Arria NLG

At Arria, I focus on leads generation. I write content and deliver social media management. I am developing the presence of the brand via the management of podcasts, meet-ups and LinkedIn Live events.

Marketing Manager

Responsible for the development of Arria's flagship AI product (Studio), as well as other products such as Arria for Excel.  Customer journey mapping, competitor research, development of user personas, customer research and insights, as well as development and prioritization of new features.

Product Manager

AXIS Network Aberdeen

I am a volunteer and I assist Axis Network as their Events Lead. The mission of this organization is to support gender-balanced teams.

Events Lead

TechForce Cyber

Accountable for community management activities such as organising events, managing social media, as well as developing the brand's presence via podcasts.

Marketing & Business Development 

Kippitech

Kippitech's focus was the development of blockchain technology solutions for the enterprise.

Kippitech was kickstarted at Elevator, the Business Gateway Accelerator Programme based in Aberdeen, Scotland. In this role, I leveraged my skills as a product manager in Barclaycard and Atlas to develop new product propositions for customers.

In addition, with a strong focus on community building, I acted as an ambassador to the Linux Foundation and organised Hyperledger meet-ups in Madrid and Scotland.

Founder

The Food Assembly

During a career break, I was responsible for launching The Food Assembly in Aberdeen. The Food assembly is an online farmers market, which focuses on locally sourced and organic food. There are over 700 Food Assemblies in the UK, France, Italy, Spain and Germany.  The Food Assembly operates a "click & collect" fulfilment. My role involved organising a collection point, attracting and retaining local producers in Aberdeen City & Shire, as well as promoting this initiative in the local press, social media and amongst food lovers in Aberdeen & the Shire.

Career Break

Accountable for research, planning, budgeting and resources allocation

Insights Manager

Atlas Knowledge, a Mintra company

Responsible for a product portfolio of 180 courses and competency software.

Product Manager- Learning Technologies 

Barclaycard

Lead Digital Sales and Service for Barclaycard Spain.  Opened up internet sales after the financial downturn

Senior Digital Manager 

Barclays

Implementation of Vision + (Financial Services platform used to process credit card transactions). Delivery of the Product pipeline. Opened up the sales platforms. Leader for the "go to market" project after the financial downturn.

Senior Product & Cards Platforms Manager

Senior Product Manager, Consumer Loans

Member of Barclaycard Spain's early team. Transfer of legal entity from UK to Spain. Supported the Country Manager to reach break-even position ahead of target. P&L Management. Secretary to the executive board.

Deputy General Manager (Barclaycard Spain)

Part of Barclaycard's International Expansion Project. Responsible for managing Direct Sales in Spain (circa 400 staff). Managed an annual marketing budget of £12m. 80% of country sales.

Sales Channel Manager (Spain)

As a Marketing Manager at Arria NLG, I leverage my skills and credentials in lead generation, social media, and content to promote the company's innovative Generative AI solutions. I am also responsible for developing the brand's presence through podcasts, meet-ups, and LinkedIn Live events.

I have a strong background in product management, having worked on Arria's flagship AI product (Studio) and other products such as Arria for Excel for two years and five years at Barclaycard Spain. I am passionate about customer journey mapping, competitor research, user personas, and feature prioritization. I am also a lifelong learner and a recent graduate of Robert Gordon University with an LLB in Law. I hold certifications from HubSpot, Digital Marketing Institute, and Chartered Institute of Marketing.

🎙 The 5th Episode of DNA is now live! 🎙 

It's mind-blowing to think how we're on the fifth instalment already and what an episode to mark it with. 

This time on the Discussing New Approaches virtual sofa, I'm joined by Cathy Herbert who is The Executive Vice President of Pre-Sales Engineering and Professional Services at Arria. 

If you don't know who Arria are, it's worth checking them out. Cathy gives Arria an overview in the intro of this episode, but to briefly explain here: they are a scale-up doing some exciting work with language and generative AI, specializing in how companies can augment their business processes using data-to-text solutions and LLMs. 

Hence the aptly named title of this episode. 

Here are the highlights of what we covered: 

🎤 First of all, covering the bases. What are the differences between LLMs and end-to-end data-to-text automation?
🎤 And what are the benefits of both? 
🎤 When is a business ready for AI? 
🎤 And what do they need to have in place already? 
🎤 What will the effect of LLMs be on jobs? 
🎤 CEO expectations ions for LLMs and how to deal with them. 
🎤 Keeping the human in the loop with these solutions. 
🎤 What enterprise businesses need to consider when implementing AI
🎤 How these solutions are working with internal teams. 
🎤 How regulated industries like financial services and healthcare are effectively utilizing GenAI 
🎤 And the future of this type of AI, with some things that Arria is thinking about/developing 

I found that some of the most interesting parts of this episode are the real client case studies that Cathy uses to answer some of these questions.

As usual, we want to hear your thoughts!

The full episode will be linked in the comments (give the post a like if you don't see it immediately, then it will update you). 👇 

#discussingnewapproaches #podcast #genai #arria

Maribel Ayala 

Whenever data and language come into business conversations, the tendency at the moment is to jump straight to LLMs. 

They can be great but not always the best solution to business problems. 

In the latest episode of Discussing New Approaches, Cathy gives an overview of two solutions (including LLMs) that Arria uses with their clients and what are the benefits of each. 

Loads more insights in the full instalment! 

Links in the comments. 👇 

#discussingnewapproaches #data #llms

New legislation forcing companies to reveal they have used copyrighted art

#AI

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