Google

Boost business and brand growth with Google solutions

Google Ads/ Lead for Retail, Travel & Tourism, FMCG, Automotive, Telecom, Technology

Google Ads / MENA Sales Lead / Industries : Travel & Tourism, Automotive, Technology and FMCG

- Management of a sales/consulting team dedicated to FMCG across the Middle East and North Africa. 
- Building Digital capabilities and digital strategies with leading companies in these industries to assist clients in: building brands online, telling better brand stories online, increasing awareness, driving consideration and generating leads or sales when relevant. 
- Supporting clients and partners to elevate the Digital maturity of their organization (automation, assets, access, attribution, audience, following the BCG framework). 
- Building partnerships with media and creative ecosystem on specific digital projects dedicated to large international clients.
- Hired and trained more than 25 persons in the Dubai MENA office in the past 6 years. Received twice the hiring hero Award.
- Part of the Diversity Equity and Inclusion Leadership council for MENA.
- Cross functional lead for Customer satisfaction in MENA (2018- June 2020). 
- Managed the Google Dubai culture club in charge of the TGIT (weekly office gathering) :  editorial committee (2017-2019)

Industry Head FMCG  Middle East and North Africa

Created the first ever team dedicated to the Automotive industry in Middle East and North Africa. 
Worked with the largest automotive advertisers in MENA on innovative and world class digital strategies tailored to local markets.

Industry Head Automotive, Middle East and North Africa

- Developed the travel vertical in the Gulf region and worked with top leading companies in the travel and tourism industry (Emirates Group, Etihad Airways, Qatar Airways, Jumeirah Group, Abu Dhabi Tourism Authority, etc.). 
- Digital marketing evangelization. 
- Hiring and management of a team dedicated to large advertisers from the travel industry to assist them in implementing best-in-class digital media strategies to drive sales at an efficient cost of sales, drive consideration and increase awareness.

Industry Head Travel, Gulf region

Provided Travel clients and prospects digital solutions for sales & marketing objectives. Managed new and existing business customer relationships to develop Google's business via solid year long partnership.

Industry Manager : Travel Industry

Advertising Business Group

Founding and board member of the Advertising Business Group, registered under the Dubai Chamber of Commerce, launched on Nov 29, 2016.

Advertising Business Group, Treasurer, Board Member

Comité bougainville

Organization aiming to assist entrepreneurs in the Travel industry to develop their business and meet investors, business angels.

Deputy General Secretary

AIR FRANCE

Sales and Marketing for Airfrance.fr  (2008-2010)-  €600mn Rev.
- Developed B2C digital strategy to increase traffic and conversion on airfrance.fr
- Developed white label B2B partnership strategy to drive ancillary revenues
- Enhanced customer experience and increased satisfaction rate- Result: awarded the “Travel d’Or” for best transport site in France in 2010 for the 1st time.

Sales and Marketing Manager- www.airfrance.fr website

Managed international accounts portfolio 
Negotiated contracts with Purchase Managers
Increased AF KL market shares and client loyalty
Negotiated multi-market deals (USA, Italy, Belgium, Swiss & Netherlands)
Created a specific business Policy for a niche market
Developed an agreement to regulate medical transportation on Air France flights

Account Manager

AIR FRANCE KLM

1 year project to find synergies and opportunities for Air France and KLM on digital.
Result : the CEO of Air France KLM made “Digital Acceleration” one of the top 4 OKRs of the company in 2009 and 2010.

Air France KLM E-Commerce project

ISGI

Established company’s positioning and unique value proposition: X4 company revenue.
Defined communication, product, pricing and sales strategy. Hired and trained team.

Business Development Manager in a SMB

Mediacom

Worked on NOKIA, FINDUS, WOLKSWAGEN accounts.

Pinault Printemps Redoute Group- Retail Group

- Created a loyalty program with more than 30 partners 
- Managed the animation in point of sales of three stores + communication around these events (exhibitions, concerts, etc).

Operational Marketing manager for a new chain of stores

I deliver Sales growth (I've done this successfully for 20 years +).

I help people find their unique strength & talent.
I am learning Coaching with the Co-Active Institute.

I actively participate in the UAE ecosystem : founding member &  Board member of the Advertising Business Group.

I invest in seed stage start up and pre IPO tech companies (20+ companies)

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