OK Capsule

Head of Sales, Marketing & Formulary for personalized supplement packets manufacture for leading companies. OK Capsule offers customized private label formulations in personalized 30 day packets. Clients use our API or Shopify App to seamlessly integrate with their e-commerce infrastructure. We ship orders directly to client consumers or 3PL. OK Capsule let’s companies develop and scale personalized supplementation to meet their clients needs in a very efficient, high quality and profitable way.

Director of Sales & Marketing

International

Consultant work for Middle East company interested in creating two global sports nutrition brands for internationally well known bodybuilding athletes. Created product portfolio, presentation deck, labels, price lists and social media pages. Traveled to Dubai for largest Middle East fitness trade show to introduce the brands to global distributors. Launched brands in the US at the Olympia Trade Show. Conducted 50 distributor meetings and secured several purchase orders for the company in excess of $1 million.

Brand Development Manager

BIOHM Health

Initiated the development of a retail channel for the company. Developed new products for retail channel, hired and trained National Broker, attended natural trade shows. Managed Amazon page and advertising. 
•     Implemented with CVS an in-store testing program for 5 sku’s.
•     Gained new distribution for 8 sku’s with distributors UNFI and KEHE.
•	Gained new distribution for Fresh Thyme Markets, Vitacost.com, Kroger.com, Mom’s Organic Market, Luckyvitamins.com, Akin’s, Chamberlain’s & Earth Origins Markets.

Chief Revenue Officer

Glaxon

Executed building a sales team and implementing pricing and promotional strategies. Led operational efforts in forecasting, shipping, and marketing efforts in management of Brand Ambassadors and social media.
•	Advised in the company rebranding and reformulation effort to better meet both consumer and retailer’s needs.
•	Gained new distribution with Europa Sports Distributor and Internationally in Australia and Dubai.
•	Earned the approval for distribution with Bodybuilding.com and GNC.

Principal Partner

The Genius Brand

Established operations for new office and hired staff to launch brand into retail marketplace.
•	Gained new distribution in Vitamin Shoppe 16 sku’s and Bodybuilding.com 29 sku’s.
•	Gained approval for distribution with Walgreens for 4 sku’s and Kehe Distributor for 12 sku’s.
•	Implemented 3PL warehouse for all fulfillment needs to launch brand into retail.
•	Improved Amazon service fill rates for both Vendor and Seller Central accounts from 60% to over 98%.

President

MHP – Maximum Human Performance

Responsible for management of US and International Sales and the Marketing Department with a total of 11 direct reports.
•	Led successful re-launch with Europa Sports Distributor gaining over 1,800 new points of distribution in specialty channel in only 3 months. 
•	Directly managed 35 International Distributors during transition delivering average of $1 million in revenue each month. 
•	Gained new distribution for 5 sku’s in the Vitamin Shoppe.
•	Spearheaded brand efforts on Amazon developing A+ pages, page ranking, search optimization and advertising execution.

Vice President Sales and Marketing

GAT Sport

Drove revenue growth for GAT Sport nutritional products company by developing innovative new products and branding. Launched business development and marketing strategies to drive profitability and brand value.

•	Successful in growing sales 91% from $21 to $40 million along with 14 sales team members. 
•	Gross profits grew 300% from $1.5 to more than $6.0 million. 
•	Managed brand efforts at the Vitamin Shoppe to grow from the #15 ranked brand in the Sports Nutrition Category to #5 ranked.
•	Guided International Sales Team that gained 17 new International Distributors and attended trade shows in 6 different countries.

Vice President

Champion Nutrition

Guided relocation of company operations from the Concord, CA facility to the Sunrise, FL facility. Hired team of 16 new employees working in Sales, Marketing, Customer Service, Accounting and Product Development roles.

•	Developed 50 new sports supplement and beverage products that generated $2 million in new product sales.  
•	Increased International distribution by adding 10 new distributors expanding reach into 45 countries.  
•	Negotiated the licensing rights to the MMA clothing brand Tapout and developed Tapout Sports Nutrition brand gaining distribution into retailers GNC, Fred Meyer, Winn-Dixie, Stop&Shop, Bodybuilding.com.

PRESIDENT

Garden of Life

Director of Sales for National Accounts in natural retail industry that included Whole Foods, Wild Oats, Vitamin Shoppe, Vitamin Cottage, Vitamin World and GNC. Hired, trained and directed NSS/Acosta National Broker network of 81 representatives. Exceeded annual sales budget each year growing national accounts 26% to $16MM. 

•	Grew annual Whole Foods business +30% through national promotions and gaining 8 new products. 
•	Vitamin Shoppe sales grew +24% with secondary shipper orders and 8ft brand sections, while adding 10 new items.
•	Created and launched ProBio Wellness one of the first multiple items probiotics brand. Gained distribution in Publix, HEB, Central Markets, Fred Meyer, King Soopers, CVS, and Walgreens.

DIRECTOR OF NATIONAL SALES

Atkins Nutritionals, Inc.

Sales Planner for $300 million nutrition brand working with Sales Account Managers, Demand Planning, Finance, Inventory Management and Marketing. Additionally, managed retailers Publix, Winn-Dixie, Food Lion and Kroger headquarter responsibilities with a sales budgets of $39 million.

•	Initiated re-location of the brand from Kroger DSD Healthy Living section to HBC isle which increased AVC by 20%-30%. 
•	Sold $1 million in secondary distribution of protein bars and beverage floor stand shippers across multiple Kroger divisions. 
•	Gained new distribution of 64 items in Food Lion, Winn-Dixie and Publix generating $5.9 million in sales.

DIRECTOR OF SALES PLANNING AND NATIONAL ACCOUNTS

Sales I  Marketing I  eCommerce I Management I Sports Nutrition I Natural Supplements I  Team Building I Brand Development I Social Media

Revenue-driven, goal-oriented, Sales and Marketing Executive highly regarded for growing brands, leading sales teams and improving overall company performance. Proven track record of managing national retailers and executing new sales programs and promotional strategies. Known for crafting engaging digital ads, product presentations, social media posts, and other marketing campaigns that increase market share and brand awareness.

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