MCL Marketing

My expertise lies in bringing sustainable products and services to market by overseeing the entire process from strategy to implementation.

- Are you eager to explore opportunities and maximize their value?
- Do you want to enter a new market segment but need to refine your proposition?
- Do you desire a more focused brand promise?
- Are you launching a new offering that requires attention and improvement?
- Do you want to build an effective marketing organization?

Call me at +31 (0)6 54 21 43 15. I am excited to meet you and your team and discover how I can create value for your business!

Interim Marketing Professional

Mission Command

Marketing Consultant

propositie manager a.i.
1. Projectleider vernieuwing lidmaatschapsmodel
2. CNV academie: organisatie ontwikkeling, propositie ontwerp, business plan, commercieel coaching
3. Marktstrategie werkende vrouwen in de overgang
3. Business strategy, rebranding and proposition development and market introduction of training Academie of the trade union

Propositiemanager

BEO Trekwerk

Merkstrategie
Positionering
Implementatie: website project, beurs, content

Marketing coaching

Ventolines

Project positionering
Implementatie merk strategie (online en offline)
Arbeidsmarkt communicatie
Interne communicatie

Marketing & Communicatie Manager a.i.

Sunbeam BV

Klant analyse
Positionering
Customer journey

Marketing Consultant a.i

CooperVision

MT lid; budget verantwoordelijk
Aansturen van diverse maketing disciplines (intern en aan bureaukant)
Product lancering nieuwe categorie
Markt introductie service concept inclusief klant academie
Implementatie customer marketing

Marketing Manager Benelux

Re-organisatie en opbouw marketing afdeling
marktintroductie nieuwe categorie

Marketing Manager D-A-CH a.i.

Stork Technical Services

Increase sales volume through measuring market performance, defining improvement, identify market expansion opportunities, develop value propositions and the go-to-market strategy & development of all marketing communication materials, increase and improve online- and offline visibility globally for the Power market.

Marketing Manager Power

Ecostream International bv

Responsible for international marketing strategy and implementation, brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy.
Strategic Consulting, including business plan & sales strategy development. Part of the international Management Team.

Marketing Manager

Econcern

Building up a marketing department: marketing strategy, marketing planning, marketing communication and services, Member of the MT. Since 01/01/2004 responsible for marketing of Econcern at the key establishment Germany.

Driven marketer for companies in growth and transition. 

I prefer to work for companies and people who love change. Who not only want good ideas but also really want to implement them. 

In recent years I have achieved results for:
* CNV in the transition to a modern trade union 
* Several companies in the energy sector to accelerate the energy transition.
* A training and consultancy firm for opening up a new market 
* Supervising the director of an SME company with the design and implementation of the marketing and sales process.

My clients characterize me as a skilled marketeer, opportunity giver, bringer and igniter of change. As an intuitive thinker and knowledge sponge, I quickly see connections and patterns. To be sure, that provides fresh perspective and perspective. And because I am an idea fountain, a solution comes. Even in implementation. Always. 

#strategic marketing #brand management #value proposition development #market introduction, #content marketing #demand generation #hands on

Does this appeal to you, let's get acquainted. +31 (0)6 54 21 43 15 or send an e-mail: marijke@mcl-marketing.nl

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