Maribel Rivera's Linkedin Analytics

As a senior marketing leader, I help brands and businesses connect with their audiences and achieve growth goals. With extensive experience leading diverse projects and teams, I’ve honed a strategic and creative ability to unlock innovative marketing campaigns and bring ideas to life. Currently, I consult for diverse private clients in technology, education, and recruiting, crafting and leading marketing and operations solutions to small and mid-sized companies. Previously I served as Director of Sales Operations for Fronteo USA Inc., leading transformation initiatives for the sales team. Prior to that I served as the Vice President of Marketing & Operations at The Cowen Group where I was engaged to set and execute strategy to accelerate business growth and performance of the Executive Recruiting and Events divisions. Over my time there, I helped expand the team from 4 to 11, and grow event revenue from $200K to $1.8M annually. I started my career in various administrative support roles, growing quickly into high-level executive support roles, including serving the SVP of Sales and a sales force of 50 at Merrill Corporation as an Executive Assistant. Above all, I am known as a consummate professional always willing to go the extra mile for both my colleagues and clients alike. At the core of my character is a strong work ethic and commitment to people that drives me to invest heavily in developing relationships and unparalleled attention to detail. When I’m not working on initiatives, you can find me ardently involved with the community. Currently, I am an Executive Board member for Life Preservers Project, leading marketing and events for the non-profit organization. Core Competencies: Strategic Planning | Marketing Strategy | Sales Operations | Digital Marketing | Brand Development | Event Management | Communications | Marketing Budget Management | Content Strategy | SEO | Operations | Process Improvement | Compliance | Change Management | Team Leadership