Mariah Menendez's Linkedin Analytics

Creative and analytical marketing manager with 8 years of digital marketing experience at various startups (B2B/B2C), focused on driving demand and revenue with email marketing, improving processes and scaling with marketing technology and automation (Salesforce, Marketo, ActiveCampaign), and measuring performance and ROI as program manager. Passionate about monitoring and reporting on key marketing metrics that impact campaign ROI. Experienced in project management (Asana, Trello, Monday.com) and end-to-end campaign management from campaign concept and development to deployment and measuring performance. Love to organize, visually represent, and present to key stakeholders marketing results and attributed ROI (Canva, Excel, SalesForce Dashboards). Loyal and dependable team member with optimism for meeting team objectives and driving company goals! Experienced in developing automation strategies that drive customers through the journey (RevolutionParts, INPEx, Shelters United), maximizing the ROI of high-performing campaigns/assets, and improving team efficiency. Lead the effort to measure program performance and work collaboratively to align various teams and stakeholders to define key marketing metrics. No stranger to managing ongoing workload in a fast-paced start-up environment while producing company-wide marketing assets and requests and building systems and processes that scale to build a winning -and efficient - marketing team. HIGHLIGHTS - B2B and B2C experience - Sales and marketing integration - Data-driven marketing - Email marketing - SalesForce experience - Marketo certified - ESP experience: ActiveCampaign, MailChimp, Constant Contact, SendGrid - MS Office (PowerPoint, Word, and Excel) - Marketing strategy - Customer journey mapping - End-to-end campaign management - Lead generation - Campaign attribution - Measuring campaign performance - Increasing marketing ROI - Loyal and dedicated - Collaborative team player Personal passions include yoga (YTT 200 in progress), gardening, and cooking. I live in the Phoenix, Arizona desert with my husband, daughter, and standard poodle.