Pricing I/O

-Led Comprehensive SaaS Pricing Engagements: Directed end-to-end consulting projects in SaaS pricing, achieving solid outcomes for diverse software companies in sectors such as AI, construction, CRM, ERPs, compliance, and finance.
-Developed Advanced Pricing Models: Crafted robust pricing strategies and packaging for various software tools, leveraging deep industry insights to align with market demands.
-Data-Driven Monetization Insights: Analyzed comprehensive customer, opportunity, financial, and usage data to identify and capitalize on monetization opportunities through strategic pricing adjustments.
-Conjoint Analysis Expertise: Executed detailed conjoint analysis to quantify customer valuation of different software attributes and features, enhancing product offerings.
-Market Research Initiatives: Orchestrated and conducted extensive surveys and interviews with internal teams, customers, and prospects to evaluate price sensitivity, feature prioritization, and payment thresholds.
-Go-to-Market Execution: Supported the implementation of new pricing models for customers, including crafting price increase communications, developing fallback and migration plans, creating strategic battle cards, and ensuring alignment across sales teams.
-Boosted Revenue Metrics: helped multiple customers to reduce churn, improved NRR and ARR (On avg by 15% to 20%). Implemented innovative strategies for expansion revenue creation, consistently delivering the right value at all times to enhance customer satisfaction and loyalty.

SaaS Pricing Strategy Consultant 

JJELLYFISH

Senior GTM Associate II

•Participated in 10+ consulting projects supporting customer discovery, product-market-fit, and market development for SaaS startups within the US
• Developed dashboards, scorecards, and data analysis to enhance business transparency, enabling cross-functional teams to make informed GTM decisions and achieve key business objectives
• Managed data collection and CRM across 10+ projects
•Conducted external market research using third-party data sources like Apollo, ZoomInfo, Crunchbase, StoreLeads, Charm.io, etc
• Use analytics and insights to offer guidance on customer needs and market trends 
•Designed, executed, and measured outbound campaigns via email, LinkedIn, Discord, etc
•Developed key client deliverables (i.e., data analysis, presentations, market research, etc.)

Senior GTM Associate

Rice Business - Jones Graduate School of Business

Venture Capital Association
JSA Co-Chair International Students
Rice Ambassador

Concentration in Product Management, Corporate Strategy, and Entrepreneurship.

MBA Candidate

CBRE

•Formulated deal management strategy and spearheaded consulting sales for Amazon's logistics network, resulting in the creation of a new revenue stream of $500K annually
•Collaborated with cross-functional global teams and stakeholders to craft a compelling business case for expanding real estate consulting services and products to Amazon fulfillment centers in emerging markets
•Drove operational excellence through data analysis, identifying inefficiencies, and implementing process improvements that significantly boosted productivity of sales, operations, and revenue teams, resulting in a 5% reduction in operational costs

MBA Summer Associate - Amazon Account

INTERAMSA S.A.

•Executed go-to-market strategy for multiple business lines, and enhanced unit budget efficiency by 8% by improving cost tracking system and implementing rolling forecast methodology
• Supported SAP and CRM implementation
•Performed data analysis to decide GTM strategy on several products and services such as remote support, cloud, automation, and IoT; Launched and grew tech portfolio with the addition of numerous new products boosting unit sales by $3 million within two years
•Designed and led tier partnership program empowering channels to seamlessly register business opportunities, refer clients, and access exclusive volume discounts. This initiative attracted over 40+ members within its inaugural year

Revenue Ops and GTM 

WeWork

•Spearheaded the execution of company's regional Go-to-Market strategy and guided a team of four direct reports to successfully launch the first buildings in Latin America
•Collaborated with key stakeholders to successfully introduce new services, promotions, and products, resulting in a 30% improvement in both CX and NPS within the initial 4 months of operations
•Achieved a 10% increase in corporate segment sales while reducing CAC expenditure by strategically redefining customer profiles and optimizing our marketing approach

Go to Maket Manager

RootLo

Co-Founder

SYPSOFT

•Led end-to-end sales process, propelling SAP licensing sales to a 10% revenue boost, totaling $4M USD. Achieved this by optimizing pricing structures, redefining customer profiles, and implementing real-time forecasting reports

Customer Success Manager SAP

CSI Leasing

•Led sales strategy for the Telecommunication and Banking sectors, successfully securing tech leasing agreements exceeding $5 million with four major banks while driving a 10% increase in annual recurring revenue (ARR) within a two-year time frame

Account Manager Corporate Banking

•Aligned cross-functional strategies across sales, operations, and legal to reduce risk exposure of the company in the Andean Region by 30%.
•Negotiated credit lines and structure bond emissions 
•Collaborated with the global team to optimize the legal strategy in the Andean Region

Corporate Legal Chief for Andean Region  (Jefe Legal Corporativo para Perú, Colombia y Chile)

La Fiduciaria S.A.

•Structured financial contracts to support  credit operations of banks such as BNY Mellon and Bank of America in South America
•Evaluated legal risk during multiple Mergers and Acquisitions; designed different legal structures to protect interest of developers and investors in real estate and government infrastructure projects; created multiple legal structures to facilitate investments through acquisitions such as special purpose vehicles and investment trusts
•Led structuring of 200 million USD investment trust for the construction of the most important  Hydroelectric power plant in the central highlands of Peru

Banking and Financial Attorney

MBA from Rice University with a proven track record in guiding high-growth SaaS companies to develop precise Go-to-Market (GTM) strategies and optimize pricing and packaging for accelerated growth and value capture.

Currently serving as a Pricing Strategist, I specialize in advising medium to large SaaS enterprises, enhancing their pricing and packaging strategies to improve key performance metrics (ARR, ARPA, MRR, WTP), and successfully penetrating and expanding into new markets.

Over the past 12 months, I've provided pricing, monetization, and packaging advice to a diverse range of SaaS platforms, including CRMs, Business Operating Systems (BOS), ERPs, Construction & Project Management Software, NoSQL Databases, and Governmental Software.

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