CallRail

Content Marketing Manager

USI Insurance Services

• Ideate and execute content and campaign strategies to nurture and close business via: digital campaigns, landing pages, webinars, ads, social, email, articles, tradeshows, etc.
• Built, manage and optimize the team’s campaign production and QA workflows, consisting of data, content, design, and SME/stakeholder collaboration components.
• Translate business need into strategic, results-oriented marketing collateral by collaborating with stakeholders at every level.

Senior Content Specialist 

Vohra Wound Physicians

Vohra Wound Physicians is a national physician group that provides expert wound care management and consulting solutions and services for skilled nursing facilities, as well as technology solutions for physicians and practitioners in the wound care space.

At Vohra, I engineered the content and communications operation. Namely, I:
- Directed a multi-channel, full-funnel content strategy achieving: 
       * 150% growth in primary Line of Business - physician recruitment 
       * 116% YoY revenue growth in secondary line of business - digital certification 
       * 365% increase in weekly leads via 5x increase in email output YoY
- Built and managed a production framework and team of 10+ freelance writers.
- Used data & storytelling to produce strategic communications across channels.

Content Manager

I started off in a contract capacity at Vohra before converting to full time in three months.

GDS Group

GDS Group's Mission is to be the executive events company of choice—for every challenge, in every industry.

At GDS, I grew and inspired internal and external audiences by creating and promoting reliable and consistent communications across all major marketing channels. I:
•	Overhauled brand strategy with the Executive team: mission, vision, and voice.
•	Engineered publishing process for 30+ brands at all levels of the marketing funnel.
•	Developed & executed strategy for engaging Fortune 500 C-Level executives, generating digital assets to enable sales and drive loyalty among prospects & clients.

Head of Marketing Content and Communications

On The Map, Inc.

On the Map Marketing is a full-service digital agency, specializing in SEO-conscious web development. 

I created and grew the agency’s first content department and launched SEO content as a service: 20+ writers generating content for 700+ websites and 40+ social media accounts. I:
•	Engineered communications and content strategy for agency and 700+ clients.
•	Grew traffic up to 50% within 90 days on average for hundreds of websites.
•	Interfaced regularly with clients and worked interdepartmentally to facilitate key projects.

Marketing Content Manager

Deutsche Telekom

Telekom Innovation Laboratories is a joint-effort between Deutsche Telekom and Ben-Gurion University of the Negev, designed to foster innovation in the areas of Networks, Cyber Security, Big Data, Blockchain, AI, Machine Learning and Deep Learning.

Charged with both facilitating the publication of technological research and growing awareness of the labs’ activities for various audiences, independently I:
•	Enabled publication of hundreds peer-reviewed works through substantive editing.
•	Composed content on lab activity for various formats and oversaw website changes.

Technical Content Editor

Ben-Gurion University of the Negev

As a technical editing consulting at BGU, I performed proofreading and substantial editing on hundreds of white papers, theses and dissertations in the arts and sciences.

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