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Mark Branson

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The Illusion of Competence is designed specifically to improve employee engagement However, The Illusion of Competence also combines 4 sub-theories to create the most comprehensive Leadership Strategy in existence In order to fix employee engagement, you must 1st assign blame, and it's not on the employees But it's not on companies either. Companies are only as good as the tools in The Institution of Leadership's toolbox (The Institution of Leadership is everything that encompasses the teaching and practice of leadership) That toolbox is old, tired, and rusty. All the ideas in the Employee Engagement have failed 1 Because the focus is on the employee, not the process 2 The scope is too narrow You must improve all aspects of operations to engage employees Employees are already disengaged. They've already rejected your mission. They've already rejected your vision Now, you want to hold them accountable? Employees follow ideas, plain and simple. When employees disengage, it's because the idea is not good enough. If you want employees to engage, you must introduce better ideas while getting rid of the ideas employees have already rejected It really is that simple Employers must hold their ideas accountable, not their employees The Illusion of Competence introduces better ideas across the spectrum. Not with technology, not with an expensive capital investment. Food Poisoning Theory focuses on customer service at the most elemental level of Emotional Intelligence Micro-Efficiency Theory identifies processes subject to The Second Law of Thermodynamics and solves them These are the inefficiencies built into operations in the quest for homogeneity. These inefficiencies hide in plain sight at all locations, not one The Illusion Theory dictates interactions between frontline employees, field leaders, and corporate The Theory of Deep Understanding explains the natural forces impacting humans within the man made construct that is leadership Micro-Efficiency Theory will save you millions at scale Food Poisoning will increase sales 10% the 1st year while building future loyalty The Illusion Theory will flip employee engagement from less than 30% to 80% An engaged team is easily worth another 10% in bottom line performance I'm no English major, but that's a pretty good ROI I don't make the rules of leadership. I just question how we play the game Creators of a leadership theory from scratch are very rare Book your intro call Today and start viewing leadership differently

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