Vizrt

Go-to-Market responsibility for Viz Engine, Vizrt’s leading solution that underpins all products, plus Viz Virtual Studio, Viz Arc, Viz Artist, Viz Arena, and Viz AI.

Accountable for developing and implementing multi-dimensional global GTM plans for Vizrt’s SaaS-led direct and in-direct channel partner sales teams.

Create sales enablement tools including video, Web, product collateral, PR and advertising plan, competitive analysis, blogging, and thought leadership white papers.

Lead marketing and sales in defining customer value propositions and product positioning, including new buyer personas, analyze trends, customer acquisition, retention, and win/loss.

Lead Product Marketer on Vizrt’s Sports 60x25 ($60M by 2025) Revenue Growth Initiative.

Vizrt - NVIDIA Product Marketing Liaison

Product Marketing Manager

Contributing member of the Global Marketing Leadership Team. 

Revitalized Demand Gen team and rebuilt trust between Marketing and Sales. Created a close bilateral partnership with Product Marketing, Social, and paid media teams.

Accountable for global demand management across the Vizrt Group brands of Vizrt, NewTek, and NDI. 

Initiated persona-led Account Based Marketing and Demand Gen workflow process, improving Lead-to-MQL’s by 63% and MQL-to-SQL lead-pass conversions by 45%.

Global Head of Demand Management

Spearheaded all efforts to increase Vizrt Sports brand awareness to the world’s largest sports broadcasters, sports clubs and federations. Partnered with the sports product management team to develop Go-to-Market, Demand Generation, and customer-facing sales tools.

Global Head of Sports Marketing

ChyronHego

Strategic and tactical marketing campaign leadership across all ChyronHego Broadcast News and Sports/Stadium Technology Solutions product lines, executing integrated marketing and lead generation campaigns that build upon and elevate the ChyronHego brand globally. Lead in-house Marketing, PR and Graphic Design staff and external agencies delivering go-to market product launch sales tools including video, Web, online and print advertising plan, product collateral, blogging, thought leadership white papers, and public/investor relations. 


*HubSpot Certified

Director of Global Marketing/Sports Marketing Director

Grass Valley

Worldwide strategic and tactical Marketing and Communications leadership across multiple Grass Valley global news and sports product lines, including Cameras, Editing, Replay, Control Room Automation, Playout & Production Servers, Switchers, Routers & Modular, and Professional Services. My efforts were foundational in driving growth for the $700M Thomson-Grass Valley business and to evolving, at the new Grass Valley, what had been a traditional strategic marketing and communications program into a much more precisely tuned, highly interactive, multimedia and social media driven customer-centric program.

Director, Marketing Communications - Broadcast Markets

ClearStory Systems

Account and Project direction of all Digital Asset Management and Marketing Content Management implementations, including the creation and maintenance of project plans, task assignments, and resource allocations.

Solutions Consultant

GTECH Corporation

Spearheaded company-wide marketing and brand management programs for all GTECH product lines including Lottery, Commercial Transaction, and Gaming solutions.

Marketing and Brand Manager

EMC Corporation

Directed Project Engineering team in the staging, delivery, and on-site integration of DTV (Digital Television), IB Streaming (Internet Broadcast), and EAM (Enterprise Asset Management) solutions, successfully delivered on revenue commitments that exceeded $100M.

Manager, Project Engineering

Avid Technology

Directed the worldwide Avid Certified Support Representative Program, an industry-recognized technical and operational certification program servicing 400-plus ACSRs. Restructured struggling program, doubling the number of courses and certifications offered to better reflect Avid’s product line and meet customer demand, resulting in a year-over-year 30% increase in first-time certifications and a 55% increase in re-certifications.

Hired and managed 40 Phone Support and Field Technical Support Engineers who provided on-site product support and training at numerous broadcast outlets, including CNN, the BBC, the CBC, and local network affiliates.

Directed Avid’s North American Broadcast Technical Support Call Center, consistently maintaining the company’s lowest group Queue Time and Abandonment rates.

Technical Education Manager/Ops Manager, North America Customer Support 

WJAR-TV NBC

Assistant Producer/Producer

WJAR-TV

Broadcast Engineer

Profile – Revenue-focused professional in global Marketing, Communications, Demand Generation, and Brand Management. Primarily focused on Media & Entertainment Technology. Priority on sales team preparedness to effectively message, position, sell, and close business. Experience with a variety of B2B business models. A motivated self-starter who possesses exceptional strategic, project, and agency management experience, I am particularly adept at cross-functional communication and accountability, and I’ve demonstrated success in building, mentoring, and leading high performance teams. 

Core PMMC Certification - Product Marketing Alliance

AIMS Alliance - Marketing Working Group 
Jan 2017 – 2018

Former Board Member - International Association of Broadcast Manufacturers (IABM)
July 2015 – Jul 2017  Member of the Board of Directors

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