Most businesses are leaking profit and they don’t even know it

After performing over 400 audits of businesses and running three of my own, here’s the truth:
❌ Most owners wildly underestimate their profit potential
❌ They think more sales will magically fix things. (Spoiler: it won't!)

I'm Marika - a CPA, 3X business owner/CEO, Certified Fraud Examiner and ex-auditor turned Profit Strategist. I've lived both sides of biz and have learned firsthand how to turn financial headaches into profit! 

MY EDGE
Auditor’s Eye + Owner’s Mind – I find and help plug overhead leaks, hidden costs, and
missed margins quickly and I truly understand the day-to-day pressures of running a business

Judgment-Free Profit Strategies – Forget the blame game. Instead, we focus on creating a powerful, profitable path forward

Real, Tangible Wins – From renegotiating supplier contracts to fixing pricing, I’m here for real results you can actually see in your bottom line - fast

HOW I HELP 

1.	Complimentary Judgment-Free Profit Leak Audit – In 30 minutes, we will uncover at least 2 ways to boost your bottom line. No risk, no fluff

2.	Paid Deep-Dive – Want more insight after the audit? Book a Bottom Line Brainstorm or Financial Wellness Evaluation. The fee gets credited if you join the Signature Program

3.	Profitability Accelerator – My 6-month coaching program for owners, founders and CEOs who want serious, sustainable profit growth

WHAT CLIENTS SAY

“Marika is one of the most professional and personal advisors I have worked with. She is relentless in her effort to learn and improve your organization's bottom line. I cannot recommend her expertise and services enough." – John H., Controller

“Marika is awesome to work with - she is detailed, thorough, and extremely knowledgeable.” – Kaylin T.

“Her kindness, professionalism, and patience will put you at ease. Highly recommend.” – C.C.

Ready to Stop Guessing and Start Growing?

👉 Book Your Free Profit Leak Audit

Let’s break down your biggest financial headaches and find real profit

No guilt. No stress. Just Clarity, Profit, and Peace of Mind

Ever hired "help"... only to end up managing them?

That was me last week 

I brought in a vendor to free up time on a crucial project 

Instead, I lost more of it

Within 48 hours, I found myself:
• Without the promised deliverables
• Chasing updates
• Repeating the same answers twice (or more!)
• And eventually mapping out the entire project myself

This wasn’t support
This was noise

And here’s the Profit Truth 𝘐 𝘩𝘢𝘥 𝘵𝘰 𝘳𝘦𝘭𝘦𝘢𝘳𝘯:
Support isn’t about outsourcing tasks
It’s about outsourcing the mental load that comes with them

A real partner:
• Brings order, not drain on you 
• Frees your time before they improve your output
• Adds capacity, not chaos

If you're the one leading, fixing, deciding, managing?
You didn’t hire a partner
You hired another project

Next time you bring in support, don’t just ask what they will do
Ask what they’ll take off your mental & physical plate

If the answer isn’t crystal clear?
You already know the Profit Truth 

Because the right support should feel like momentum 
Not more management

Marika Ponton CPA, CFE💰📈

The Judgment-Free Profitability Coach • CPA, 400+ Audits • 3X Business Owner • 2X Exits → Transform your business with a Profit Mindset

Copenhagen came up - one of my favorite places to slow down

There is magic in the pace. You feel it the moment you arrive

Twenty minutes later, we were deep in trust territory - no pitch required

I met an interesting CEO at a networking event
We skipped business models and swapped European food stories

That conversation built more trust than any sales script - and set the tone for a lasting relationship

And when we did talk business?
It felt mutual. Effortless. Real

The Profit Truth:
Shared passions cut through the noise
They bypass the small talk and land you in the trust zone

Next time, skip the pitch
Ask what lights them up (mine will always be traveling the world 🌍)
Then really listen

Your turn:
What’s the most unexpected topic that led to a real connection or opportunity?

Sometimes the most valuable thing I can give you isn’t a number

It’s belief 🌟 

Belief that you can figure anything out 
Belief that your ideas aren’t too messy
Belief that you’re not behind - you’re just buried under noise and doubt

People tell me all the time:
⭐  “I feel so motivated after talking to you.”
⭐  “I didn’t think I had that in me until you said it.”
⭐  “I actually believe I can figure this out now.”

That’s not random
That’s the shift

Because I don’t just audit your business financials
I audit the way your see yourself!

I see through the fog and reflect back what’s possible
Not just in your numbers
But in YOU

And when you start to believe what I see?

You stop second-guessing
You make decisions faster
You lead like the owner you were always meant to be

Most people don’t need a full overhaul
They need someone who sees the truth, without the drama
That’s what I bring.
Belief first. Then Profit 💙

What Profitability really means (and why you’re probably defining it wrong)....

Profitability isn’t just a number on a spreadsheet
It’s not just margins. Or leftover cash
And it’s definitely not “whatever is left after everyone else gets paid”

Real profitability is Power

It’s the power to:
• Make decisions from strategy, not survival
• Hire with confidence, not pressure
• Say no to clients who drain you, and yes to what aligns

It’s walking into Monday without that tight knot in your chest
It’s knowing your business supports you - not the other way around

The Profit Truth:
Profitability isn’t just the goal
It’s the result of clarity, alignment, and meaningful financial ownership

When your numbers reflect your values
Your business becomes more than profitable 
It becomes sustainable, scalable, and deeply yours

If this version of profitability sounds like relief 
It’s because it is

It starts with knowing your numbers
Ready when you are 💙

Anyone can start a business...

Keeping it alive and thriving?
That takes grit
And resourcefulness
The kind you have to dig down deep for 

I know, because I’ve been through it multiple times
Seasons where nothing clicked
Where the motivation faded
Where every solution led to a new problem

But here’s what I learned:
• You don’t need to have it all figured out 
• You don’t need to feel fearless
• You just need to stay in motion - especially when it’s hard

That’s what small business really takes:
💪 Grit to keep going when no one’s cheering
🌟 Resourcefulness to keep solving when nothing goes to plan (and that will happen time and time again!)

If you’re still showing up...
Still trying...
Still in it...

You’re not behind
You’re becoming exactly who you need to be

This isn’t about hustle
It’s about heart

And that’s not just encouragement
That’s the Profit Truth 

If you’re still building and want support that respects how far you’ve come
You know where to find me 💙

The advice that feels safe won't always move you forward

It’s the unexpected question that often shifts everything

The people who help you grow the most?
They’re often not in your field or industry

They make decisions differently
They notice things you’ve stopped seeing
And that’s what makes them valuable

It’s natural to connect with people who think like you
It feels easy. Comfortable 

But real shifts?

They usually come from the people who stretch you

The question that lingers in your mind days later
The comment that makes you stop mid-thought
The moment something stuck finally clicks into place

The Profit Truth:
One honest perspective can shape your next ten choices
And clarity like that doesn’t just help - it compounds

I’ve seen it in my work with founders - and in myself!
Momentum often begins with one conversation that catches you off guard.

This week, ask yourself:
Who helped you see something differently lately?

Make more space for those voices
That’s where your next move begins

The words you use are either fueling momentum - or killing profit

Here’s how one simple reframe unlocked action (and protected margin)

She’d been dodging a vendor call for weeks
“I need to deal with it, but I hate confrontation,” she finally admitted

Meanwhile, I’m thinking:
Just call. Sort it. Move forward

Same issue
Two different stories
One created clarity
The other stalled momentum

She saw a confrontation
I saw a conversation

That one word changed everything
“Confrontation” feels like conflict
Heavy. Personal. Risky.

“Conversation” feels neutral
Professional. Expected. Just part of the job

That internal stall?
It can cost you weeks of progress and thousands in wasted opportunity

The Profit Truth:
The words you choose don’t just describe your reality 
They shape it

Other ways to say:
“I can’t afford it” → “How can I make it work?”
“This client is difficult” → “This client has unique needs.”
“I’m behind” → “I’m prioritizing what matters most.”

Different language
Different lens
Different outcomes

So this week, ask yourself:
What situation are you labeling in a way that makes it heavier than it needs to be?

And what shift would be worth it to reframe?

taplio

Marika Ponton CPA, CFE💰📈's Linkedin Analytics