The CopyWise

Content Strategist & Ghostwriter

PAACHN

• I support PAACHN explore growth opportunities for both physical and digital products, brand positioning, and product development, drawing from my experience in the fashion industry and digital channels.

Advisor, Product & Content Strategy

• Assisted the founder in creating a comprehensive marketing strategy for launch, brand development, and product development.

Marketing Intern

Just Digital Inc

• Managing a portfolio of customers, building and executing on success plans that establish critical goals and key performance indicators, and providing regular reports on campaign performance.
• Implementing digital marketing campaigns that help customers achieve their strategic and growth objectives, overseeing projects such as sales funnel creation, webinar launches, marketing automation, and content strategy.
• Coordinating with internal departments to ensure prompt and efficient fulfillment of customer requests, and help develop best practices for communication and reporting through the creation of a Customer Success Playbook.

Customer Success Coordinator

• Developed and implemented a comprehensive content strategy that included keyword research and SEO optimization, resulting in increased visibility for medical spa and coaching company clients.
• Researched and authored compelling case studies, blog articles, and lead magnets to attract and convert leads.
• Created and managed a social media calendar that boosted engagement rates from 1.5% to 12% on two channels, and launched a weekly newsletter to attract new leads.

Marketing Manager

Uhuru Network 

• Analyzed historical SEO data and conducted a Technical SEO audit, resulting in strategic recommendations that improved the agency's search engine rankings.
• Wrote engaging content for the agency's blog, contributing to increased website traffic and engagement.
• Led the implementation of NPS scores and created a partially automated process to gather customer feedback, resulting in more efficient customer service and increased customer satisfaction.

Senior Digital Marketing Consultant

Céntrico Digital (Acquired by Uhuru Network, Dec 2021)

• Designed a content strategy, launching and managing three interview content series, a monthly newsletter, and led the social media and blog content strategies. 
• Worked on the creation and standardization of new services such as UX & IU and Digital PR, leading the diversification of services and an increase in sales of 110% in one year.
• Led the redesign and implementation of a new website on HubSpot CMS, increasing website visits and conversions.
• Collaborated with the hiring committee in the implementation of improved processes that allowed to ramp up hiring for growth across the agency.
• Designed a new management tool for employee evaluations, creating a culture of feedback between managers and their hires, this new tool helped spark conversations around career growth and training.
• Implemented agile methodologies, achieving a 2x increase in monthly asset production and a 20% reduction in production times.
• Led the creation of a marketing team, hiring the right talent, and implementing processes to produce and measure the effectiveness of sales and marketing assets for the agency.

Head Of Marketing

Held dual role in Business Development for Design Services / Sales & Marketing Specialist
As the Business Development Lead for Design Services, I:
• Led sales for design services, acquiring customers that were better aligned with the team's goals and skills, moving away from low-value short-term services to longer high-ticket-value engagements.
• Managed the team's P&L to monitor and ensure profitability for each project and client. 
• Worked continuously on improving processes, improving the customer experience, and creating efficiencies for the team.
• Managed design clients and projects through both agile and waterfall project methodologies, specializing in Branding and Web Design (UX & UI).

As a Sales & Marketing Specialist, I:
• Implemented and coordinated Inbound Marketing initiatives, working with each service-line team to produce organic content, sales assets, and digital events such as webinars and conferences. 
• Organized and managed lead acquisition strategies through various channels, working with internal and external sales development representatives, updating and testing scripts, and creating and updating sales assets.
• Created new branded quote templates that better represented our services and expertise and clarified our terms and conditions.
• Consolidated and standardized sales and marketing operations to make better use of the agency's hired platforms.

Business Development Manager for Design Services / Sales & Marketing Specialist

• Organized and standardized the design services catalog, updating prices and processes and leading to a 146% increase in sales in the first year after changes were implemented.
• Supported and guided the design team in the organization of their portfolio to showcase their work and services, and worked on sales scripts that highlighted previous design work.

Design Services Specialist

Ugly Bastard

• Led rebranding and repositioning efforts, resulting in increased sales and brand recognition among the urban and adventure sports niche audience.
• Developed and implemented a digital marketing strategy, including a social media plan, to drive engagement and gather customer feedback for future product development.
• Managed new product development, collaborating with design, production, and commercial teams to launch and sell new products.

Brand Strategy Consultant

ABLE

• Led a 5-person cross-disciplinary graduate student team to develop and present a strategy to reduce leather waste throughout the company’s supply chain in Ethiopia.
• Collaborated closely with the US Leadership team to ensure operational recommendations aligned with the company’s brand identity and social mission.
• Designed and structured the research portion of the project by arranging and leading meetings with suppliers and agents on the ground in Addis Ababa; led the team through fieldwork, findings analysis, and insights synthesis.

Strategy Consultant

The Charles Jordan Group

• Assisted the strategy team in developing and adapting repositioning and marketing strategies for clients in the Latin American region.

Marketing Strategy Intern

Mattel, Inc.

•  Identified key sales drivers within the dolls segment by analyzing historical sales data, and proposed new toy attributes based on this data.
•  Presented strategic recommendations to key Barbie executives about the product line mix for 2019 based on historical data analysis.
•  Collaborated with an 8-person cross-functional team to develop a 2019 commercial strategy to reposition Hot Wheels as a leader in the STEM toy segment; directed product development by leading a team of undergrad design interns.

MBA Product Marketing Intern, Barbie

GM Gustavo Moscoso (Ecuadorian Menswear Brand)

•  Directed the design and production of new collections for 6 mass retail brands, generating $2.7 million in yearly sales.
•  Analyzed historical sales data to distribute a $1.5 million yearly budget for product development and production.
•  Launched 3 additional brands in collaboration with the marketing and consumer insights teams; each brand had a 10% growth during their first two quarters.
•  Supervised two employees from the creative team, coordinating efforts to release 28 yearly collections, and guiding the product through ideation, manufacturing, and delivery.

Head of Product and Business Development

Marketing & Content Strategist | Helping entrepreneurs reach the right audience with the right message

You wake up. 
You're stressed.
And you've got back-to-back meetings all day. 

You wish you had an extra hour in the day to write your newsletter. 

But between serving your clients, and running the business, you can't find the time.

You're falling behind. 

The last time you emailed your subscribers was months ago. 
You keep a list of ideas for articles, but it's gathering dust on your desk. 
And your email list is growing cold. 

Don’t you wish you could hit the publish button.
And wake up to an inbox filled with leads?

I’ll tell you what, you’re in luck.

…..


Book your 1:1 discovery call.

See you at the top.

Taplio

Maria Jose Rodriguez 👻 Ghostwriter's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

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Want to drive more opportunities from LinkedIn?

Maria Jose Rodriguez 👻 Ghostwriter's Linkedin Analytics