ROOMZ Marketing

Welcome to Roomz Marketing, your go-to partner for SaaS marketing and business consulting. We specialize in delivering tailored, data-driven marketing and go-to-market strategies that empower SaaS companies to grow in a competitive landscape.

Expertise:
- Market Analysis & Insights
- Competitive Landscape Assessment
- Product Research & Development
- Go-to-Market Strategy
- Positioning
- Target Audience & ICP
- Messaging
- Marketing Strategy
- Customer Acquisition
- Customer Retention

Founder & CMO

ClickGUARD

- Conducted comprehensive competitor research, including product audits, sales pipeline reviews, acquisition and retention strategies, audience analysis, performance marketing audits, advertising evaluations, and product positioning and messaging analysis.
- Developed a detailed SWOT analysis.
- Created a pricing strategy.
- Redesigned the repositioning and rebranding strategy.
- Developed a new positioning strategy, including messaging and unique selling propositions (USPs).
- Conducted acquisition, retention, and growth data analysis.
- Identified key focus areas for 2024 and 2025.
- Crafted a new marketing strategy and actionable plan with a detailed roadmap, timeline, KPIs, and budget.
- Hired a Head of Marketing, which included creating the job posting, conducting interviews, developing case studies for assessment, and evaluating candidates.
- Built a customer experience and product marketing plan.
- Contributed to sales strategy development, including sales rep training, SOP creation, sales call quality monitoring, script development, product and competitor knowledge base creation, sales deck preparation, and case study development.
- Designed go-to-market strategies for new product releases, incorporating competitor analysis, current customer insights collection, data analysis, and comprehensive go-to-market planning.

Marketing and Brand Strategy Consultant

BlinkPayroll

•	Conducted market and competitor analysis
	•	Developed a go-to-market strategy
	•	Collaborated with a data engineer to build performance dashboards in Looker Studio, tracking customer profiles, acquisition, and retention results
	•	Recruited leaders for key acquisition channels
	•	Oversaw video-based cold email outreach efforts
	•	Managed paid advertising on Google
	•	Directed affiliate marketing and partnership initiatives
	•	Reported on data and performance metrics using GA4 and Hotjar 
	•	Trained onboarding specialists and established a customer onboarding process
	•	Supervised all content marketing efforts, including website updates, landing pages, email campaigns, social media, and ad copy
	•	Led a customer experience workshop to align organizational understanding of customer needs and pain points, developing initiatives to address experience gaps at each stage of the customer journey

Customer Acquisiton Lead

Canadian Classroom

•	Managed paid advertising on Meta platforms
	•	Oversaw the entire product portfolio, creating targeted campaigns for slow movers, best sellers, and new product launches
	•	Developed newsletters and email nurturing flows
	•	Led influencer marketing initiatives, securing product reviews and placements on YouTube
	•	Managed B2B sales outreach, coordinating with the support team to connect with schools and educational institutions
	•	Directed LinkedIn outreach to offer free product samples and gather reviews
	•	Coordinated digital PR for new product launches, including press releases and guest posts
	•	Supervised content marketing efforts
	•	Tracked and reported on analytics and performance metrics

Digital Marketing Manager

RENDEZ-VOUS

•	Led and oversaw the following departments in Russia, managing a team of 100+ employees across:
- CRM (including email marketing, SMS, push notifications, and pop-ups) for a 5M customer database
- Customer Experience (CX)
- Digital PR and ORM (Online Reputation Management)
- Call Center
- Sentiment Management
•	Directed the end-to-end business expansion project into the Cypriot market, ensuring smooth market entry and alignment with regional strategies.
•	Managed outbound marketing efforts for the flagship store in France, driving brand awareness and customer engagement through a marketing agency located in France.
•	Performed detailed manual analysis of 5 million current customers following migration to a new CRM and data loss. Identified problematic segments with high churn, particularly those with high historical LTV but low current revenue. Led churn management and abandonment recovery projects to reduce churn, and organized surveys to better understand churn reasons. Designed targeted projects to meet customer needs, including new brand launches, pricing positioning, enhanced services, and a delightful customer experience.
•	Designed and executed customer acquisition and retention-focused commercial programs, culminating in the successful launch of a new loyalty program management system.
•	Restructured the internal teams responsible for customer experience, hired, fired, promoted to enhance motivation, and elevate service standards.
•	Oversaw ongoing monthly and quarterly performance, sales, and portfolio reporting to track progress against the marketing strategy and adjust tactics as needed for continuous improvement.
•	Deployed Zendesk Ticketing System for Call Center, entailing technical setup, business process development, staff training, and feedback collection

Deputy Director of Marketing, Russia, France, Cyprus 

Philip Morris International

• Conducted customer insights, market research, and database analysis to drive informed decision-making
• Mapped and led the whole consumer journey
• Developed and executed customer acquisition and retention strategies spanning the entire consumer journey, ensuring cohesive and impactful engagement
• Utilized CRM and Analytics tools to extract valuable insights, prepare reporting fostering data-driven strategies
• Oversaw email marketing, messenger, and SMS campaigns, building cascade communication, measures results for optimization
• Designed and executed customer referral and loyalty programs, nurturing brand advocacy and strengthening customer relationships
• Led all new product and limited edition launches from business case preparation and pricing model calculation to marketing and communication campaigns 
• Monitored and managed business metrics across consumer journey, including awareness index, CSAT, NPS, CES etc

Senior Customer Experience (CX) Executive, IQOS

• Designed a comprehensive 1-year customer retention strategy
• Leveraged CRM and customer database segmentation to enable targeted, segment-based communication
• Successfully developed and launched the "IQOS Club" customer loyalty program
• Launched service quality monitoring initiatives, including the "Mystery Shopper" program and the development of digital tools such as QR codes and automated email flows for customer feedback collection
• Pioneered motivational and career development initiatives, along with a remuneration system, to integrate a "service" component into field employees' daily responsibilities
• Measured brand NPS and CSAT, utilizing insights to design impactful commercial programs addressing customer experience gaps
• Oversaw the full customer experience across offline and online channels, spanning from retail spots to e-commerce
• Created playbooks for retail sales reps and sales coaches, enabling them to effectively communicate the value of the product, align messaging, leverage sales tactics to increase conversions, and maintain top-tier service standards
• Created a sentiment management program to address detractors and sentiment cases, not only resolving their issues but also delighting them with exceptional care, turning negative experiences into brand advocates

Customer Experience (CX) Executive, IQOS

• Led product development and successful market launch of IQOS, HEETS, and accessories, overseeing the entire lifecycle from concept to market entry, ensuring seamless integration across all platforms
• Created a comprehensive educational platform and channels to educate consumers about the new product category, ensuring clear communication and understanding of this innovative product, which was a global first
• Directed the conceptualization and construction of retail spaces, including boutiques and pop-up shops, working closely with designers, architects, and contractors to bring the brand experience to life
• Strategically built omnichannel brand equity, seamlessly integrating both online and offline channels to ensure a cohesive and consistent brand presence
• Designed and launched commercial projects, including large-scale events, 1-to-1 communication strategies, and HORECA branding, fostering direct engagement with key audiences
• Managed product portfolio, including overseeing stock management, coordinating new product launches, and monitoring product lifecycle, ensuring that products stayed relevant and aligned with market demand
• Developed and executed 1-3 year brand strategy and product portfolio strategy, aligning product offerings with customer needs, market trends, and long-term business objectives
• Led and managed new product launches and limited-edition releases, ensuring strategic positioning in the market, robust communication strategies, and effective execution to drive impact
• Spearheaded omnichannel brand campaigns across the country, managing touchpoints such as retail, events, HORECA branding, and 1-2-1 communications 
• Organized and executed exclusive private events for loyal customers ensuring personalized engagement and brand loyalty
• Analyzed customer and sales data, using insights to refine marketing strategies

Brand and Product Manager, IQOS

• Developed and implemented a 1-3 year brand strategy plan for Marlboro, aligning long-term growth goals with market trends to drive both premium brand perception and increasing market share across multiple channels.
• Managed the Marlboro portfolio, leveraging data analysis and consumer insights to strategically evaluate SKU performance, discontinuing underperforming products, and introducing new offerings to maintain a premium positioning.
• Led product lifecycle management, overseeing product redesigns, new feature releases, packaging innovations, and exclusive limited edition series that reinforced the brand’s premium image while increasing consumer demand.
• Implemented a comprehensive product portfolio strategy, continuously evaluating product performance, sales data, and market trends to ensure brand consistency and the introduction of high-quality products that resonate with the target market.
• Spearheaded omnichannel marketing campaigns, driving visibility and engagement across retail, events, and digital platforms, reinforcing Marlboro’s premium positioning and ensuring a seamless experience that aligns with customer expectations.
• Organized and managed exclusive events, offering unique brand experiences that engaged key customers and strengthened Marlboro's premium brand perception, ensuring consistent, high-quality touchpoints with loyal consumers.
• Collaborated cross-functionally to optimize brand strategies and marketing execution, ensuring consistent messaging and an integrated approach that enhanced brand equity, customer loyalty, and market share growth.

Brand and Product Manager, Marlboro, Parliament

HIRECLOUT

- Organic Channel Development
Led the development and optimization of organic marketing channels to drive sustainable traffic and brand visibility.
- SEO Leadership
Spearheaded SEO strategies, including on-page and off-page optimization, keyword research, content development, and technical SEO to improve search rankings and organic reach.
- Content Marketing Management
Oversaw content marketing efforts, ensuring alignment with overall brand strategy, and managed the creation and distribution of high-quality, engaging content across multiple platforms.
- Blog Articles & Guest Posting
Managed the end-to-end process of blog article creation, guest posting outreach, and content partnerships to enhance brand authority, reach, and SEO rankings.
- Digital PR
Directed digital PR initiatives, working closely with media outlets, influencers, and industry partners to increase brand exposure and build positive online reputation.

Marketing Team Lead

SOCIETE D EXPLOITATION DU PALAIS NIKAIA

Marketing and Communications

Hi, I’m Marina, a Marketing Strategist with 10 years of professional experience. I began my career at a Fortune 500 company, launched and worked with international brands like Marlboro, IQOS, Hard Rock Cafe, and Cirque du Soleil. I have successfully led marketing, customer acquisition, customer retention (CRM), and customer experience (CX) departments in both international corporations and startups. I’ve built departments from the ground up, scaled teams, and driven growth through data-driven strategies. 

Over the past four years, I’ve established my own consulting services and provided various product and digital marketing services to over 40 companies worldwide, with a major focus on the US market. 

Currently, I join SaaS companies and startups as a Fractional Chief Marketing Officer or Business Consultant. In this capacity, I lead product launches and develop data-driven marketing strategies to drive sustainable growth. 

Additionally, I offer project-based services through my team at Roomz Marketing, focusing on establishing competitive advantages and building strong online presence. 

To check out our services, please visit www.roomzmarketing.com

Looking forward to connecting and working with you!

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