to connect with people who choose to listen to us.

The true value lies in the relationships we build and the impact we make by consistently offering value. But we've been so caught up in the allure of social media that we've given up control, building our empires on someone else's land.

And now, the day of social media reckoning has arrived.

This reckoning reminds us to refocus on building assets we actually own - resilient foundations not dictated by the rules or whims of a social platform. Our websites, our emails lists, our opportunities to be craftsmen - to cultivate work we contribute, we construct, we choose.

It’s not too late to reset, to focus on our owned channels and connect directly with the right audience. To tune out the distractions and connect with people who realise that we're here to serve a purpose, not just a brand.

Social media platforms will always prioritise their profits, and that's okay—they're tools, not the core of our mission. Our real task is to take back control and create work that speaks directly to those who care to listen.

The day of social media reckoning has arrived. But it's not the end—it's a chance to remember why we do what we do and to do better for those who stay because they value what we contribute, far beyond any temporary platform.

The future belongs to the path builders willing to create work worthy of an audience, beyond the shadow of manufactured influence games. For them, there has never been a better time to get to work.

Check out my article for strategies on how to succeed in this new landscape 👇

#SocialMediaStrategy #DigitalMarketing #Leadership

Margo Mulvihill on LinkedIn • 4 min read

The Pay-to-Play Era of Social Media Has Arrived: How to Thrive

If I had to start over today, here is the ONE tool I would not be without!

🎬 Intuitive video editing right in your browser (no more app-hopping!)
🖼️ Stylish background options to brand every video
⚡️ Lightning-fast recording with smart cuts and easy re-framing
🔗 Seamless sharing across channels with one click

and the latest mind blowing features...

💥 Timeline editing that rivals pro-level software (but way more fun)
😍 Face blurring/re-framing for pro-quality visuals (just move that face into center frame!)
🔥 Smart cut AI magic to zap awkward pauses and filler words (goodbye incessant "ummms")

Here is my full write up and a video showing exactly how I use it 👇👇👇

https://lnkd.in/eK9ktCFc

#sales #videoproduction #contentmarketing           *** Amending to say if you sign up from my link https://lnkd.in/eHazEY-d   you get 30% off if you do decide to go on a paid plan eventually - sorry was not aware until now***

lesssocialmoresales.ck.page • 4 min read

How I create standout sales videos without hiring a pro (so can you)!

Newsletters are not just about being read! They’re about driving action. If your newsletter isn’t converting, it’s just another email.

I specialise in crafting newsletters that don’t just sit in inboxes. They provoke, persuade, and ultimately, perform. Here’s how:

𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐋𝐢𝐧𝐞𝐬 𝐓𝐡𝐚𝐭 𝐒𝐧𝐚𝐩: Short. Sharp. Compelling. Your first battle is getting opened.

𝐇𝐨𝐨𝐤𝐬 𝐓𝐡𝐚𝐭 𝐇𝐨𝐥𝐝: Drop the niceties. Start with a stat, a question, or a quote that punches hard.

𝐂𝐨𝐧𝐜𝐢𝐬𝐞 𝐢𝐬 𝐊𝐞𝐲: Your reader’s time is precious. Make every word earn its place.

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐞𝐝 𝐏𝐫𝐞𝐜𝐢𝐬𝐢𝐨𝐧: Speak directly to the needs and challenges of your audience. They need to see you understand them.

𝐃𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐭𝐨 𝐃𝐢𝐠𝐞𝐬𝐭: Bullet points, subheadings, white space. Make it skimmable, make it impactful.

𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Give something they can use and make the next steps crystal clear.

𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐅𝐨𝐥𝐥𝐨𝐰-𝐔𝐩: Keep the conversation going. Feed them more value, piece by piece.

Transform your newsletter from information to a must-act tool. 

Connect with me to make your newsletter a key asset in your marketing arsenal.

#NewsletterMarketing #ConversionOptimization #EffectiveCommunication

Let’s make your message matter 👊



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𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐖𝐚𝐲 𝐈 𝐔𝐬𝐞 𝐀𝐈 𝐚𝐬 𝐚 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 𝐓𝐨𝐝𝐚𝐲

𝐓𝐢𝐦𝐞: 𝐩𝐫𝐞𝐜𝐢𝐨𝐮𝐬, 𝐟𝐢𝐧𝐢𝐭𝐞. My solution? No meeting or new client project call exceeds 30 minutes. Efficiency isn't just a buzzword; it's a lifeline.

Here’s the secret sauce: I turbocharge my prep with AI. Imagine a tool that devours data on companies, audiences, and needs at superhuman speed. That's my reality.

But here's where it gets interesting: the power of the human brain. My role? I weave these insights into a coherent strategy. This isn’t about replacing intuition with technology; it’s about augmenting it.

Welcome to selling in 2024. We’re operating in a beautiful new world, embracing groundbreaking tools while retaining the invaluable human touch. It’s not just evolution; it’s revolution.

#AIConsulting #FutureOfWork #EfficiencyRevolution 


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Embracing Change: How Adapting to New Skills Can Catapult Your Business Forward

Last year, if you'd told me I’d be diving into video editing, I'd have laughed. But here I am, not just adapting, but thriving in new territories.

🎥 𝐓𝐡𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Stepping into the world of video—something completely foreign to me. Why? Because staying relevant means embracing tools that can elevate your connection with clients. I’ve taken to desktop-based tools like Canva and Capcut to create engaging content and personalized outreach videos.

📈 𝐓𝐡𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: It’s not just about learning new software; it's about building a framework that supports ongoing innovation in your business. By developing Notion templates that clients own, I avoid redundant efforts and focus on repurposing efficiently. This proactive approach prepares us for the integration of emerging AI tools which are revolutionising how we produce and manage content.

🔄 𝐓𝐡𝐞 𝐒𝐲𝐬𝐭𝐞𝐦: Once I grasp the basics, I don't stop there. I systematise the process, record SOPs, and delegate tasks as needed, ensuring my team can replicate success without constant oversight.

🔑 𝐓𝐡𝐞 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Adaptability isn't just a survival skill; it's your strategic advantage in a rapidly evolving market. Today, my phone stays on airplane mode while I conquer new frontiers from my desktop, proving that when you step out of your comfort zone, you step into new opportunities.

What new skills have you learned this year? How are they transforming your approach to business? Let’s chat in the comments below! 

META AI you are not here in Ireland yet but I and my systems are ready for you 👊🤩
___

I'm Margo 👋

I help experts get REAL results from social media

Click my name + follow + 🔔

___

𝐆𝐄𝐓 𝐌𝐘 𝐅𝐑𝐄𝐄 𝟓-𝐃𝐀𝐘 𝐋𝐈𝐍𝐊𝐄𝐃𝐈𝐍 𝐄𝐌𝐀𝐈𝐋 𝐂𝐎𝐔𝐑𝐒𝐄 
"How to use LinkedIn to land your next paying client" 👍

⬆️ Scroll Up + Click "Visit My Website” to access the course ⬆️

#BusinessGrowth #Innovation #SkillDevelopment #Entrepreneurship #VideoMarketing

𝐇𝐨𝐰 𝐭𝐨 𝐰𝐫𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐨𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 (𝐞𝐯𝐞𝐫𝐲 𝐬𝐢𝐧𝐠𝐥𝐞 𝐭𝐢𝐦𝐞!)

You're here. On LinkedIn, right now. You're scrolling, you're engaging. So ask yourself: what kind of content captures your attention? What makes you stop, read, and react?

• Is it something novel?
• Is it something informative?
• Is it an insight that sparks an "Aha!" moment?
• Is it something that brings a smile to your face?

Think about your immediate reaction. 

You stumble upon a compelling first line. Without hesitation, you hit "see more"—and just like that, the algorithm takes note. Maybe you go further: reaching out via DM, flagging the algorithm once more.

Now, flip the script...

When you're the one creating content, think about what will grab 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 attention. 

Dive into the shoes of that perfect audience and stay there.

Craft your message to them!
Fine-tune your voice to them!
Be relentless for them!

Just remember: every word, every post, every interaction is a chance to resonate. So make it count.

And that is how you write content on LinkedIn that will resonate 👍

___

I'm Margo 👋

I help experts get REAL results from social media

Click my name + follow + 🔔

___

𝐆𝐄𝐓 𝐌𝐘 𝐅𝐑𝐄𝐄 𝟓-𝐃𝐀𝐘 𝐋𝐈𝐍𝐊𝐄𝐃𝐈𝐍 𝐄𝐌𝐀𝐈𝐋 𝐂𝐎𝐔𝐑𝐒𝐄 
"How to use LinkedIn to land your next paying client" 👍

⬆️ Scroll Up + Click "Visit My Website” to access the course ⬆️

Oops, I did it again! 🤷‍♂️

I threw out my entire draft for this week's newsletter—why? Because I just can't wait to tell you about Arnold Schwarzenegger's brilliant sales strategy that hooked me in no time.

Now, Arnie's newsletter, The Pump Club, is a must-read in my inbox 𝙚𝙫𝙚𝙧𝙮 𝙨𝙞𝙣𝙜𝙡𝙚 𝙙𝙖𝙮 💪

And the best part? Arnie’s team has engineered a sales funnel so slick, it should be illegal. It’s not just effective, it’s a blueprint of marketing excellence that we can all mimic to turbocharge our sales efforts.

𝐃𝐨𝐧'𝐭 𝐦𝐢𝐬𝐬 𝐨𝐮𝐭! Secure your front-row seat to this marketing masterclass by subscribing to receive this Friday’s newsletter.

⬆️ 𝐖𝐚𝐧𝐭 𝐦𝐨𝐫𝐞? Elevate your game with my free LinkedIn course. Just scroll up, hit “Visit My Website,” and it’s yours. Sign up, and I’ll also sneak you onto my exclusive weekly newsletter list—just like that 😜

This digital marketing practice is widely accepted—but here's why it's actually holding your business back...

You've been told to market to everyone. 𝐓𝐨 𝐜𝐚𝐬𝐭 𝐚𝐬 𝐰𝐢𝐝𝐞 𝐚 𝐧𝐞𝐭 𝐚𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞. It sounds right. It feels safe. But here’s the truth:

𝐈𝐭'𝐬 𝐝𝐢𝐥𝐮𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞.
𝐈𝐭'𝐬 𝐝𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐰𝐚𝐥𝐥𝐞𝐭.
𝐀𝐧𝐝 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐭𝐡𝐢𝐧𝐠: When you try to talk to everyone, you end up engaging 𝘯𝘰 𝘰𝘯𝘦.

So, What’s the Fix?
Go Deep, Not Wide
Know your audience like you know your best friend. Dive deep. Who are they? What keeps them up at night? What do they crave?

Build from the Ground Up
Create personas that are so real you can almost call them on the phone.
Tailor your efforts. Not just some of the time. Every single time.

Make It Personal
Talk 𝘸𝘪𝘵𝘩 them, not 𝘢𝘵 them. Solve their problems. Answer their burning questions. Be the hero they’ve been waiting for.

And Then? Convert.
This isn’t about filling your funnel with noise.
This is about turning well-targeted whispers into roars of revenue.

Your New Strategy?
Sharper focus. Bigger impact.
Less random shouting, more meaningful conversations.
𝐅𝐨𝐜𝐮𝐬. 𝐂𝐨𝐧𝐧𝐞𝐜𝐭. 𝐂𝐨𝐧𝐯𝐞𝐫𝐭.

Would you agree? 👍👇

___
Book in for a free Action Plan session.
During our chat, we’ll make a plan you can use to grow leads for your business.
⬆️ Scroll Up + Click "Visit My Website” to book ⬆️

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