Maria Erikslund's Linkedin Analytics

Let's build an audience and make them want to connect to us. Authenticity is all the rage on social media. It is such an easy word to write down in a strategy, but rare to practice for real for a lot of brands. I think that those who dare to be authentic can get a lot of valuable action on social media. I have a 20+ year career in content production for TV, radio, web and my latest passion is the TikTok platform. Solid storytelling is eternal, but the format and pace of the story is evolving.