Mario Schaefer

XALT

- Designed and implemented AI agents using platforms like Atlassian Rovo, N8N, OpenAI, and Claude, driving process efficiency and automation.
- Delivered tailored workshops and keynote presentations on GenAI and LLMs to diverse audiences, from tech teams to C-suite executives.
- Developed educational programs demystifying AI and its applications, enabling clients to make informed decisions on adoption.
- Collaborated with cross-functional teams to integrate AI seamlessly into existing systems, ensuring measurable ROI.

AI Consultant

As the Head of Marketing at XALT, I specialize in crafting and executing marketing strategies that drive measurable growth and align seamlessly with overarching company goals. With a proven track record in B2B storytelling and content marketing, I’ve transformed technical jargon into compelling narratives that resonate with target audiences.

Key Responsibilities:
- Defined the marketing mix and developed a data-driven marketing strategy aligned with demand generation and company goals.
- Conducted comprehensive customer and market research to create actionable Buyer Personas.
- Built a robust multichannel content distribution framework, enhancing digital and content marketing efforts.
- Designed and executed go-to-market strategies for multiple products and services.
- Drove collaboration between marketing and management, aligning revenue contributions with organizational objectives.

Achievements:
- Lead strategic projects such as website redesign, employer branding, and AI-driven demand generation.
- Increased organic demand generation by 5x and website traffic by 10x within six months.
- Contributed to a 3x growth in the SaaS user base.
- Played a pivotal role in generating over 80% of new inbound revenue from 2020 to 2024.
- Successfully scaled the marketing team from 1 to 5 members, fostering a culture of creativity and efficiency.

Head Of Marketing

🚀 Building Germany's leading IT-Consultant at XALT through Storytelling and exciting customer oriented content.

🚩 Built a content machine Inbound Marketing (Website / Blog / Social Media)
🚩 Content & SEO optimized Website and Content that improved Search (Google) visibility & Click Rate by 15x within 6 months
🚩 Aligning Business Strategy with Marketing Strategy
🚩 B2B Storytelling by leveraging customer pains
🚩 Building the XALT Brand on Social Media and Industry Network
🚩 Partner Marketing
🚩 Product & Solution Marketing

Marketing Manager

Blue Alpine

As the founder of Blue Alpine, I partnered with startups and SMEs to create dynamic, growth-focused brand and marketing strategies. Blue Alpine is not just a consultancy but a trusted ally for businesses seeking sustainable growth through precision branding and impactful digital marketing.

Key areas of expertise include:
- Crafting sharp brand strategies that resonate with target audiences.
- Designing and executing digital marketing campaigns tailored for maximum ROI.
- Implementing Artificial Intelligence Marketing (AIM) solutions for modern business needs.
- Transforming innovative ideas into actionable, results-driven marketing strategies.

With a core principle of #NoBullshit, our 'Brand Sharpness' approach delivers clear, actionable insights that ensure every strategy works efficiently and effectively. Whether your business is at the idea stage or scaling for growth, we are dedicated to taking your vision from concept to reality."

Key Responsibilities:
- Developed comprehensive brand and marketing strategies for startups and SMEs.
- Specialized in digital marketing, content creation, and campaign execution to drive growth.
- Consulted on Artificial Intelligence Marketing (AIM) to enhance brand positioning in modern markets.
- Provided end-to-end support for businesses, from initial brand ideation to full-scale strategy implementation.
Achievements:

Helped clients achieve sustainable growth through targeted marketing initiatives.
Created innovative strategies that streamlined branding and marketing processes, leading to measurable ROI.
Established Blue Alpine as a go-to consultancy for startups seeking clarity and precision in branding.

Digital Marketing Consultant

I create vivid imagery, promotional videos
& lasting impressions
Specialized in:
• Adventure & Outdoor Photography
• Automotive Photography
• Individual video content creation

Automotive & Outdoor Photography

Immo Zentrale

• Implemented a Brand & Marketing Strategy that increased leads by 200%, sales, and customer satisfaction • Responsible for all digital marketing funnels including social media, blog, news, marketing • Designing and setting up new website and real estate marketplace • Developed a new and future proof road map • Establishing new corporate design • Evaluated all revenue streams • Evaluated all marketing campaigns and their impact

External Branding & Marketing Manager

Siemens

* Calculation of projected costs for existing and new projects * Calculation & analysis of planned/actual costs * Requirements management / change management / risk management * Processing of several Mobility projects according to PM guidelines * Preparation of sales and marketing documents * Development of Marketing Strategies * Development and Creation of Marketing Documents * Content Development for Siemens Mobility * Support in pitch situations * Support in internal Communication Campaings

Assistant in Project Management for Project Sales and Marketing

Hüttl & Vierkorn

Technology and Management Consulting
• Restructuring of an entire company (including CMS, CRM, Technology, Process etc.)
• Process Optimization
• Project Management
• Cost Restructuring and Reduction
• Implementation of Quality and Environmental Management System

Intern Business Consultant

Mercedes-Benz AG

- Cost Management of Expats 
- Project Management 
- Event Organisation

Intern - Controlling & Cost Mangement

Helping companies drive predictable pipeline through customized marketing strategies.

Hi! 💥
I'm Mario a marketing professional with a passion for demand generation, branding and all things tech.

With more than 10 years of marketing experience and a passion for creating systems that drive growth. I’m particularly excited about using AI to transform marketing strategies and boost customer conversion. I love helping my peers by coaching them how marketing works in detail.

Here are a few general KPIs that reflect the impact of my work:

• Enhanced conversion rates by about 30+%
• Grew digital user bases, contributing to significant increases in inbound revenue
• Reduced customer acquisition costs through data-driven and AI-powered marketing strategies

Let’s connect and explore how we can grow together!

🚩 Defined the marketing mix and created a marketing strategy in alignment with overall demand generation goals and company goals
🚩 Customer and Market research incl. creating Buyer Personas
🚩 End-to-end planning, execution, and monitoring of marketing strategy
🚩 B2B Storytelling - Translating tech language to normal while focusing on the defined target group
🚩 Content & Digital Marketing - Created a content distribution framework for multichannel content marketing
🚩 Go-to-market strategies for multiple products and services
🚩 Grew the marketing team from 1 to 5 people.
🚩 Contributed to over 80% of new revenue (inbound) from 2020 - 2022.
🚩 Measuring revenue contribution without MQLs and collaborating with management to align marketing and management goals
🚩 Organic Demand Generation increased by 5x within 6 months
🚩 Organic website traffic increased by 10x within 6 months
🚩 Growth of SaaS User base by 3x within 6 months
🚩 Lead multiple projects: Website redesign, brand design, employer branding

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