Viveconactitud

- Coached & mentored +40 clients in professional reinvention, personal branding & social selling
- Managed the sales funnel from content acquisition strategies to the conversion, providing customer service and translating feedback into growth tactics for continuous improvement

Growth Marketing Manager & Startup Coach

Nova Talent

- Nova Mentoring Program: 3 month program coaching young leaders to achieve career and business alignment.
- Nova is the main global talent network that connects the top 1% professionals with the highest potential.

Coach & Member

Rocket Digital

- Creation and implementation of the digital branding & performance strategy for +25 clients including Search, Social, Content, SEO, Analytics, CRO, Design, Tech, Marketplaces, Programmatic, etc.
- Client management from translating their needs into an enhancing mediaplan to recommending solutions and trends, increasing annual revenue by 30%
- Coordination of a team of 4-6 people including campaign concept proposal, workflow organization, results reporting and detection and resolution of blocking issues
- Identification of business insights and upselling/cross-selling opportunities, making €500K annually and more than 20% of the total business revenue
Accounts: Festina, Svenson, Aura Seguros, Morrison, Moventia, Maystar, Pangea etc.

Growth Marketing Strategist

Grávita

- Developed brand´s audit, guidelines and platform (insight, territories, narrative, values, personality & value proposition) and digital strategy (narrative, tone, channels, content) optimizing its performance and competitiveness
- Managed 2 strategic accounts and coordinated internal implementation achieving project deliveries (quality, cost and timing) and improved communication flow with clients & creative team
- Analyzed and researched +100 sources on competition, best practices, industry trends, consumer behavior and social listening obtaining actionable insights
Accounts: Willis Towers Watson & Pladur

Digital Marketing & Branding Strategist

BMC Strategic Innovation

- Led +10 corporate branding & communication projects developing and implementing customized brand architectures, branding & digital strategies, naming & visual identity, core creative ideas and product portfolio that resulted in high-impact business actions
- Managed top-tier regional accounts from the brief translation into an innovative work proposal to deliveries presentation & workshop facilitation, increasing new business by USD$250K
- Implemented projects assessing, deciding and reporting on time, cost, quality, priorities, incidents, risks and impact and coordinating a 4-6 people multidisciplinary team per project
- Conducted qualitative and quantitative market research studies and elaborated trends and communication analysis, as well as created fresh territories and recommendation ideas as key inputs for project success
Accounts: BBVA, Nike, Natura, Nestlé & Coca-Cola

Marketing & Branding Strategist LATAM

Logan

- Created and implemented the brand strategy including 360° online/offline marketing activities with an annual budget of USD1.5MM regionally resulting in 73% revenue growth 
- Developed +75 social media, email marketing and PR campaigns, including topic research, content drafting and creative asset design in coordination with press agency and design team increasing website visits by 17%
- Translated client’s digital needs into +15 new mobile products in Rich Media, Video and Display and +50 personalized industry audiences consolidating the brand’s expertise and innovation 
- Led the creation of marketing and sales materials (mediakit, videos, whitepapers & specs) and SEO optimized website design building a clear value proposition with a high positive client response
- Designed, tracked and optimized performance campaigns on Google & Facebook Ads and Analytics and co-managed CRM database on Pipedrive with sales team resulting in +50 new leads
- Sponsored key mobile events regionally with stand and merchandising production and managed strategic commercial partnerships with Telefonica and Inmobi which brought in USD100K
- Won FOMLA and MMA awards for developing the first incremental CRM 100% mobile campaign for Citroën achieving +7.000 valid leads, 13.5% conversion rate, 90% video full view rate and 16% CTR

Digital Marketing Manager LATAM

Prilov

- Managed the e-commerce platform from the user onboarding to the conversion, provided customer service and implemented acquisition and loyalty strategies that resulted in +100 active users and +2.000 pieces of clothing uploaded
- Created, tracked and optimized paid media campaigns in Google & Facebook and translated KPIs and insights into growth tactics improving ROI in 10% 
- Developed a content strategy on Social, Email, Blog, PR & Influencers that led to achieving +8.000 Instagram followers in the first 3 months

Digital Marketing Manager

Puig

- Led and implemented the omnichannel communication plan for +25 brand launches and campaigns with an annual budget of USD1MM including media (TV, Print, Digital, Outdoor, In-Store), PR & Events
- Monitored sales, pricing, purchasing & forecast, carried out market research analysis and executed promotional actions improving 3x sell-in and sell-out stock rotation

Marketing Specialist

Hermès

-	Reported on retail performance on new and best-selling items and identified delivery/stock issues for sales optimization
-	Analyzed permanent stock items for MRTW and Jewelry identifying best practices and providing product mix recommendations to stores
-	Assisted in price positioning and market competitor studies

Global Marketing Analyst

Coty Inc.

- Coordinated, monitored and reported on launch performance for top management developing an easy & quick format to present results  
- Analyzed market share, competition and distribution online/offline network monitoring regular business and identifying expansion opportunities
- Executed product life cycle management identifying product’s launch best practices and providing recommendations on improvement axes for future innovations

Dynamic business professional with 10+ years of experience in Digital Marketing and Project Management. I have managed an international client portfolio building trusted relationships by identifying business opportunities and translating them into marketing strategies and digital experiences that drive growth, while prioritizing challenges and stakeholders in a cost-effective and timely manner. Being curious and proactive, with experience in several roles and industries, I am a real team player with strong interpersonal and analytical skills to make things happen. Bilingual in English and professional knowledge in French.

Technical Tools: Google Ads & Analytics, Facebook Ads & Insights, SemRush, Brandwatch, Slack, Mailchimp, Asana/Notion, Trello, Zapier, WebinarJam, SAP, Microsoft Office, Tableau, Salesforce, Hubspot, Pipedrive & Canva 

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