Inozemtseva.online

Managing promotion of personal LinkedIn profiles of 36 employees in 5 countries at a global high-tech company (NDA) with content production and cold outreach. My project aims to facilitate brand expansion and foster connections with new partners through social selling and thought leadership.

Thought Leadership & Social Selling Content Team Lead

Tproger

Tproger is a media about all things hi-tech. Leading tech companies like Practicum and AliExpress pay to blog there to build a strong and reputable Technology HR brand.

With a team of 2 editors, we published 15 high-quality tech articles per month. I supervised the production and promotion of said articles in Tproger's social media channels, with the average number of views per 1 post in 1 channel reaching 50.000 in a week. Top posts reached 200.000 views for the same period.

I worked on the HR brand of Tproger itself by blogging and giving interviews about the editorial and SMM teams. This resulted in the number of applications for writing positions doubling in six months.

I owned project execution from identifying the value, setting goals, and enforcing the new processes. I was the main point of contact in all matters related to client concerns and needs. I built and strengthened client relationships to achieve long-term partnerships: all clients were happy to renew the contracts in the following year.

Content Team Lead and Editor-in-Chief in Corporate Blogs Department

IT-Agency

𝐖𝐚𝐬 𝐢𝐧 𝐜𝐡𝐚𝐫𝐠𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐠𝐞𝐧𝐜𝐲'𝐬 𝐛𝐥𝐨𝐠 on digital marketing and management. 𝐒𝐞𝐜𝐮𝐫𝐞𝐝 𝐫𝐞𝐠𝐮𝐥𝐚𝐫 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠 of educational articles, case studies and customers inspiring stories. 

𝐖𝐫𝐨𝐭𝐞 𝐦𝐲𝐬𝐞𝐥𝐟 𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞𝐝 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐢𝐧-𝐡𝐨𝐮𝐬𝐞 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐞𝐫𝐬. Together we created content that generated more leads and contributed to building a great employer brand.

𝐖𝐨𝐫𝐤𝐞𝐝 𝐢𝐧 𝐩𝐮𝐛𝐥𝐢𝐜 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬. Helped in-house specialists to demonstrate their expertise to a broad audience via guest articles and columns in leading business media.

Content Marketing Manager

SHARE Agency

Wrote actionable, high-value copy for social media, ads and websites.

Content Specialist

AURUM show

With a business partner founded a professional performing arts company. Developed new shows and managed marketing (Paid ads and Content). 

Ran and promoted the company's pages on Instagram, Facebook, and Vk.com to attract new fans and clients.

Was responsible for sales and communications with clients. Hired 3 sales managers and wrote scripts for them. Monitored and reviewed their work, making sure that the percentage of conversions to purchase was not lower than 30%.

Secured key partnerships with 20 largest event agencies in Moscow and St. Petersburg. Conducted 10 international tours.

Co-Founder & Art Director 

Masa Israel Journey

MASA Art-Tel Program: studying Hebrew in Ulpan Art-Tel, participating in MASA Startup Accelerator and MASA Leadeship Forum.

Student

🇮🇱 Leading Thought Leadership projects for tech companies | LinkedIn Consulting | Social Selling | Employer Branding

I've been doing Thought Leadership and Social Selling projects long before I learned the terms. First, it was for myself and my own business, then for my employers, and now I lead a team that does it for Tech and Marketing companies.

I also help the C-suite people find their unique voice and enhance their LinkedIn presence with content creation and network building.


If you'd like to discuss any of the above, feel free to DM me on LinkedIn or send a message on Telegram to @marianaten.

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Marianna Inozemtseva's Linkedin Analytics

Marianna Inozemtseva

Want to drive more opportunities from LinkedIn?

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Marianna Inozemtseva's Linkedin Analytics

Marianna Inozemtseva

Want to drive more opportunities from LinkedIn?

Marianna Inozemtseva's Linkedin Analytics