Marisa Nelson, MBA

Zocdoc

Director Lifecycle Marketing

Vacasa

Increase customer LTV by developing, executing, & managing strategic initiatives that drive multi-channel engagement & revenue maximization. Partner with key stakeholders in Operations, Product, Finance, & Customer Success to align on strategy, priorities, roadmap, & success metrics. Hire, coach, & mentor a team of professionals to ensure an engaged, productive, highly-satisfied team.

Director of Homeowner Engagement

Acted as the voice of the acquired homeowner relationship, ensuring that their
priorities & needs were met & reflected in the company's objectives. Led a team of 20 specialists who retained 93% of our acquired revenue across 120+ property management company acquisitions.

Director of M&A Homeowner Experience

Partnered with sales to nurture leads & assist with closing deals. Conducted management agreement assessments to determine structure of acquisitions.

Integration Manager

Apex Leaders, LLC

Apex Leaders is a consultant to private equity firms looking to acquire companies. Apex Leaders provides due diligence, portfolio performance, and deal origination services. My responsibilities were to develop new service lines, redesign the product positioning, and identify market leaders for consultation with Apex Leaders' clients.

Senior Associate

Balihoo

Using Agile methodology, drove the creation and development of a minimally viable product across Balihoo's development teams by developing market requirements, product specifications and product positioning. Specified market requirements for current and future products by conducting market research supported by visits with customers and non-customers. Worked with senior management to prioritize projects and tasks and ensure on time delivery of services.

Product Team Lead

Planned, monitored and executed multiple simultaneous implementations including conducting kickoffs, creating solution documentation, managing client expectations and leading retrospectives. Contributed to Balihoo’s business sustainability by developing technical solutions and methodology that help make implementations expedient, repeatable, predictable, and less expensive.

Implementation Manager

23andMe

23andMe is dedicated to accelerating the pace of research and making discoveries that lead to improved patient care. By combining participants’ genetic data with survey responses about their health and experiences, 23andMe hopes to discover new genetic markers for diseases, understand why some people respond to treatment more readily than others, and explore gene-environment interactions.

As the Business Development Manager I identified opportunities, cultivated alliances, developed proposals & negotiated agreements for 23andMe’s B2C & B2B businesses, as well as our academic research partnerships; Produced and developed a wide variety of marketing events including development of branding, creative, promotion of the events, trade-show booth design, budget oversight, and management of contractors;  Implemented marketing, public relations and recruitment strategies for 23andMe’s multiple research initiatives – one cohort grew 300% faster than the world’s 2nd largest cohort. I also served as the executive assistant for the CEO and Co-Founder during my first year at 23andMe. Responsibilities included market analysis, business intelligence and project execution.

Business Development Manager

48STRAIGHT

While working under 48STRAIGHT's founder, Kipp Nelson, I assisted in developing the value-proposition, undertook market analysis, and wrote business plans to help leverage the 48STRAIGHT assets; I managed and helped fundraise for the company’s community engagement and sustainability initiatives including production of the “Green Your Scene Environmental Symposium” featuring celebrity speakers; I initiated local sponsorship program that generated $100,000 in community contributions for 48STRAIGHT.

Business Development/Strategic Planner

Sawtooth Board of Realtors

Created organization’s first Strategic Plan expressing the vision for the organization and outlining a course of action to influence public policy at the local, and state regulatory levels on issues affecting real estate, housing, the economy, property rights, and taxation; Co-founded and served as the Co-Chair of Sustain Blaine, the area’s first public-private partnership focused on implementing a comprehensive regional economic strategy and sought financing for the same; Secured a grant from the National Association of Realtors to improve minority access to fair housing in partnership with La Alianza a nonprofit organization established to build cross-cultural alliances.

Government Affairs Director

City of Sun Valley

Designed the city's first “pay-as-you-throw” recycling program and created a coalition of supporters for the ordinance including homeowners, politicians, environmental groups, and business stakeholders; Prepared a Housing and Transit Maximization Compendium that served as the background for preparing a fully integrated community-housing program for the whole of Blaine County; Developed RFPs, entered into, and oversaw consultant’ contracts, and led the public review process on the creation of a mixed-use master plan for an area that spanned three governmental jurisdictions.

Assistant Community Development Director

Experienced leader dedicated to building high-performing teams. I love building programs from the ground up, testing, learning, and iterating. I'm highly analytical and use data to tell the story. Focused on increasing customer value at every interaction by developing, executing, & managing strategic initiatives that drive multi-channel engagement & revenue maximization. 

Notables: 2 IPOs, 40 under 40, Realtor, Published in New York Times, Co-Founder GroundUp Mulching
Specialties: M&A, B2B marketing, start-ups, product-market fit, strategic partnerships
Skills: Public speaking, strategy development, due diligence, sales, customer relationships & journeys, market research, negotiations, scaling programs, managing teams, executive briefing, financial analysis

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