Turning Point Strategic Advisors

Oversee marketing efforts for a rapidly growing CFO and strategic business consulting firm based in the Pacific Northwest.

Marketing Director

Oversee marketing efforts for a rapidly growing CFO and strategic business consulting firm based in the Pacific Northwest. 

· Manage audience development efforts including newsletters and LinkedIn strategy
· Edit and create content including video, written articles, and social media posts
· Design marketing collateral and presentations
· Manage website updates
· Oversee all media planning and buying (print, digital, SEO & SEM)

Marketing Manager

SagaCity Media

Promoted from Marketing Director to VP in less than one year, and was responsible for supporting all sales marketing needs for SagaCity Media and all of its brands: Portland Monthly, Seattle Met, Houstonia, Sarasota Magazine and Custom titles. Managed a team of marketing designers with cross-functional collaboration between the sales, ad operations, and editorial departments.

VP of Marketing & Sales Enablement

Transitioned off of Houstonia to the Custom Content division at SagaCity Media (same company). 

Focused on the branding and growth of the department. Projects included logo redesign, reimagination of product and service offering, and relationship building with trade organizations such as Destinations International and U.S. Travel Association. Oversaw media kits and development of sales tools, managed PR efforts for the promotion of the Visit Houston Official Visitors' Guide, and participated in new business RFPs.

Marketing Director, Travel & Tourism

Develop and implement integrated marketing and media plans with strategic execution for Houstonia’s print, web, social media, email, and targeted display offerings

Create monthly programming and advertising strategies for sales team in order to drive print, digital and event sponsorship revenue and achieve profitability goals

Track and analyze reporting for clients’ digital and social media campaigns; advise on how to improve performance metrics and ROI to optimize campaign results

Manage recruiting, training, goal-setting, coaching and performance of sales team, Events & Marketing Manager and Marketing Designer; absorbed Marketing & Events role as of November 2018

Associate Publisher, Houstonia

Led planning, design, audience promotion, execution and budget of all proprietary Houstonia events and brand media sponsorships

Developed and executed sponsorship activations to provide relevant and unique experiences for local and national brands; each activation tailored to client’s specific marketing objective

Initiated the fulfillment of print, digital and social media marketing campaigns with in-house design team

Implemented processes to more effectively manage multifaceted digital marketing programs and social media campaigns

Events & Marketing Director, Houstonia

D Magazine

Planned D-branded events ranging in scope and budget; required creative problem-solving, resourcefulness, client service and organization skills

Managed relationships with sponsors, ensured individual business needs are met and client saw value in continued investment with D Magazine

Negotiated event agreements with hotels, caterers, restaurants and venues to increase marketing margins

Wrote copy and provided creative direction for sales materials used in client pitches

Promoted and protected the D brand through communication with readers, local businesses and organizations 

Evaluated proposed media sponsorships, and developed and executed customized packages for all D sponsorships of external events 

Managed D Magazine’s Facebook page, and launched and cultivated the company’s Instagram account

Managed company public relations efforts, writing press releases to advertisers and readers, and pitching editorial for local and national media

Brand Manager

TracyLocke

January '13 - May '13: Client services for 24 Hour Fitness and Goody Goody Liquor. Donate time to the Foundation for the Education of Young Women.

Senior Account Executive

April '12 - Present: Client services for 24 Hour Fitness.

Aug. '11 - March '12: Client services for T-Mobile's National Retail business. Co-manage Walmart and Sam's Club accounts.

Account Executive

Client services for T-Mobile's National Retail business. Co-manage Walmart and Sam's Club accounts.

Assistant Account Executive

Project manager on Nokia and Pizza Hut accounts.

Project Manager

I am a versatile marketing and sales enablement professional with a history of supporting lean organizations with great goals. I never hesitate to jump in when I can add value, and enjoy the opportunity to learn new skills in order to solve a problem. 

I have proven success with branding and creative strategy, email marketing, social media strategy / best practices, media planning and buying, video editing, copywriting and editing, website updates and redesign, advertising sales, event planning and management, process implementation, and more. 

While I have had the amazing opportunity to get involved with and support many charitable organizations serving the Houston area through my previous role in local media, I have dedicated most of my personal time to serving Dress for Success Houston. I most recently held the post of President of Women of Wardrobe, the organization's young professionals’ arm.

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