Mark Bregmann's Linkedin Analytics

Surveys show that we're being more selective in what we're choosing to read and subscribe to. So it's important that publishers make it easy for people to want to read their publications. But that can be challenging in today's hectic, noisy world. A Sampling Effectiveness Advisors report found that 73% of consumers said they were likely to buy a product after sampling it. So if warehouse clubs see an increase in sales of the products they are sampling, then why not provide a convenient way for people to sample a magazines' stories and articles? More reach equals more subscribers/readers equals more revenue. With people consuming more content through their earbuds, audio is an ideal way to let people sample a magazine's content. Here's what matters today: - Content is ridiculously important. If people are going to read/subscribe to a magazine, it has to be worth their time. But you can't just tell them why you think they should be reading your stuff, you need them to actually experience it; embrace it. - People say the magazines they're subscribing to were discovered on their own...after perusing the newsstand at the favorite bookstore or, at the airport gift shop looking for something to read during their flight. - Drive web traffic - Outbound prospecting needs to be more diverse. As more people consume content through their earbuds, audio gives you the ability to reach people where they're at. - In the past, when advertising drove the revenue train, subscriptions were dirt cheap. But as advertising revenues flatten, subscription revenues are becoming more important. So, if you're reading this and think we might have an interesting conversation, or know of a magazine that you'd find an interesting listen, let me know. DM me to ask for my calendar link or to share yours.