Marina Seredkina's Linkedin Analytics

A purposeful and result-driven brand manager with 15 years of full-cycle brand & project management experience in B2C, B2B & D2C within consumer goods, hospitality, pharma, and professional services industries. Proven expertise in crafting brand strategies to successfully launch, grow, and reposition top global brands, coupled with a track record of developing award-winning launch campaigns. Focus on brand management, new product launches, brand identity, market analysis, consumer insights, creative assets, digital marketing, e-com, partnership, events & retail. Proficient in managing the expanded marketing mix, including price, positioning, and portfolio management for brands featuring over 50 SKUs. Ownership of brand profitability and brand budgeting. Consistently achieved planned KPIs, delivered and maintained brand leadership positions in challenging markets. Effie Marketing Effectiveness Award winner.