Arria NLG

At Arria, I focus on leads generation. I write content and deliver social media management. I am developing the presence of the brand via the management of podcasts, meet-ups and LinkedIn Live events.

Marketing Manager

Responsible for the development of Arria's flagship AI product (Studio), as well as other products such as Arria for Excel.  Customer journey mapping, competitor research, development of user personas, customer research and insights, as well as development and prioritization of new features.

Product Manager

TechForce Cyber

Accountable for community management activities such as organising events, managing social media, as well as developing the brand's presence via podcasts.

Marketing & Business Development 

Kippitech

Kippitech's focus was the development of blockchain technology solutions for the enterprise.

Kippitech was kickstarted at Elevator, the Business Gateway Accelerator Programme based in Aberdeen, Scotland. In this role, I leveraged my skills as a product manager in Barclaycard and Atlas to develop new product propositions for customers.

In addition, with a strong focus on community building, I acted as an ambassador to the Linux Foundation and organised Hyperledger meet-ups in Madrid and Scotland.

Founder and Product Manager

The Food Assembly

During a career break, I was responsible for launching The Food Assembly in Aberdeen. The Food assembly is an online farmers market, which focuses on locally sourced and organic food. There are over 700 Food Assemblies in the UK, France, Italy, Spain and Germany.  The Food Assembly operates a "click & collect" fulfilment. My role involved organising a collection point, attracting and retaining local producers in Aberdeen City & Shire, as well as promoting this initiative in the local press, social media and amongst food lovers in Aberdeen & the Shire.

Marketing Manager/Host

Accountable for research, planning, budgeting and resources allocation

Insights Manager

Atlas Knowledge, a Mintra company

Responsible for a product portfolio of 180 courses and competency software.

Product Manager- Learning Technologies 

Barclaycard

Lead Digital Sales and Service for Barclaycard Spain.  Opened up internet sales after the financial downturn

Senior Digital Manager 

Barclays

Implementation of Vision + (Financial Services platform used to process credit card transactions). Delivery of the Product pipeline. Opened up the sales platforms. Leader for the "go to market" project after the financial downturn.

Senior Product & Cards Platforms Manager

Senior Product Manager, Consumer Loans

Member of Barclaycard Spain's early team. Transfer of legal entity from UK to Spain. Supported the Country Manager to reach break-even position ahead of target. P&L Management. Secretary to the executive board.

Deputy General Manager (Barclaycard Spain)

Part of Barclaycard's International Expansion Project. Responsible for managing Direct Sales in Spain (circa 400 staff). Managed an annual marketing budget of £12m. 80% of country sales.

Sales Channel Manager (Spain)

Joined the Business Leadership Programme in 2001, undertaking placements as a Retail Design Manager and Marketing Manager in the Savings & Investments division

Marketing Manager (UK Retail Banking)

As a Marketing professional, I leverage my skills and credentials in lead generation, social media, and content to promote Artificial Intelligence and Engineering solutions. I have developed the presence of different brands through podcasts, meet-ups, conferences, and live LinkedIn events.

I have a strong background in product management, having worked on Arria's flagship AI product (Studio) and other products such as Arria for Excel for two years and five years at Barclaycard Spain. I am passionate about customer journey mapping, competitor research, user personas, and feature prioritization. 

I am also a lifelong learner and a recent graduate of Robert Gordon University with an LLB in Law. I hold certifications from HubSpot, Digital Marketing Institute, and the Chartered Institute of Marketing. I am a certified Agile professional.

On a side note, I love the ocean 🌊 and I have a soft spot for ocean conservation issues 🐠🐡

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Maribel Ayala 's Linkedin Analytics

Maribel Ayala

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