Marisha Lakhiani

Chief Growth Officer at Mindvalley | Founder | Advisor | Speaker

Driving exponential growth through innovative marketing strategies and cutting-edge technologies.

Professional Highlights:

1. Spearheaded Mindvalley's growth from $30M to $170M in revenue, a 467% increase
2. Pioneered subscription model transition, enhancing customer retention and growing lifetime value by up to 700%
3. Developed data-driven acquisition models, reducing Customer Acquisition Cost (CAC) by up to 30%
4. Doubled market share from 5% to 10% within 18 months, solidifying our position in online education
5. Improved Return on Ad Spend (ROAS) by 40% through data-driven campaign optimization

Key Achievements:

1. Managed multi-million dollar product launches, consistently exceeding revenue targets
2. Optimized sales funnels, increasing conversion rates by 30% across all products
3. Oversaw the launch of 10 new product lines, contributing $30 million to annual revenue
4. Designed and executed freemium model, leading to substantial increase in user base and paid conversions
5. Led brand awareness initiatives, increasing recognition by 9% (verified by independent market research)

Areas of Expertise:

Growth Strategy & Execution
Performance Marketing
Content Strategy
AI Integration 
Marketing Automation
Product Launches & GTM
Mobile Marketing
Customer Retention Strategies

As CGO, I specialize in scaling businesses through innovative marketing strategies, AI-driven solutions, and data-centric decision-making. My approach combines the art and science of marketing to deliver cutting-edge solutions that drive growth and scalability.

Available for speaking engagements and advisory roles to share insights on driving exponential growth in the digital education space. Let's connect to explore how we can elevate your organization's growth trajectory in today's dynamic market.


VP of Marketing

I’m responsible of $ 120 million in revenue and manage all the key marketing functions including product launches, product marketing, membership, localization, performance marketing, creatives team, marketing tech, and all brand channels. 

I've delivered 30% year-on-year growth that has helped Mindvalley scale to 18 million students worldwide across 195 countries. Some of my wins include helping the company pivot to a subscription model, developing a retention strategy, driving community tech initiatives, building new acquisition models to drop CAC, creating a freemium model, multi-million dollar product launches, and so much more.

Every brand is fighting to get on your phone. KitKat became the most talked-about brand by telling you to put it down 📵

Their campaign in Czechia replaced smartphones with chocolate bars on subway billboards... 

No fancy tech. No app download. No QR code. Just a simple visual that made people laugh and think at the same time.

Grand Prix at Cannes Lions. 2.63 million in organic reach. Zero digital ad spend 🏆

When an entire industry is pushing in one direction, there's white space in the opposite direction. Every competitor was trying to capture more screen time. KitKat captured cultural relevance instead.

They acknowledged a truth everyone feels but no one was saying..

Your audience is exhausted by whatever everyone else is doing. Find the fatigue, and position yourself as the relief.

What's everyone in your industry doing that you could deliberately do the opposite of?

I break down strategies like this inside my free AI Playbook. Comment "AGENT" and I'll send it your way 👇

#marketingstrategy #brandpositioning #counterintuitivemarketing #creativeadvertising #culturalmarketing

5 innocent funnel habits that are actually destroying your conversions:

1. Adding "just one more" upsell (friction kills)
2. Making your checkout look different from your landing page (breaks trust)
3. Sending the same follow-up sequence to everyone (no segmentation = no personalization)
4. Hiding your price until the last second (builds resentment, not desire)
5. Focusing on traffic before fixing conversions (you're just losing people faster)

The fix? Audit your funnel like a customer, not a marketer.

Comment AUDIT for my free Funnel Audit Playbook.

#funnelmistakes #conversionrate #businessgrowth #marketing #entrepreneurtips

Switching your mindset from "I need more traffic" to "I need better conversions" is a game-changer.
One makes you spend more.
One makes you earn more.

I've seen funnels with 100K visitors convert at 1%.
And funnels with 10K visitors convert at 12%.

Guess which business is more profitable?

Fix the funnel before you scale the traffic.

Comment AUDIT for my free Funnel Audit Playbook.

#conversionoptimization #funnelstrategy #businessgrowth #marketing #mindsetshift

These questions changed everything about how I build funnels.

Most people ask "what funnel software should I use?"

Wrong question.

Ask yourself:

1. Would I buy from this funnel if I didn't know me?
2. Am I solving a real problem or just selling a solution?
3. Where exactly am I losing people? (Most don't know)
4. Is my offer irresistible or just... good?
5. What would my funnel look like if I had to convert in 3 clicks?

The answer to #4 is usually the problem.

Comment AUDIT and I'll send you my free Funnel Audit Playbook.

#funnelstrategy #businessgrowth #conversionoptimization #marketing #scalingtips

This is the most underrated skill in business: turning a crisis into a connection 👀

Everyone teaches you how to build a brand. Almost nobody teaches you how to protect one when things go sideways.

But here's what the brands that survive scandals have in common: they don't hide. They don't over-apologize. They step into the conversation before someone else controls it.

The instinct is always to go quiet. Delete the post. Wait it out. But silence is a narrative too, and it's usually the worst one…

What actually works:
→ Speed over perfection
→ Humor over corporate speak
→ Owning the moment instead of running from it
→ Making your audience feel like they're laughing with you, not at you

People don't connect with polished brands. They connect with human ones. 

The companies that can laugh at themselves build more loyalty than the ones pretending to be perfect ever will 🧠

Your brand will face a moment like this eventually. The question isn't if. It's whether you'll be ready to turn it into your best story.

Comment "AGENT" below, and I'll send you my free AI Playbook with ready-to-deploy agents that save you 20+ hours a week…

So you can focus on the creative strategies that actually move the needle 👇

#brandstrategy #crisismanagement #authenticmarketing #businessgrowth #marketingtips

5 innocent AI habits that are quietly destroying your business growth:

1. Using ChatGPT without context (AI output is only as good as the data and direction you give it)
2. Automating before you have a working process (you’re just scaling chaos faster)
3. Copying someone else’s prompts (their data, audience, and context ≠ yours)
4. Treating AI like Google (asking questions instead of giving clear tasks)
5. Not training your team on AI (creating a skills gap that will cost you)

The fix?
Better inputs, better context, better strategy *before* the tools.

Comment AGENT for my free AI Playbook and I’ll show you the right order to do this 👇

#aimistakes #businessgrowth #aitools #scalingtips #entrepreneurmindset

Your ads aren't failing because of your budget… 

They're failing because they only use one sense.

Rare Beauty put up billboards in NYC that people could scratch and smell. Real perfume, right on the street. Scan a QR code, get a free sample delivered.

6 million Instagram views. Features in The New York Times, AdWeek, NY Post. Not from paid media. From people stopping on the sidewalk going "wait, what?" 😳

Here's what most brands miss:
→ Humans have five senses
→ Almost every ad only targets one
→ The brands winning aren't outspending you
→ They're out-experiencing you

Emotional surprise is what makes people share. Not a bigger budget. Not better targeting.

You don't need a billboard in Times Square. You need to ask: what would make someone stop and actually feel something?

Comment "AGENT" below, and I'll send you my free AI Playbook with ready-to-deploy agents that save you 20+ hours a week… 

So you can focus on the creative strategies that actually move the needle 👇

#marketingstrategy #brandexperience #multisensorymarketing #creativeadvertising #digitalmarketingtips

Money started flowing into my business only after I removed one thing from my funnel:

Friction.

That extra step in checkout.
That unnecessary field in the form.
That second page before registration.

Every click you add loses 25% of people.
I've audited funnels where changing 7 fields to 3 doubled conversions overnight.

The best funnels feel effortless.
Look at your funnel right now. What can you remove?

Comment AUDIT for my free Funnel Audit Playbook with the exact framework I use.

#funneloptimization #conversionrate #businessgrowth #marketing #scalingtips

“No” rarely means the conversation is over…

After years in high-ticket sales, scaling Mindvalley, and helping clients close deals across multiple industries, I’ve learned that objections aren’t roadblocks, they’re opportunities.

Here are 7 sentences that turn a “no” into a “yes”:

1️⃣ “Can you share what’s holding you back?” - Opens the door for the real concern.

2️⃣ “If we could solve [that concern], would you be ready to move forward?” - Gets clarity on true commitment.

3️⃣ “Is it the price, timing, or something else?” - Makes it easy for them to be honest.

4️⃣ “Do you feel this could get you where you want to go, or is something missing?” - Keeps the conversation collaborative

5️⃣ “If nothing changes in the next 6 months, how will that affect you?” - Highlights the cost of inaction.

6️⃣ “What needs to happen today for you to feel confident moving forward?” – Lets them take ownership.

7️⃣ “What would need to change for this to feel right for you?” – Turns objections into problem-solving.

The best closers stay curious, not pushy. And if you’re always having these talks, your funnel might be doing the hard work for you. 

A great funnel handles objections before the call, so the conversation almost sells itself.

Comment AUDIT for my free funnel checklist 👇

#sales #highticket #funnelstrategy #closingdeals #businessgrowth

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