Mario Araujo's Linkedin Analytics

I help B2B SaaS companies grow through Product-led Growth as an Advisor or Fractional/Interim leader and operator 🚀 Previously, I was the Head of Growth at softr.io where I helped set up their Growth and Marketing foundation while sustaining incredible growth rates. Before that, I worked at OutSystems in Services, Training, Sales, Engineering, Marketing, Product Management, and Growth. In my last few years at OutSystems, I helped grow the developer community to hundreds of thousands of developers and led the Product-led Growth program. Specialties: All things growth, product-led growth, product management, A/B tests, user acquisition, user retention, user engagement, monetization, pricing, user onboarding, product-led Sales, product-led Strategy, growth loops, conversion optimization, analytics, usability testing, user research, team management, and leadership.