Mistertemp’ group - Franchises Aquila RH, Lynx RH, Vitalis Médical & Mistertemp'

Chief Marketing Officer

ICI CLC - Ici C’est La Californie

With the vision to apply my strategic digital marketing expertise across various sectors, I established ICI CLC - Ici C’est La Californie in 2016. My objective was to help businesses, from sprightly startups to industry leaders, optimize or reimagine their digital marketing strategies using state-of-the-art technology and cutting-edge industry practices.

My diverse client portfolio, which includes medium size company like Terranae and Andrieu Group, as well as industry leaders such as Orange and Wojo, allowed me to utilize my cross-industry knowledge to identify and exploit unique opportunities and devise effective strategies.

Key Accomplishments:

- Digital Transformation & Education: Developed and executed customized digital marketing training modules for diverse teams, leading to an average of + 50% increase in digital proficiency and strategic capabilities across client organizations.

- Strategic Digital Marketing: Led the design of innovative digital marketing strategies, focusing on brand positioning and customer journey development.

- Campaign Development & Optimization: Managed the creation and execution of digital campaigns, handling data on various platforms such as Hubspot, Adobe, Salesforce, and Google Analytics. My data-centric approach and passion for optimization contributed to a significant enhancement in campaign performance and ROI.

Founder & Consultant

BCdiploma | Blockchain Credentials Solutions

At BCdiploma, we are web3 pioneers 🚀 As an accomplished CMO focused on social and environmental impact, I bring an expert perspective to driving the global growth.

What I Do:

🔹 Leadership: Spearhead a best-in-class marketing team, ensuring alignment with the key shareholders to drive growth and contribute to the strategic direction of the business.

🔹 Strategy Development: Craft long-term global marketing and communications strategies, deeply understanding customer needs to act as their voice within the company, and positioning our brand effectively in the competitive landscape.

🔹 Demand Generation: Implement and oversee strategic marketing campaigns across multiple verticals, ensuring the messaging resonates with the audience and aligns with our go-to-market strategy to drive top-line ARR growth.

🔹 Growth Facilitation: Collaborate on corporate strategy to support growth opportunities.

How I Deliver:

✔️ By recruiting, managing, and developing a cross-functional marketing team adept at handling the dynamism of a high-growth SaaS environment.

✔️ Through a solid understanding of ABM processes and the development of marketing strategies tailored to complex products and regulatory landscapes.

✔️ By translating long-term strategies into actionable tactical plans, ensuring that my team is aligned and motivated to exceed our goals.

✔️ With an entrepreneurial mindset, I strive to harness the creativity of our team, structuring ideas into practical applications that drive value.

KLEPIERRE

Klépierre (Simon Property Group / BNP Paribas) a leading player in retail real estate, combining development, rental, property and asset management skills. Its portfolio comprises 70 shopping centers in 12 countries in Europe.

Missions:
- Ensuring the successful deployment and activation of the Klépierre digital platform in Europe
- Optimizing overall digital performance in terms of P&L and operational KPIs
- Accelerating digital transformation of shopping malls and investigating digital innovation potential

- Web: launched in January 2014, Klepierre web platform serves as the core to provide engaging content for each malls to shoppers, tenants (B2B), prospective tenants, advertisers. (e.g.: https://val-d-europe.klepierre.fr)
- Mobile: IOS and Android application developed for each mall (Creteil Soleil, 
Belle Epine, ..) to generate business for retailers and analyse shoppers behaviour in mobility.
- Social media: strategy built upon shopper engagement within Facebook, Twitter, Instagram.
- On site: Inspiration corridor with Digitas Lbi

Perimeter:
France, Italy, Norway, Denmark, Sweden, Netherlands, Spain, Portugal, Germany, Czech Republic, Turkey

Actions:
- Organization of finances and resources
- Managing agencies: digital strategy, innovation, social media and media focused
- Serving as “web and digital experience” evangelist
- Data management

My contribution: 
Creating the digital department from the ground up within the Group, including building the business model and P&L planning. I conducted the digital change management from executive level to local team, ensuring the successful adoption of the Klepierre digital mindset in Europe.

Head of Digital Marketing Europe

Marketing 
- Management of 9 malls marketing managers from strategic to operational level
- Development and implementation of marketing plans and projects
- Management of marketing budget
- Monitor, review and report on all marketing activity and results

Speciality leasing
- Coordination of national tenants deals with regional team
- Preparation of annual income budget
- Preparation of quarterly forecast
Result: 2012, + 20% income increase

Digital
- Implementation of a website master frame serving 12 shopping malls
- Definition of digital traffic and social media KPIs
- First time in Europe: AR animation in cooperation with National Geographic and Appshaker

My contribution:
Federating team of 9 mall marketing managers around the “think global, engage local”: developing a common standard of communication and a media buying platform to optimize budget. Harmonizing speciality leasing processes to improve business generation.

Country Marketing Manager - Hungary

9 M visits/year, 70.000 sqm, part of the (8.5 ha) district rehabilitation project, opened on 2010, October 27th:

Development phase:
- Development of Corvin Plaza brand and positioning
- Launching phase strategy implementation: BtoC and BtoB Ideas Creation 
- Leading quantitative and qualitative market survey 
- Tendering communication and interior design agency and follow up of action plans
- Piloting projects budgets and schedules
- Implementing innovative business solutions: cooperation with Xfactor production (casting, rehearsal, VIP concerts)

From opening: 
- Building yearly strategic communication plan
- Defining the operational strategy and marketing budget follow-up
- Creation of 30 events

My contribution:
Creating an integrated marketing strategy, in synergy with retailers, challenging the management team, delivering unique experience to visitors.

Honors and Awards:
• ICSC solal award 2011 Corvin Plaza launching in Grand opening category
• PRIZMA award 2011 – PR strategy– market introduction category

Corvin Plaza Marketing Manager

- Oversaw valuation and financial performance of 12 shopping centers, ensuring accurate forecasting and reporting to Klepierre Group.

- Managed a 2 figures million € annual rental income portfolio.

- Collaborated closely with the sales team, aligning performance updates with rental income forecasts to optimize sales strategies and revenue.

- Successfully implemented SAP, enhancing operational efficiency, streamlining processes, and improving data management, resulting in increased productivity and cost savings.

Asset Manager

GE Healthcare

GE Healthcare provides services in medical imaging and information technologies all
over the world.

- Follow-up of medical repair parts deliveries and quality of service for the EMEA region 
- Coordinating and communicating shipment delivery with freight forwarders
- Continuous internal communication with managers and transportation teams
- Support warehouse optimization

Logistic coordinator

I believe in harnessing the transformative power of Marketing and Communication to make a profound, positive impact on our society and environment. With a strong foundation in innovation, I thrive in turning ambitious ideas into reality.

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