Third Comma

Marilyn Gil Marketing is an asset of Third Comma LLC, a management and strategy consulting firm with an emphasis on marketing, brand, channel and portfolio management.

Create and build CX Email Marketing campaigns that improve the customer journey to grow sales, increase brand awareness and build life-long relationships with customers.  Write, design, and assemble A/B split tests for email campaigns to both customers and prospects. Build and set up of marketing automations. Manage and direct omnichannel digital marketing campaigns. Create and test landing pages. Website optimization for SEO improvement. Audit and revamp social media channels. 

• Client: SmartLife - World-renowned health expert and motivational speaker, Chalene Johnson, is focused on helping others live a healthier, more simplified life with a variety of personal and business development programs. 
- Write, design, and build various email marketing funnels ultimately deepening relationship with customers and converting prospects. 
- Create and build specialized landing pages increasing leads to grow email list. 

• Client: Activbody - First-of-its-kind, wireless-enabled, isometric-based strength training device
- Launched rebrand of company including its website, packaging and corporate identity. 
- Grew customer lead list by 187% and developed sales funnel with a conversion rate of 9%. 
- Launched social media channels and managed influencer programs.

• Client: Peerstream (formerly Snap-Interactive) - Pioneering live multimedia communication solutions
- Revived blog in order to improve website SEO and ranking.
- Email split testing in both English and Spanish resulting in 10% conversion month over month.
- Overhauled social media strategy.

Marilyn Gil Marketing

magicJack

magicJack (NASDAQ: CALL) is a pioneer in Voice over IP (VoIP) technology and a leading cloud communications company.

Lead cross-functional teams as part of the Go-To-Market process. Manage digital agency with SEO, SEM, email, and social media efforts. Manage sports sponsorships and tradeshows. Executed company’s complete visual rebrand (e.g., product, packaging, collateral, displays, and website). Released two new VoIP calling devices and set forth an app monetization strategy. Directed design and build of Amazon storefront.
•	Deployed an acquisition-focused website which exceeded online sales conversion targets by 37% and increased site traffic by 101%. 
•	Increased followers on YouTube +922%, Twitter +334%, Facebook +217%, Pinterest +77%, and LinkedIn +49%. 
•	Developed interactive content for use on social media platforms, resulting in an 84% increase in positive sentiment and 30% increase in engagement on Facebook.
•	Created and tested social ads which increased website traffic and resulted in a campaign that increased average session duration by 144%.

Sr. Director, Marketing

Experian

Experian (LSE: EXPN) is a global leader in providing information, analytical tools, and marketing services to organizations and consumers.

Planned and implemented marketing campaign projects from concept to execution while monitoring status and communicating with executive management. Coordinated and negotiated timelines and pricing with both in-house and third party designers, advertising agencies, and printers. Scheduled and managed projects to ensure they were completed on time, within budget, and met the objectives set. 
•	Launched project tracking and organizing software, enhancing intra/interdepartmental communication and transparency to project status. 
•	Selected to be part of the “Masters Award” committee: marketed the program for nominations, organized submissions, and designed and produced the awards. 
•	Recipient of the “Fire Fighting Award” which recognizes quick thinking and creative problem solving, and the “Growth Award” distinguishing those that are constantly learning and sharing said knowledge.

Marketing Project Manager

Rover/Clearwire

Rover/Clearwire (NYSE: CLWR) was the nation’s first pay-as-you-go unlimited 4G wireless Internet service.  

Member of the brand and product launch team. Directed Go-To-Market projects including collateral and display development, channel distribution, product packaging and inbox materials, dealer portal and website development, events, Spanish translations, and management of creative vendors.  
•	Developed marketing collateral for all sales channels, helping to exceed sales targets by 47%.
•	Executed lead generating programs at Rover sponsored events, resulting in converting 34% of event attendees to sales leads. 
•	Communicated technology-based verbiage into consumer friendly terms reducing calls into Customer Care by 8%.

Consultant - Marketing

Word & Brown

Word & Brown is a leader in developing and distributing health benefit plan models and solutions to licensed brokers. 

Established marketing direction and executed comprehensive marketing campaigns. Measured, evaluated, and reported performance of all campaigns and incorporated learnings into future projects. Developed a talent management program focused on talent acquisition, development, and retention. 
•	Created “broker life-cycle” to maximize campaign targets resulting in 12% increase in ROI. 
•	Exceeded 2008 and 2009 customer database targets by 9% and 5% respectively. 
•	Hand-selected by senior management to participate in Lean Six Sigma.

Marketing Manager

Countrywide

Countrywide/Bank of America  (NYSE: BAC) is a financial services company offering home loans, mortgage banking, and insurance services.  

Developed strategic marketing plans for mortgage and homeowner’s insurance, home warranty, and identity protection. Launched programs into market, presented campaign results, and directed design layout and brand messaging. Served as the marketing department’s representative during senior management meetings.  
•	Implemented project management software allowing for greater team collaboration thereby increasing on-time delivery rates. 
•	Achieved a 43% take rate on direct mail campaign for “Protection Against Identity Theft.”
•	Direct mail split tests resulted in 7% cost savings overall.

Contiki Holidays

The worldwide leader in vacations for 18-35 year olds with over 190 itineraries throughout 40 countries.

Communicated with international regional marketing managers to develop regional specific campaigns targeting the 18-35 year old market in each respective region.  Launched customer acquisition, retention and reward programs.  Directed redesign and provided content and copy for each of the seven company international bi-monthly e-newsletters.  Formed strategic partnerships with other key brands to develop and execute on and offline marketing campaigns.  Composed and distributed reports on marketing campaign trends and provided recommendations to increase effectiveness of programs.  Assisted in company’s creative brand direction.

Consultant - Global Marketing Manager

Amp'd Mobile

The first fully integrated mobile phone network offering all inclusive entertainment services for the youth market. 

Managed marketing and advertising agencies. Developed and implemented off and online marketing strategies to establish brand awareness, market presence and demand. Created off and online promotional events, sweepstakes, and promotional offers. Responsible for preparation and finalization of both online copy and content design layout. Established e-commerce direction and built online blueprint. Provided support to technical and business managers in the launch of next generation mobile applications.

Consultant - Marketing Manager

Boost Mobile

Boost Mobile / Sprint (NYSE: S) is a prepaid wireless provider focused on distributing branded communications products to the youth market.  

Implemented off and online marketing strategies to establish brand awareness, market presence, and ultimately brand strength, longevity, and demand.  Created monthly website usage and demographic reports to maximize targeted campaigns.  
•	Launched campaigns from concept that contributed to a 35% sales growth month over month. 
•	Managed and developed e-commerce site achieving 107% of e-commerce sales targets from 2002 through 2004. 
•	Assisted in the development and recording of the Interactive Voice Response system.

Interactive Marketing Manager

The Email Unicorn 🦄| Make money with Email (while you sleep) | Decade of CX Email Marketing 🌱 | DM me for your email audit

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It's the ultimate checklist of everything you need to create successful email campaigns every time. Includes tips and insights no one has ever told you!

🙋🏽‍♀️ ABOUT ME > Hi, I'm Marilyn! I’m a multi-passionate marketer, but my specialty is the email journey. I’ve worked with both established Fortune 500 companies and private entrepreneurial start-ups. After working in corporate America for 15+ years, I wanted to bring everything I’ve learned throughout my marketing career to help entrepreneurs make their mark! 

✨ With Customer Experience (CX) Email Marketing, you reach the right person, with the right message at the right moment. I help entrepreneurs, businesses, coaches, and influencers build one-of-a-kind email marketing campaigns. By creating emails that improve the customer journey, you’ll grow sales, increase brand awareness and build life-long relationships with your customers.

💌 CONTACT > I’d love to hear from you! For custom proposals, service inquiries, podcast interviews, or other business requests you can message me here on LinkedIn or send an email to marilyn.marketer@gmail.com or at http://marilyngil.com/contact/ 

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