BLENDED & MATURED SL

In Blended & Matured we are experts in wine & spirits. We craft, curate, blend, mature, market, sell, consult and educate.
In charge of international sales and business development of Spanish spirits: Single Malt Whiskey Haran, Blended Whiskey Ibar, Rones Aldea, Constellation's Rum, Blended Canarian Whiskey Drago, Ron La Morita Caribeña and others.

Export Director  | Commercial Director

FJÄRE GIN

Export Area Manager

Le Nar Vermouth

Freelance

Performed a variety of projects including Product Design, Brand Identity, Brand Architecture Creation, and Product Launch for a premium US whiskey, managed social media content production; other activities included digital marketing, social networks, and web design strategies. 
Advised a Prosecco winery on various issues that must be considered while selling to international markets. Guided the customer through communication preparation (website, technical sheets, social media) in English.
Researching and writing about wine & spirits, product and business challenges, trends, and issues.
Education, presentation and Brand Ambassador functions.

Wine Expert | International Business Development Wine & Spirits | Area Manager | Brand Ambassador

ELAN Eastern Wines & Spirits

Key responsibilities:
► Managing a commercial team of 12 (6 direct subordinates)
► Defining marketing strategy and promotional plans
► Building presence in relevant retail chains (including Perekrestok and Azbuka Vkusa)

Sales & Marketing Director

Elan

Key responsibilities:
► Opening new markets for the brands of the company
► Managing distributor relationships 
► Participation in the industry fairs and promotional events
► Education of the customer teams
► Supervision of the payment schedule
► Supervision of marketing planning and implementation in the markets of responsibility
Achievements:
► Two-digit growth year-on-year
► Opening three new markets for the Bordeaux Grand Cru offering (Latvia, Russia, Ukraine)
► Opening a new market for Armagnac Samalens (Estonia)

Area Manager, CIS & Baltic Countries

Russian Standard Vodka

Key responsibilities:
► Managing distributor relationships 
► Education of the customer teams
► Supervision of the payment schedule
► Managing marketing budgets
► Supervision of marketing planning and implementation in the markets of responsibility
Achievements:
► Improving profitability across the region of responsibility
► Two-digit growth year-on-year
► Doubling sales in Lithuania through change of the route to market
► Recovering presence in the major regional ferry line

Area Manager, Nordic & Baltic Countries

Pernod Ricard Rouss

Key responsibilities:
► Brand management
► Wine portfolio management
► Project management
► Event management
► External agencies management
► Media relationship management
Achievements:
► Implementation and execution of image boosting advertising campaign for Georgian wines brands (GWS)
► Relaunch of champagne brands Mumm and Perrier-Jouet Belle Epoque
► Launch of international wine portfolio
► Idea and execution of a special project for Belle Epoque (fashion shooting in Art Nouveau interiors, published in Elle magazine)

Brand Manager, Wines & Champagne

Maxxium Russia

► Design and execution of the end-of-year cross-channel promotional campaign
► Annual brand plan development
► Brand health tracking research management

Senior Brand Manager, Remy Martin

Whitehall

The company was a leading premium wine & spirits distributor, including LVMH portfolio.
Key responsibilities:
► Managing the New World Wines portfolio, including Concha y Toro and Kendall-Jackson
► Launching Australian and New Zealand wines portfolios, the first in the market
► Implementation and execution of advertising campaigns for Mondoro Asti and Paul Masson, both No.1 in their respective categories
► Development and execution of a wine education program for sales teams

Brand Manager, Wines & Sparkling

Wine & Spirits | DipWSET | International Business Development Manager | Export Area Manager | Brand Ambassador | Food & Beverage

On a mission to help people drink better.
Accomplished and pioneering professional in the Beverage industry with experience in business development, project management, product launch and brand management of wine & spirits. A quick learner, capable of operating with limited resources and applying a flexible approach to rapidly changing market realities. Wine & spirits educator and brand ambassador dimensions are always present in the work scope. Experience in international companies: Maxxium, Pernod Ricard, Russian Standard, Elan. Participation in projects across Europe and the United States.
Currently focused on international sales and business development for craft spirits and artisan wines.
Feel free to reach out, and let's talk.

✉ maria_nsv@yahoo.com | | ✆+34639709748

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