Maria Masaniello

XTM International

Demand Generation Director

insightsoftware

Main achievement: 
 - Working with the ENT sales manager to identify strategic alignment issues, leading to a significant change in the overall company strategy to better support the ENT sales team and drive greater results.
 - Successfully leading the DACH marketing team during the integration process (following the IDL acquisition by insightsoftware). Ensuring continuity and effectiveness in the marketing activities while providing training and guidance. Creating a positive environment for the team that contributed to the team overachieving their marketing goals (123% pipeline).

Main responsibilities:
 - Managing the day-to-day activities of the Demand Gen Team for EMEA.
 - Leading and mentoring a team of seven marketing contributors, ensuring they have everything they need for their success and the success of the marketing activities.
 - Defining the marketing strategy in EMEA and working with the international marketing leadership team to meet the MQLs, SQLs and pipeline goals.
 - Setting and managing the regional marketing budget ($245K).
 - Working closely with the sales team to ensure alignment between the departments and maximise overall results.
 - Improving marketing tactics and processes to increase performance.
 - Monitoring marketing metrics across the different sales funnel stages to identify key performing points and improve the overall marketing strategy.
 - Holding regular meetings with internal stakeholders to review the pipeline, identify challenges, and solve them.
 - Setting priorities and deadlines on every project.

Marketing Director

Main achievement: 
 - Leading the implementation of an effective strategy to improve lead quality, conversion rate and sales-marketing alignment. Results: 27% improvement, over two months, on how the MQLs are followed up, and 2% on conversion rate. SQL target improved from 63% to 123% and the pipeline reached 107%.

Main responsibilities:
 - Managing the marketing campaign calendar for the EMEA region.
 - Driving the implementation of successful processes to improve marketing deliverability.
 - Analysing marketing results, identifying areas of improvement and suggesting strategies to drive higher MQLs and pipeline.
 - Creating and overseeing the management of the event calendar across EMEA.
 - Leasing with external and internal stakeholders to ensure maximum results across all regional marketing activities.
 - Reviewing changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary.

Marketing Campaigns, Events, and Insights Manager, EMEA

Community Brands UK

Main achievements: 
 - Effectively developing and implementing the campaign strategy and data segmentation, reaching an average of 135% of the KPI.
 - Accurately implementing automated nurturing processes to guide prospects through the buyer’s journey, ensuring a personalised user experience and delivering high-quality leads.
 - Confidently and supportively managing the team pre and during the events ensuring the best ROI, generating a pipeline over 170K – 117% of the KPI.

Main Responsibilities:
 - Delivering the marketing KPIs and proactively supporting the team to reach the overall MQLs and SQLs targets.
 - Planning, implementing and reporting on marketing campaigns.
 - Writing, editing and proofreading copy for promotional material.
 - Managing the customers/prospects data, creating segmented target lists.
 - Being an advocate for data quality best practices and improving sales and marketing processes.
 - Administering the events budget (over £180K) and maximising the events calendar and ROI.
 - Managing the bookings and logistics for any event attended by the company, contracting prices, assembling and coordinating requirements; establishing contacts; developing schedules and assignments.
 - Briefing and overseeing the work of external marketing agencies/suppliers where required, ensuring they achieve the best outcomes for the company.
 - Providing the correct communication of the brand image and identity through different channels.
 - Creating marketing reports, including the analysis of marketing effectiveness and ROI.

Campaign and Events Manager

Main responsibilities: 
 - Executing multiple marketing campaigns across multiple channels.
 - Liaising with external agencies and overseeing the design and production of marketing material.
 - Coordinating with internal and external stakeholders to drive successful events.
 - Designing marketing material using Adobe software package.
 - Supporting the digital marketing manager to execute PPC campaigns and SEO strategy.
 - Creating and implementing the social media calendar.
 - Analysing marketing results and continuously providing suggestions to improve overall performances.

Marketing Coordinator

Zonzo Restaurant

Main responsibilities:
 - Using tactical offers/the promotion of relevant products to help drive online awareness
 - Creating an online community of people whom we can market to, through the use of social media
 - Creating and managing marketing campaign plans
 - Using Adobe software to design marketing materials
 - Creating and managing PPC and Google AdWords campaigns

Assistant Marketing Manager

Salvatore Associates Ltd

Main responsibilities:
- Managing the day-to-day running of the company's main social media accounts
- Developing a social media presence across a range of PPC campaigns and day-to-day activities
- Advising colleagues on hot online topics, website traffic numbers and potential social media storylines
- Creating and managing the social media weekly plan
- Creating emotional and involving content
- Analysing results and creating reports
- Analysing the competitors and market landscape.

Social Media Manager

Sixty Retail UK

Main Responsibilities: 
 - Managing of different social media platforms (Facebook, Twitter, Instagram, Pinterest)
 - Converting the online audience into customers
 - Initiating a two-way engagement with people over social media platforms
 - Supporting the Retail Buyer/Merchandiser with any local events
 - Responding to customers queries about products and services

Marketing Support

Marketing expert | Helping businesses drive quality MQLs and Pipeline | Marketing-sales alignment | Saas | Data analitics

A strategic, result-oriented marketing director with over eight years of experience developing effective go-to-market strategies to generate MQLs, SQLs and pipeline, mainly in the B2B, SaaS sector. I have expertise across the wider marketing mix (including email marketing, events, ABM, PPC, SEO, Social Media and Content Marketing) and a successful track record driving overachieving multi-channel marketing campaigns. I lead and mentor the marketing team, ensuring they have everything they need to deliver excellent outcomes for the organisation. I value cross-functional alignment and work closely with sales to drive growth, reach business objectives and identify new revenue opportunities. I leverage process optimisation and use a data-driven approach to improve marketing performance and maximise ROI continuously.

•	Marketing go-to-market strategy
•	Team leading and mentoring
•	Marketing and Sales alignment
•	Project management
•	Processes implementation
•	Budget management
•	Leads and pipeline generation
•	Email marketing
•	Events management
•	Data analytics and reports
•	SEO, PPC, SEM and SMM
•	Lead nurturing
•	CRM, CMS and Marketing Automation Software (Hubspot/MCAE- Pardot/ Salesforce)

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