Reveal Marketing Research

Key Accomplishments:
• Managing one of the most successful Romanian research marketing companies, which celebrates 10 years of activity;
• Becoming a reliable and recognized marketing research partner for companies in key business sectors: energy (E.ON, Enel, CEZ, Electrica, OMV-Petrom, Chevron), spirits (Alexandrion, Brown Forman, Angelli, Zarea), while also collaborating with clients from different domains – e.g. OLX, Philips, Nestle, Pierre Fabre, Xella, MagiCamp, World Vision, Aspen, Fashion House, Angst, Dr. Oetker, etc.

Business Contribution & Selective Projects:
• Developing and launching BRANDRate, a monitoring tool that provides analytical hierarchy (consumer preferences) of the main Romanian brands (in banking, automotive, beer, electronics, cosmetics, telecommunications, spirits, food, household chemicals, commercial centers, energy providers, soft drinks, water, etc.);
• Building and consolidating Jack Daniel’s brand on the Romanian market through the most extensive research project – DEEP DIVE for Brown Forman;
• Marketing Consultant for Chevron in Constanta (developing the communication strategy for approaching county inhabitants of interest to Chevron);
• Managing projects and market studies with diverse focus: Voice of the market, Usage and attitudes, Promotion research, Product testing, Pricing studies, Product design studies, Brand image / Brand equity, Brand positioning studies, Consumer decision journey, Immersion sessions, Corporate identity, Employees engagement studies, Census studies, Re-branding studies, Concept development and testing, Portfolio management studies, Source of business, NPS / Customer satisfaction, Market segmentation, Mystery Shopper, Omnibus studies, etc.
• Strategist & Marketing Coordinator for PRO BCA (Association of Autoclaved Aerated Concrete Producers) - strategy for improving AAC category image among Romanians, developing an online platform – www.abcdecasa.ro

General Manager

United Nations

Principal Accountabilities:
• Coordinating the execution of all operational transactions;
• Managing the maintenance of financial records and monitoring systems to record and reconcile expenditures, balances, payments, bank statements, etc.

Selective Areas of Contribution:
• Working meaningfully on behalf of UNICEF (United Nations Children's Fund) and UNDP (United Nations Development Programme)
• Multi-country assignments (working in the Bucharest office, but also in the UN offices of Albania, Republic of Moldova, Turkey, FYR, etc.)
• Establishment of the UN House in Bucharest, as a joint office of all UN organizations present in Romania

Head Of Finance And Administration

GENERAL MANAGER | MARKETING STRATEGIST

Senior Business Manager with a strategic vision on marketing, market research & business administration;

Thorough knowledge of more than 70% of the Romanian business market and in-depth insight on the Romanian consumer (12 years of extensive multi-industry market research and analyses);

Business Developer & Marketing Director with corporate, organizational & entrepreneurial background and a versatile management style (corporate management and intrapreneurship).

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