King Edward First

Head of Paid Search 

DELVE

- Led the media efforts across all LOBs for UNICEF
- Managed a global team of talented team members
- Created and presented holistic media strategies on a regular basis

Director of Paid Search & Paid Social

Onriva

- Guided the MarTech stack implementation. Included the CRM hierarchy, Google Analytics, Google Tag Manager, and attribution modeling frameworks 
- Leveraged 1st and 3rd party data for sophisticated ABM campaigns across digital channels

Senior Director Of Marketing

MV Digital

Client roster:
- Travelocity
- Equifax
- Kroger

Paid Search Consultant

Lead Horse

- Co-founded a successful digital agency built for mid-market companies
- Developed innovative campaigns for clients across multiple verticals
- My share of the agency (50%) acquired in 2015

President & Co-Founder

360i

- Led strategy across the paid search, mobile, display, and paid social channels for large brands at one of the leading digital agencies in the US
- Managed $50M in annual marketing spend and realized consistent YoY revenue growth for clients
- Successfully mentored a team of junior employees and escalated their advancement
- Developed and presented quarterly business reviews to C-Suite executives 
Client roster:
- Ancestry.com
- Enterprise Car Rental brands
- Norwegian Cruise Line

Media Supervisor

- Developed, implemented, and managed digital marketing campaigns across 12 global accounts for Enterprise Holdings, Inc.
- Achieved 20% revenue growth for all paid search accounts in the first year
- Selected to the ‘Agency Pitch’ team to participate in RFPs and new business pitches
- Received the award for ‘Employee of the Month’ for being an outstanding contributor to the agency
Client roster:
-Alamo 
-National
-Enterprise
-International LOBs

Media Manager

Response Mine Interactive

- Managed $15M in paid search spend for Fortune 500 clients
- Forecasted complex performance projections based on data analysis
- Identified and developed strategic opportunities for revenue growth
Client roster:
- The Home Depot
- Staples

Junior Media Manager

Savvy digital marketer with 15+ years of experience driving results for B2B and B2C clients. Trusted by the most recognizable brands in the world to develop their digital strategies and deliver exceptional revenue growth. Large digital agency background and extensive start-up experience.

Clients: The Home Depot, Snowflake, UNICEF, Enterprise-Rent-A-Car, Ancestry.com, Equifax, Norwegian Cruise Line, Kroger, Staples, Travelocity, and Cox Automotive

Specialties: Digital Strategy, Paid Search, Paid Social, B2B Tech

We are rethinking search at PMG. This article barely scratches the surface of the changes we are preparing for. Thanks to Sam Callender for helping me see the future a little more clearly.

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