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Growth Product Manager

Overhood

Overhood specializes in creating custom gear for corporate & charity sectors, offering a range of products from apparel to accessories. All crafted with a commitment to quality and sustainability. 

My focus as CMO includes B2B outreach, leveraging social media marketing to enhance our digital presence, and orchestrating event planning.

Chief Marketing Officer

Inita

Transitioned to a broader role to oversee product marketing efforts across multiple markets, including the USA and Latin America.

• Achieved a Customer Acquisition Cost (CAC) of $0.4 through influencer marketing initiatives
• Conducted thorough product testing and reviewed UX/UI texts to enhance user experience and product appeal
• Work on the implementation of omnichannel marketing and communication strategy to engage users across various touchpoints
• Successfully maneuver between different audience segments

Marketing Lead

Joined Inita at a critical stage of product development, with the primary responsibility of attracting initial users and establishing a robust social media presence.

Key Achievements:
• Strategy Development
• Market Research
• Influencer Partnerships

Achieved over 6+ million outreach within the first month of work, significantly boosting our brand recognition with minimal financial investment.

Social Media Marketing Specialist

Podbor

Podbor is a platform for recruiters to find candidates in IT.

I work on digital marketing for various platforms, including social media and the company blog. I have developed and implemented successful campaigns targeting the Russian market, and have created the most popular educational media about recruitment in the CIS region.

This content is now the leading community in the market, boasting 8.5K followers on Telegram alone, 10K readers of the weekly newsletter, and is still growing.
We also launch at least 2 educational courses for recruiters each year.

I have also hosted 3 offline conferences for IT recruiters in Moscow, each attended by 300 participants. In a team of two, I have held 2 online conferences for over 2k people each. I also conduct regular analysis and reporting on digital marketing performance, providing actionable insights for improvement and optimization.

Digital Marketing Specialist 

National Geographic

I was responsible for the creation and management of content on various social media platforms including Instagram, Twitter, and Yandex.zen. My duties included writing text notes, sourcing authors and photographers, processing and selecting photos, and creating graphics. I also developed advertising concepts for commercial partners and created videos, press tours, and game formats to engage and attract new subscribers. I was passionate about creating content about wildlife and managed special projects with influencers and coordinated cross-promotional placements with partners.

Through my efforts, engagement on Instagram alone increased by over 400%, and we gained 50k new followers organically without spending on ads.

Social Media Marketing Lead

Ornament Health AG

International health-tech startup.

I was responsible for creating text content for social networks (Facebook and Instagram) and leading the design team to create engaging visual content. Through my efforts, the app's social media engagement increased by 300%, and gained 10k new organic followers.

I also played a role in the development of a promotion strategy for the app in Russia and international markets. I demonstrated expertise in influencer marketing, successfully promoting the Ornament app in Russia and the USA, resulting in a 25% increase in app downloads.

Social Media and Paid Social Marketer

Chefmarket.ru

As the Social Media Marketing Lead at Chefmarket, I was responsible for developing and managing the company's social media accounts on Facebook and Instagram. I successfully grew our following to over 200k followers and actively engaged with online communities to promote brand and product awareness. I also assisted with managing the company's presence on various social media platforms and developed a template for effective customer interaction.

In addition to this, I was responsible for email marketing, influence marketing (working with over 20 bloggers per month), giveaways with partners, and coordinating photoshoots.

Head of Content Marketing

Paid Social Campaign Manager

MD Medical Group "Mother and Child"

As a Senior Social Media Manager at MD Medical Group "Mother and Child," I was responsible for managing the company's social media channels with over 200,000 followers. I created visual and text content for Instagram and Facebook, as well as copywriting for 100+ doctors to create easily understandable content for our audience of women aged 25-34. In addition, I managed lead generation and giveaways on our social media channels.

Senior Social Media Manager

ADK Marketing Agency

As a Social Media Manager at ADK, I successfully managed multiple accounts for clients in the jewelry, fashion, and footwear industries. By developing and executing tailored social media strategies, I helped increase brand awareness and engagement, resulting in average:
- 35% increase in followers across platforms within 6 months for all brands I've worked with
- 170% growth in organic engagement rates
- 20% rise in conversions in DMs

In addition to content creation and strategy, I led numerous photoshoots to produce eye-catching visuals. My tenure at ADK helped hone my skills in social media marketing, content creation, and project management, all of which have been valuable for my career growth.

Social Media Manager

Enthusiastic and passionate digital marketer, I thrive in teams with a strong culture and shared values. My approach is rooted in creating authentic brand identities that resonate with target audiences and reflect a company's core values.

Email: gowritemasha@gmail.com
Telegram: @rusyasurkova

🎯 Looking for: full-time, hybrid or remote roles (Social Media Marketing, Employer Branding and Product Marketing)

Fun facts:
• worked in HR-tech for 4 years, would consider HR-branding positions
• degree in felinology, was a professional cat breeder. Weird expertise I'm happy to bring to brands working with pet-owners

🔄 B2B and B2C experience, interested in working with wellness, healthtech, femtech, food & drinks, and tech industries. Diverse experience in product marketing & social media marketing with a strong preference for content marketing.

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