Maria Alejandra Meza Giraldo's Linkedin Analytics

Industrial Designer with a high English proficiency and a Master's Degree in Innovation Management. I have 15 years of work experience in multi-Latin and national companies in the industrial and audiovisual production sectors, performing management roles in the areas of design, marketing, innovation and product development at the regional level (Latin America). My experience focuses on the leadership of creative processes that include the conceptualization, design, development and implementation of products and/or services that guarantee the generation of value for the market and customers; in the structuring of corporate innovation and 360 marketing strategies (traditional and digital) that leverage the profitable growth and positioning of the brands and the company in the market through the definition of plans and activities for the different sales channels (traditional, E-commerce), the management of media and advertising agencies and support to the commercial area. Likewise, in the administration of P&L, the direct relationship with stakeholders (suppliers, clients and strategic partners of the company) and the leadership of interdisciplinary teams. I have experience participating in international events and fairs.