Vitrium Capital

Head de Marketing y Comunicación

Medifé

Head Of Marketing

The Walt Disney Company

•	Strategic planning of marketing and franchise campaigns for Kids’ segment in Latam, considering: Disney Channel, Mickey Mouse, Disney Pixar Animation and Disney XD, introducing disruptive proposals, new media ideas, on and offline.
•	I led the Disney Digital Network operation: developing creative and synergy ideas for all Disney social media platforms (Walt Disney Studios, Broadcast, Corporate Citizenship, Marvel, Star Wars and Franchises) optimizing Disney messages across social and digital media, reducing advertising investment.
•	Responsible for Soy Luna for Latam and Key Markets in Europe, considerting all the marketing campaigns for all businesses involved: televisión, music, live shows, digital platforms content and talent management, making a popular hit among kids9-12. I developed the cast marketing plan in social media and live performances.
•	I led #Mickey90 campaign along the región, increasing 30% Mickey business in the región.
•	Brand ambassador for Disney, Marvel and Lucas Brands.
•	I created an online and offline enterteinment ecosystem for Tv Channels, consolidating the success of the brands.
•	Trade Marketing Affiliate responsible
•	I developed the creative campaign for Violetta, both in Latam and Europe, considering the TV show and digital content.
•	I created the Brand concept forDM+ (adsales and promotions) and co-created cobranding ideas and plans for main clients and licensees such as Hasbro, Mattel and Lego.

Regional Marketing Director, LATAM

Gerenta Sr. de Marketing

Gerente de Marketing TV Regional

Fischer America

•	Responsable de la planificación estratégica de campañas de comunicación de Diario La Nación (campaña institucional, suplementos y opcionales, Club La Nación), Temaiken, Molinos (Favorita, Manty, Vienissima), Bodegas Nieto Senetiner, Laboratorios Bagó (Anaflex, Bagovit), Laboratorios Elea (Evatest, Aziatop, Mylanta, Vifortol, Mox, Nopucid, Sumo), Loma Negra, RGB Producciones (Bandana, Chiquititas, Mambrú).
•	Directora de Operaciones de la agencia: coordinación agendas, planificación de presentaciones, contratación de productoras, proveedores externos, armado de equipos.
•	Liderazgo creativo y de planificación de la agencia.

Account General Director

MetLife

•	Responsible for marketing campaings for Metropolintan Life Insurance Company in Argentina and Uruguay, considering mass media and client communications.
•	Marketing leader for Met AFJP launch.
•	I created an incentive plan for individual life agents and corporate clientes, still in development.
•	Responsible for CRM set up in order to optimize database and develop sales campaigns.

Marketing Manager

Fernando Fernandez S.A. de Publicidad

•	I worked for Editorial Atlantida, Petrolera Argentina San Jorge, La Estrella Seguros de Retiro, Colchones and Sommiers Bed Time, Patrick Fagor, UFO.
•	COO: internal coordination of workflow, pitch planning and team builder.

Marketing Director

Expert in communications, advertising and marketing. A Senior Marketing Executive with broad experience in different leading industries. Contributed to the regional development of several leading brands. Expertise in PR, Corporate Communication, Digital Marketing, Social Networks, Advertising and data driven marketing.
Creative, passionate, committed to professional challenges, versatile and with great work capacity. Distinguished internationally with awards for outstanding creative quality. Leader of leaders:  good work team trainer with positive impact on professional development.


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