Mark Ostrander's Linkedin Analytics

Integrate provides a solution helping modern B2B Marketers automate isolated top-of-funnel demand marketing efforts, enabling marketers to: • More efficiently manage 3rd party relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment • Effectively manage, track and optimize top-funnel demand gen campaigns for predictable demand generation outcomes • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, segments, activity data, lead scores, etc.) • Automate lead data processing, validation and enhancement to ensure quality and marketability • Ensure that leads are efficiently processed and integrated in real-time with marketing automation and CRM • Correlate top-funnel activities to mid- and low-funnel conversions to make more informed demand generation investments • Work with existing systems and data sources to create a more holistic demand marketing engine