Leaf

Leaf solves complex marketing challenges for their clients, using code and data. Their proprietary technology automates campaign launching, optimisation & reporting, to deliver a superior service and an unrivalled return on investment for eCommerce businesses.

👉 I was one of the first 15 employees at Leaf. We are now a 55 strong, diverse, and extremely talented company.
👉 I am part of the team that helps scale the commercial side of the business, processes, and operations  from the ground up to being cash flow positive.
👉 Supported companies growth from Seed to Series A, averaging 120% YOY growth over 2 years. 
👉 Helping average new logo contract value grow by x18
👉 Helping build out an agile, high performing sales team
👉 Developing Leaf's partnership strategy and program. 
👉 Developing key sales processes including: Sales playbook, training schemes, CRM setup and management (Hubspot), developed sales tech stack, outbound strategies, aligned marketing and sales, and ran sales enablement for the team
👉 Working with leadership on commercial GTM strategies

Director Of Business Development and Partnerships

Pavilion

Levelling up, continuing my professional development, and meeting like-minded people that are passionate about revenue operations and the commercial sector.

Associate Member

RevOps Co-op

Member

Activity Stream

Activity Stream is a powerful business insight and integrated marketing platform tailored for the live events industry that allows a better understanding, identification, and activation of audiences. 👨‍👨‍👧‍👦 🎟️

Activity Stream integrates with all the major ticketing platforms, and works across their three main services with venues, promoters, and festivals globally such as; the AO Arena (Wembley Arena), Barbican, Nimax Theatres, The Lowry, OVO Arena, Roskilde Festival, and Tomorrowlands to name a few. 

Whilst at my role at Activity Stream:

👉 Full cycle sales to find exciting, forward thinking venues, promoters and festivals that had the ambition to build a better data and marketing strategy to help drive new customers, increase ROI, loyalty and insight. 
👉 Developing new partnerships (Tech and marketing/referrals), as well as nurturing existing partners and building a clearer partnership framework. The goal here was to leverage our partner relationships to drive new leads, whilst also working with each others marketing teams to drive awareness of Activity Stream as thought leaders within the live events and sports industries. 
👉 Activity Stream acquired two new companies whilst I was there (Yesplan and CrowdEngage). I created, documented, and implemented a CRM alignment project with key team members to help give leadership more visibility, accountability and standardisation across the revenue operations side of the business. 
👉 Attended key industry events through the year to build awareness and drive pipeline velocity.

Director Of Business Development & Partnerships

Freelance Artist Management (Music)

My management ethos has always been to discover and manage truly talented artists/bands at the early stage of their career, then help and guide them in building their brand, long term strategy, and an enthusiastic team around them to generate greater exposure, productivity, leverage, and demand to take them to the next level. Management clients presently include Trudy and the Romance (http://www.trudymylove.com/), and have previously included DeLooze and Rev78.  

Management tasks have included but are not limited to:

👉 Building long term strategies with the band/artist
👉 Successful funding options including industry and government grants, distribution deals, label and publishing deals, private investment, ancillary income (merchandise, branding, live etc)
👉 Self releasing records 
👉 International live showcasing
👉 Producing high quality video and audio content 
👉 Forming tailor made teams formed around the artist/band including, distributor, lawyer, accountants, Online and Radio promotions teams, live agents, promoters, social media teams, designers/visual artists, tour managers, musical directors
👉 PRS & PPL registration and royalty management
👉 Making sure there is consistency in all comms and platforms
👉 Building release strategies and timelines around campaigns/releases
👉 Basic contract negotiations
👉 Tour routing
👉 Song development, synch pitching, and writing / featured artist / top line pairing 
👉 A&R'ing the right producer
👉 Development of merchandise as a key revenue stream
👉 Basic accounting and advancing
👉 Day to day management tasks (debt collecting, diary management, store and listings checks, leading meetings, ticketing allocations)

Artist Manager 

Recognition London

Recognition's vision was to be a new age artist management company within the music sector, whilst also running as a digital agency leveraging it's parent company Acknowledgement (customer centric software specialists)

Digital Agency Work:

👉 Set up and management of a digital agency with a focus and expertise on email marketing (MailChimp) targeted at the music and entertainment industries
👉 Generating all sales collateral and operations for the agency
👉 Acquisition of new business. Clients work won included the likes of IE Music (Robbie Williams), BMG (Lemar, Newton Faulkner), Ade Adepitan, OkGO, Net-A-Porter, Gramofon, Communion, Musicians Union, and Bestival
👉 Keeping up to date CRM systems
👉 Hiring and management of a small team and resource from parent company
👉 Attending and presenting at networking events and conferences (e.g. The Great Escape, SXSW, AIM and MMF events) 
👉 Producing weekly video content for Recognition YouTube Channel and Newsletter

Recognition Artist Management Work:

👉 Develop a new artist management operation 
👉 A&R'ing of new artist called PUZZLE (www.unlockpuzzle.com)
👉 Writing creative briefs
👉 All A&R and admin tasks 
👉 Building and managing a team around the artist for the first releases including online and print PR (also in Latin America), radio pluggers, distribution, publisher, budgeting, building and planning a campaign release strategy and timelines, managing and implementing media/ad spends cross channel (YouTube, Twitter, Facebook) and monitoring the results and analytics of those, which resulted in growth and engagement across the artists channels

Artist Manager & Head of Agency Sales & Partnerships 

Boothnation

Taking portrait photos at events and functions including the Bafta awards, GQ and Q Awards. Taking personal responsibility for operation of the photo booth, responsibilities include: Liaising with the client in a professional and accommodating manner, set up and dismantle booth quickly and carefully, make sure all the prints for the customer are top quality by monitoring lighting, exposure, and direction of the subject to achieve the best possible photo.

Booth Operator

Shuffler FM

Freelance position at new music tech start up Shuffler FM. Aiding in the building of the label, artist, and tastemaker databases in order to drive integration in 2014.

Content Relations

Everybody's Management

An opportunity to go into a big management company (Mumford & Sons, Keane, & Laura Marling), and not only use their resources to help drive my artists forward, but to also make more god contacts, and see how a day to day full time management company runs.

Young Mentoring Scheme

ATC Management

I spent a few weeks assisting ATC manager Sumit Bothra and his day-to-day manager. Sumit looks after established artists such as PJ Harvey, Fink, The Boxer Rebellion, and Staves. This was valuable in learning how to strategize properly and plan ahead of schedule effectively.

Intern

Experienced sales and partnerships professional who values team work, training, empathy, radical candor, innovation and agility, together with a constant test and learn approach to generate predictable revenue through an omni-channel approach. 

The Highlights Reel 📽️

⭐ Experience being part of a commercial team that went from Seed to Series A in 2 years
⭐ Being a key member of the team to help implement a GTM strategy around commercial process and operations for two fast growing companies in the product and service industries
⭐ Created training and coaching plans to help onboard new team members and set them up for success 
⭐ Accruing over 60+ million streams for artists that I have previously managed
⭐ Touring Europe, UK and US with numerous artists
⭐ Built and developed a successful eCommerce store that turned profit in year 1 for two music artists 
⭐ Been a panellist at worldwide attended conferences in US, EU, and UK. I've also lectured at notable educational institutions 

What I Believe In 🙏

🍀 Mindfullness
🍀 Alignment 
🍀 Accountability & Rigor 
🍀 Team-Work 
🍀 Training & Coaching
🍀 Transparency 
🍀 Customer Experience 

Out Of Office 🗄️

Family Time / Fatherhood 👨‍👦
Padel Tennis & Boxing 🎾 + 🥊
Meditation 🧘
Arts & Culture 🎭
Travelling 🧳
Finance 🏦

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