🇮🇱 Leading Thought Leadership projects for tech companies | LinkedIn Consulting | Social Selling | Employer Branding

In B2B, when your product is complex and the sales cycle is long, no trust means no traction.

I help founders and executives build that trust.

→ In 3 months, a Head of BizDev got a connection request from a major long-time target

→ In 5 months, a CBDO landed a top-3 regional client via InMail and closed the deal

→ After one consultation, a founder of an AI startup got warm intros to a client and a growth agency*

*Yes, I know a lot of the right people, and I share that knowledge with my clients.

Here’s what my done-for-you support includes:

→ Strategic positioning: aligning your LinkedIn presence with your business goals
→ Practical help: messaging, keywords, and texts that actually work
→ Content production: regular calls, a clear plan, and hands-on help in messengers
→ Connection strategy & networking: list building, commenting flow, soft outreach
→ Analytics & insights: monthly review and next-step recommendations

Need more visibility & leads for your B2B company? Message me.

It’s been exactly 3 years since I left Egypt and moved to Israel.

Do I think I “made it” in the new country?

Well…

I’ve learned a third language to the point where I don’t need to take a deep breath before answering an unfamiliar local number. Or write a full script of what I need to say to a clerk.

But I still prefer to discuss taxes or medicine in Russian or English. (It’s SO great that every doctor in Israel speaks English!)


I left Yango Ads, an international company where I’d built a Brand Ambassador program and editorial team, and for a year and a half, had helped top managers and business developers build their personal brands on LinkedIn.

But I still work on LinkedIn :) Now, as a business owner myself. 


I’m financially stable and can support our family by myself, if chas v’chalila, my husband, Sergey Inozemtsev, gets laid off in this market. I’m doing what I do best: connecting like-minded people in B2B through content.

But I’m rather far from that $1M ARR, I’m afraid.


I can’t say I integrated well into the local community. Working with people from all over the world in English doesn’t help with that, you know.

But I’m grateful that incredible people in Israeli marketing know me and invite me to their events, posts, and podcasts.


So, do I think I “made it”?
Hell yeah!


Love ❤️  Billy Cina - NO spamming, Helena Baker, Helen Gottstein - Loud and Clear, Zoe Bermant, Yoel Israel, Roni Misano, Noam Nisand, Mike Waizman, Mike Daykhin, Lana Golan, Galina Yazovitskaya, Rafael S., Daria Rudnik, Jordan Snapper, Katya Rozenoer, Ella Logina… 

And if I didn’t tag you here, I’m sorry 🙏  
This doesn’t mean I don’t love you. 
It means we need to grab a coffee more often!

Marianna Inozemtseva

Content Marketing Manager & Editor-in-Chief with 10+ years of diverse experience in High-Tech, Marketing, and Tech PR. Native level of English.

I have hands-on experience in B2C and B2B sales, so I also understand end customers' and businesses' pains and needs. I transform this knowledge into relevant content with a strong call to action.

I perform well under pressure, but I see my goal as a manager as creating an organized and efficient workflow for my team and me.

Founder @ Linkifyo | LinkedIn™ ghostwriting that brings visibility & leads for B2B founders and executives dealing with complex products and long sales cycles | Head of Thought Leadership at IPSM

My first article in Europe is live! 

I rarely say this, but it’s "I’m thrilled to announce"-worthy.

It’s always a pleasure to speak with someone who’s spent a lifetime building companies, like Pavel Zingan. And media companies are a special treat for me.

Over the years, I’ve given around 50 interviews. I can tell you: It’s the first time I’ve shared my vision and mission so openly.

https://lnkd.in/dZw7jwzr 

↑ Read the interview here and tell me what you think.

⅔ of all startups were in biotech, medical devices, pharma, and other healthcare sectors. ⅓ were in cybersecurity, quantum computing, and g-d knows what (in a good way: like sci‑fi, but for real).

NEXT 2026 Summit by Finnegan, Henderson, Farabow, Garrett & Dunner, LLP gathered founders and VCs to discuss and showcase what’s next in Israeli tech.


Here are some thoughts I liked best:

"If your patent doesn't spark fear in the hearts of your competitors’ legal team, you don't have a patent." — Gerson Panitch. No comment here, just bravo!


The panel of winning CEOs turned out to be about the teams:

Kobi Eisenberg: “If someone doesn’t fit the role after you scale, you can’t change that. If another person is not sure they can pull it off, but you are, do your best to be persuasive. They'll thank you later.”

Michal Tsur: “For top talent, you need to be constantly scouting for great people. And treating them like partners.”

Shlomo Touboul: “People in the team will be telling you why not. Only a handful will be the ones persuading them that it’s possible. And these are the people you really need.”

Didier Toubia: “It's important for top managers to have a clear vision, despite everything changing all the time.”


The ‘Inside the VC Mind’ panel was equally good. I really liked this idea from Tami Bronner: “AI is important, but fundamentals don't go anywhere. If you take AI out of your product, will there still be a product? There’s no right answer to that one.”

Kobi Samboursky shared the opinion that, despite the perfect storm hitting many industries, the next 5 years will be amazing. I wish I felt that optimistic about it.

And it’s always a pleasure to listen to Dov Moran and Iren Reznikov. 

Kudos to the organizing team for this event: the lineup, startup stands, guests, venue — everything was perfect.


Great to see so many awesome people in real life again: Helena Baker, Konstantin Berezin, Ilia Rabkin, Artem Shur, hi!

Dmitrii Geft, MD, thanks for the dose of Web Summit gossip. And for destroying some of my ideas, too 😁

nir knoller, Claudia Ben-Yaakov(Koldorff), Darina Khanina, Marat Kapelyushnik, Netzah Sadeh, Daniel Kurganov, @Eugene Stephan, nice meeting you!


P.P.S. I’m launching my Substack, “Signal & Reputation in VC,” link in the comments, the first issue coming soon ;)

Your LinkedIn feed makes you sick? There’s a fix, but you won’t like it.

Here's what happened to me last week when, together with my client, we opened her feed:

I instantly got why she hated the platform. Every post was: 
→ "I'm humbled to announce..." 
→ AI-generated garbage 
→ The same recycled "insights"

No wonder so many people just close the app at this point! 

When your feed makes you sick, you have two choices:

1. Complain about it (what 99% do)
2. Use "aggressive curation" strategy.

For that project, did this: 
— Unfollowed 200+ irrelevant people who post motivational rubbish 
— Connected with 50 people who actually mattered

As a result, the feed transformed instantly. And that was only the first iteration!

Now my client sees: 
• Technical deep-dives that resonate with her product
• Real thoughts from the leaders in her industry
• Conversations that lead to business

The algorithm isn't broken (at least, most often, haha). 
People are just feeding with the wrong signal.


Yes, this means your follower count will drop at first. 
But what would you rather have:

→ 10K random followers and an avg of 1000 views per post
or 
→ 3K relevant connections and an avg of 3000 of their views? 

And 3K is just the start.

My client went viral. Again :)

For the third time in a row, to be exact.

And that's in hardcore B2B!

With just 3,000 followers, he got:

87,200 views
519 saves
+467 followers

If your sales cycle is six months, virality rarely brings instant deals.

But it did strengthen my client’s positioning and visibility.

And it was not "visibility in general": ~300 of the new followers are senior data scientists, Team Leads, and Heads. 3 professors.  Exactly the audience we targeted with these posts.

(Yes, I counted all 300 manually.)

So:
— Virality in complex B2B is possible.
— We don’t chase it.
— We use it when it happens.

Want the details? Send me a message.

Experience is useless… 

unless you process it correctly.

Here’s what I do to produce high-quality content for my clients:

1. Expand my field of view. 

Old patterns in new industries give me new patterns.

LinkedIn ghostwriters have a huge head start here: we literally get paid to talk to smart people, dive into new topics, and explain them later. (I love this part of my job, yes.)

2. Save interesting ideas. Always.

And, what’s more important, save them where I can actually find them later. I stash things in Google Drive and TG messages for quick notes. If I can send some new ideas to a client immediately, I’ll do it. If I can’t, I’ll set up a reminder for myself.

3. Figure out the usual time when ideas strike, and catch them.

For some, mornings work best. For me, morning usually means thinking of coffee and homicide. My brain’s creativity spikes at lights-out. 

I’m sure it looks ridiculous: I’m half asleep, jump up, grab the phone, type something, lie down. Five minutes later, up again to write. Sometimes I even sketch.

The hardest part is not being lazy and writing it down.


Share your two best idea-generation habits below, let’s build a list!

I’ll be at the NEXT 2026 Summit next week.

The lineup looks great, as with any event Ilia Rabkin is involved in ;) Looking forward to the panels and the networking!

Who else is coming?

#NEXT2026Summit

Keeping your voice while using AI in content is hard. Thanks to Community Sprints for inviting me to discuss this topic in detail during yesterday’s live session.

One of the focuses of the Community Sprints platform is turning virality into a business tool, and they are pretty good at that. My favorite one of their cases is a post that got tens of thousands of views while the author’s profile had barely 300 followers.

The instructors there do practice what they preach: Nikolai Golos gets millions of views each month while having only 35K followers.

Virality for B2C is great.

In my complex B2B niche, I’m more interested in stable growth than virality, as in industries like cyber or biotech, virality can easily go sideways.

But viral or not, both my clients and Community Sprints members agree that authenticity builds way more trust than faceless AI.

Thanks for having me, Alex Beliaev & the team!


P.S. And if you want to try making virality your tool, they are launching the last cohort this year on December 9:

https://lnkd.in/d-yabMH3 

That one’s in Russian, but an English track is on the way.

My new brand design is live. Thanks, THURSDAY!

I’ve been building and selling products and services since ~2009, so I’ve worked with many designers. Most of the time, it went like this:

"Make it decent, fast, and stick to these guidelines. Here’s the money."

In my event-business days, design wasn’t that important. The things that really converted agencies to book our shows were promo videos with real performance clips. Plus clear site copy and word of mouth, of course.

Later, in marketing and expert content, I always had in-house designers.

When I led Yango Ads’ Brand Ambassadors program, our editorial team could always tap into Yango’s full creative power (as long as we got into the queue on time, heh).

Now I run my own ghostwriting business, Linkifyo Agency.

My business → my branding.

Thanks to one community, I met Ksenia Kravis and her branding studio, Thursday. Ksenia is the rare pro who pushed past my "just make it decent" attitude and pulled enough input from me to make it great.

If you’ve been meaning to do your branding but never got around to it, ping Kseniya ;)

Sometimes my favourite blogger's posts resonate too strongly 😂 



I'm fine! Just a bad hair day.

But if you have motivational pictures similar to this one, I'll be delighted to see them. G-d knows I need it now.

taplio

Marianna Inozemtseva's Linkedin Analytics