Maria Masaniello's Linkedin Analytics

A strategic, result-oriented marketing director with over eight years of experience developing effective go-to-market strategies to generate MQLs, SQLs and pipeline, mainly in the B2B, SaaS sector. I have expertise across the wider marketing mix (including email marketing, events, ABM, PPC, SEO, Social Media and Content Marketing) and a successful track record driving overachieving multi-channel marketing campaigns. I lead and mentor the marketing team, ensuring they have everything they need to deliver excellent outcomes for the organisation. I value cross-functional alignment and work closely with sales to drive growth, reach business objectives and identify new revenue opportunities. I leverage process optimisation and use a data-driven approach to improve marketing performance and maximise ROI continuously. • Marketing go-to-market strategy • Team leading and mentoring • Marketing and Sales alignment • Project management • Processes implementation • Budget management • Leads and pipeline generation • Email marketing • Events management • Data analytics and reports • SEO, PPC, SEM and SMM • Lead nurturing • CRM, CMS and Marketing Automation Software (Hubspot/MCAE- Pardot/ Salesforce)