F5, Inc.'s Distributed Cloud division is focused on SaaS security products including bot, fraud, and API security. In my role, I lead Product and Business Operations, maintaining the rhythm of the business. 

Product Operations
- Developed and facilitated cross-functional reviews for all feature and net new offer GTM 
- Instituted analytics' strategy for business, usage, and experiential, and customer journey metrics
- Developed roadmap and documentation frameworks and standards for Product Managers
- Implemented product lifecycle management framework (PDLC) using Aha! 
- Built and mentored team of technical writers responsible for internal and external documentation strategy and execution

Business Operations
- Responsible for quarterly business review planning and execution
- Formulated topline projections, plan, and monitoring for business unit
- Owned P&L for business unit including hiring, OPEX, and COGS

Director of Product Operations

Ridecell

Ridecell's platform is used by OEMs, dealerships, and mobility companies to power their businesses and fleet operations. In my role, I implement proven best practices to align with our mission while optimizing for scale and impact.

Product Operations
- Managed product operations' for team of 20, instituting agile best practices, OKRs, roadmaps remastered, documentation templates and standards, feature prioritization frameworks, analytics, and experimentation
- Owned product team’s tool set selection, usage, and adoption
- Drove new product development (SDLC) process ensuring consistency, reliability, and scalability across teams and functions
- Initiated release management process improvements yielding 25% higher velocity and improved feature quality
- Built and managed portfolio investment strategy optimized to align with KPIs, refined to accelerate product-market fit
- Lead product planning and GTM with profitability, market, competitive, customer value prop, and growth dimensions
- Created Ridecell Labs, an internal incubator, focused on lean experimentation, rapid prototyping, and co-designing with customers, releasing features 40% faster

People Management
- Built a product-centric organizational structure
- Built and mentored technical writing team
- Introduced and instituted mentorship programs to foster knowledge transfer and growth

Director, Product Operations

One Legal

Lead Product Management and Operations initiatives with the goal of optimizing new product development, software development, and agile lifecycle management processes.

Group Product Leader

Business Wire

Oversaw product management activities for the re-platforming of an enterprise CMS leveraged by hundreds of customers. Performing the reorganization of team of twenty developers to function as a platform organization. Reformulating support model, support tools, and support levels. Reworking product packaging and pricing. Built and support roadmap for foreseeable future of the business unit.

Head of Product, HQ Platform

Designed and launched interactive multimedia press releases achieving an average engagement rate of three minutes (versus the 30 second industry average for video).

Created and implemented a contextual ad network distribution for press releases involving 500 daily content pieces with the CTR 4X greater than the .06% industry average.

Designed and implemented first social media monitoring report for press releases using the press release as a trigger for analyzing its impact on social media activity.

Functioned as internal Agile evangelist, on-boarding teams to use Scrum methodology and best practices.

Vice President, Product Development & Integration

Product Manager responsible for ensuring successful integration of new and updated products. Managed internal and external product communications, including webinars, fact sheets, and technical documentation. Oversaw accounts and maintained productive relationships with third-party vendors and consultants. Continuously improved client-facing web interfaces based on user feedback and best practices.

Ran Product Management activities for a Drupal-based platform scaled to include over 300 custom sites built upon the initial framework, with integrations including SMS and email marketing, plug-ins, stock data, and Brightcove video.

Designed and launched our first SEO optimized platform for press releases, called Press Release Builder.

Director of Product Management

Responsible for training of employees and customers on new/existing products and industry trends. Met with stakeholders in all functional departments to gather, document and implement solutions to “client” needs for in-house products. Worked closely with technical staff to ensure effective development and implementation of new products. Developed, implemented, and managed multiple strategic and creative marketing campaigns and acted as primary point-person for campaign management with outside vendors.

Product Development Manager

Analyzed business and user needs to accurately document business requirements formulating best approach to resolving system and software issues. Performed needs analysis and formulated end-user requirements for system and software development. Collaborated with product managers and senior software developers in project feasibility analysis and prioritization.

Business Analyst, Software Development

Developed training resources, traveled to newsrooms to manage operational rollout of proprietary software, system technologies, and procedures to editorial staff of 200+. Collaborated with editors and engineers to formulate user-friendly approaches to software design.

National Operations Trainer

1 You Fitness Apparel

1 You Fitness Apparel was created under the premise that every woman is a natural athlete and deserves to feel empowered, not hindered by her body. As women, we are equally capable, equally inspiring, and equally beautiful, however, the factual truth is that there is only one of each of us and it’s about time we start celebrating our uniqueness! 

1 You Apparel is my way of connecting with women who have found their own way of connecting with fitness on a personal, not superficial, level. I hope that when a woman wears 1 You Fitness Apparel, it draws out the best and brightest aspects of her character and inspires her to sweat out all the “bad stuff.”

Founder

Mod Acrylics

Mod Acrylics Design Store is the the brainchild of two best friends with impeccable taste, an obsession for Acrylic and a savvy budget. We scour the world to discover innovative designs within reach. During our own interior design projects, we were finding that tasteful Acrylic products, at affordable prices, were immensely difficult to find. We launched Mod Acrylics because of this design philosophy: any interior design vision can be executed with access to the right products at the right prices. We are bringing those “right products” and “right prices” to you.

Co-Founder

I am a Director of Product Operations at F5, a global leader in SaaS security products. I have over 20 years of experience in product management, business and product operations, product development, and program management using Agile methodologies and processes. I am also a Certified Scrum Product Owner (CSPO) and a Certified Scrum Master (CSM).

My core competencies include product operations, product lifecycle management (NPD, SDLC, PDLC), annual/quarterly planning and execution, business strategy, and requirements gathering/documentation. I lead and mentor cross-functional teams to deliver the best solutions to customers as rapidly as possible, while maintaining the rhythm of the business. I also implement proven best practices to align with a company's mission while optimizing for scale and impact. My goal is to create value for customers, partners, and stakeholders by solving complex problems with innovative and user-centric products and solutions.

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