Adverity

VP of Growth Marketing and Marketing Operations

Head of Growth Marketing

Adverity is the fully-integrated data platform for automating the connectivity, transformation, governance and utilization of data at scale.

The platform enables businesses to blend disparate datasets such as sales, finance, marketing, and advertising, to create a single source of truth over business performance. Through automated connectivity to hundreds of data sources and destinations, unrivaled data transformation options, and powerful data governance features, Adverity is the easiest way to get your data how you want it, where you want it, and when you need it.

Marketing Automation Manager

pi-top

Founded in 2014, pi-top is one of the fastest-growing ed-tech companies with a unique vision to increase access to coding and technical education through project-based learning.

Responsible for optimising online performance for the website and email, and nurturing B2B and B2C leads.

Global HubSpot Lead

Freelance

Consulted and executed on marketing automation set-up and lead nurturing collateral for clients in the following industries: B2B agencies, property tech, ed tech, and online fashion retailers.

Marketing Automation Strategist

Medallia

Decibel (now called Medallia) helps organizations make every digital experience effortless. Its analytics software helps companies find, score, and prioritize online user experiences impacting conversion, sales, and loyalty across websites and apps.

Led the strategy and execution of all lead nurturing activity across the business, as well as developing audience 'buyer persona' profiles across key audience segments.

Marketing Manager, Lead Nurturing

AVADO

Avado is a professional academy that helps people and businesses through interactive learning experiences in data, marketing, people, and agility. Avado builds capabilities and supports real change by offering new skills and mindsets through quality apprenticeships, qualifications, workshops, and modules.

Project lead on B2C nurturing workflows across AVADO’s product range, and reporting on more than 30 different lead nurturing workflows, looking at ways to optimise conversion rates

Publicis Pro

Octopus Group (now called Publicis Pro) is an integrated B2B marketing agency. Its approach to tech marketing is built on the understanding that brands thrive when awareness and sales work together. Its Brand to Sales™ philosophy brings together multiple expert-led disciplines to get B2B CMOs to achieve their common goal: building pipeline and brand at once.

I created blogs, webinars, whitepapers and SlideShares to drive the agency’s monthly inbound lead targets, working alongside the Business Development Manager and Commercial Director to win new clients, as well as troubleshooting HubSpot’s integration with Salesforce. I also managed its website, outbound events, social PPC, and partner relationships.

Inbound Marketing Manager

vLex

I worked at Justis Publishing, which is now part of vLex. vLex is a provider of legal research technology and information, givingaccess to legal information from over 70 countries on one service. It develops large-scale artificial intelligence systems to bring together legal information from over 750 publishers and sources to help our users find the information they need.

 I created marketing resources to promote the JustCite online legal research platform, creating landing pages, managing PPC accounts, writing and designing ads for print and the web. Designed and  managed Justis Publishing’s biggest ever marketing campaign – a collection of six-sheeter posters and escalator panels on the London Underground

Marketing Executive

Marie Curie UK

Marie Curie is a charity for people living with any terminal illness, and their families, with expert care, guidance & support. Marie Curie provides overnight nursing care across most of the UK, and runs nine hospices providing expert palliative care to their communities.

News and Content Coordinator

Department for Work and Pensions (DWP)

Administration for Future Jobs Fund and Backing Young Britain

HVP Magazine

A print publication out 10 times a year, and a consistent digital presence across its website, newsletter, and social media, making it the definitive source for news and insight on the heating and plumbing industry.

Editorial Assistant

VP Growth Marketing and Marketing Operations. Adverity is a marketing analytics platform, recognised by Gartner and Forrester...check out our G2 rating

I have 15+ years of experience across demand gen, automation, content, branding, and design, helping tech and publishing businesses (B2B & B2C) scale effectively. At Adverity, I lead Growth Marketing and Marketing Operations, optimising digital initiatives, acting on market feedback, and creating demand to unlock growth.

I’ve spoken at HubSpot’s Grow London (2022) and INBOUND (2023) and serve on HubSpot’s Customer Advisory Board (2025), advising on product strategy and customer experience.

Taplio

Mark Debenham's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Mark Debenham's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Mark Debenham's Linkedin Analytics